EverPass Media Company Market Research Report

Company Overview

Name: EverPass Media, LLC

Mission: EverPass delivers superior content and a laser focus on commercial distribution, bridging the gap between traditional viewing and modern streaming within the sports broadcasting landscape.

Founded: 2023

Founders: Partnership between RedBird Capital Partners and the National Football League (NFL); TKO Group Holdings joined as an investor in 2024.

Key People:

Derek Chang: Executive Chairman

Alex Kaplan: Chief Executive Officer

Stephen Tucker: Chief Financial Officer

Viviana Betancourt Vasquez: General Counsel

Bryan Icenhower: Chief Marketing Officer

Headquarters: One Pickwick Plaza, Suite 101, Greenwich, CT 06830

Number of Employees: 51-200

Revenue: No information is available

What is the company known for: Exclusive distributor of NFL Sunday Ticket to commercial establishments, innovative solutions for the commercial market in sports broadcasting.

Products

Product Offerings

1. NFL Sunday Ticket

Description: Provides access to every live out-of-market Sunday afternoon NFL game.

Key Features:

Access to out-of-market Sunday afternoon games.

Excludes in-market games, national NFL games, select digital-only and international games.

2. Peacock Sports Pass

Description: Offers exclusive live sports content from the most sought-after leagues on Peacock.

Key Features:

Includes access to select events from Peacock’s live sports content library.

Covers Big Ten football and basketball, Premier League, and other premium sports content.

Recent Developments

New Partnerships and Acquisitions

1. Amazon Prime Video Partnership (September 16, 2024)

Description: Agreement for commercial distribution of Thursday Night Football via EverPass Media.

Key Features:

Access to Thursday Night Football, including exclusive Wild Card Playoff game.

2. NBCUniversal Partnership

Description: Multi-year licensing agreement to distribute Peacock’s sports content to commercial establishments.

3. UPshow Acquisition (July 2, 2024)

Description: Acquisition of UPshow, an on-premise entertainment and performance marketing platform.

Key Features:

Adds streaming capabilities, consumer engagement, and performance marketing tools to EverPass.

Includes the option for streaming NFL Sunday Ticket and Peacock Sports Pass.

Product and Feature Enhancements

1. NFL Sunday Ticket Streaming at Commercial Businesses

Description: Enabled for the first time due to UPshow’s infrastructure, starting in the 2024 NFL season.

New Strategic Investments

1. TKO Group Holdings Investment

Description: Investment in EverPass Media, integration of UFC and WWE content, and appointment of Mark Shapiro (President and COO of TKO) to EverPass Board.

Events and Promotions

1. Sports Broadcasts and Exclusive Streams

NFL Playoff and Regular-Season Games:

Includes notable upcoming matchups:

Nebraska vs. Purdue, September 28, 2024 (NCAA)

Notre Dame vs. Louisville, October 8, 2024 (NCAA)

Ohio State vs. Michigan State, October 28, 2024 (NCAA)

Recent Organizational Developments

Leadership and Talent Acquisition:

New key hires such as Inside Sales Representatives, Digital Designers, and Product Directors across various locations including Greenwich, CT and Montevideo, Uruguay.

Summary

EverPass Media is leading the transition in commercial sports broadcasting through innovative partnerships, strategic acquisitions, and the expansion of its content delivery platform. With its exclusive rights to distribute NFL Sunday Ticket and new offerings such as the Peacock Sports Pass, EverPass is positioned to be a key player in delivering premium sports content to commercial establishments.