Everplans Company Profile

Background

Founded in 2012 by Abby Schneiderman and Adam Seifer, Everplans is a digital platform dedicated to helping individuals and families organize, store, and securely share essential life and legacy information. The company's mission is to simplify end-of-life planning by providing a comprehensive, user-friendly solution that ensures critical documents and wishes are accessible to loved ones when needed. In October 2024, Everplans was acquired by Precoa, a leading end-of-life planning company, marking a significant milestone in its growth trajectory.

Key Strategic Focus

Everplans focuses on delivering a robust digital vault where users can compile vital documents such as wills, insurance policies, healthcare directives, and personal notes. The platform emphasizes user-friendly interfaces and secure sharing capabilities, allowing individuals to designate trusted deputies who can access specific information when necessary. By integrating with financial advisors, insurance agents, and estate attorneys through Everplans Professional, the company extends its reach into the financial services sector, enhancing client relationships and promoting comprehensive planning.

Financials and Funding

Everplans has successfully secured multiple funding rounds to support its development and expansion:

June 2013: Closed a seed funding round of $1.375 million.

April 2014: Raised an additional $2.075 million in a second seed round, bringing total seed funding to over $3.45 million.

December 2014: Generator Ventures joined as an investor, increasing total funding to more than $6 million.

June 2016: Secured $6.4 million in Series A funding, led by Mousse Partners, with participation from Transamerica Ventures and RGAx.

These investments have been utilized to enhance the platform's features, expand enterprise offerings, and scale operations to reach a broader audience.

Technological Platform and Innovation

Everplans distinguishes itself through a secure, encrypted digital vault that allows users to store and manage critical documents and information. The platform offers:

Guided Planning: Step-by-step assistance to help users identify and organize essential documents.

Secure Sharing: Controlled access for designated deputies, ensuring information is shared appropriately.

Comprehensive Content Library: Over 2,500 articles, guides, and checklists covering various aspects of end-of-life planning.

These features are designed to simplify the planning process and provide peace of mind to users and their families.

Leadership Team

Everplans' leadership comprises experienced professionals dedicated to advancing the company's mission:

Abby Schneiderman: Co-Founder

Adam Seifer: Co-Founder

Atanda Abdulsemiu: Software Engineer

Kayode Adeniyi: Principal Software Engineer

Yariv Alpher: Head of Marketing

Sarah Bunnell: SVP Enterprise Accounts & Customer Success

Zeina Dajani: Director of Engineering

Warren Habib: Chief Information & Security Officer

Bernard Kravitz: Chief Technology Officer

Yoko Nakano: Senior Director of Product Management

Gene Newman: VP Editorial & Education Director

Johnny Santiago Jr.: Front End Developer

Eloise Whritenour: Customer Success Manager

This team brings a wealth of experience in technology, marketing, and customer success, driving Everplans' growth and innovation.

Leadership Changes

In October 2024, Everplans was acquired by Precoa, leading to strategic realignments within the leadership team to integrate and leverage the strengths of both organizations.

Competitor Profile

Market Insights and Dynamics

The end-of-life planning industry is experiencing growth as individuals increasingly recognize the importance of organizing their affairs. Digital solutions are becoming more prevalent, offering secure and accessible platforms for document storage and sharing.

Competitor Analysis

Key competitors in the digital end-of-life planning space include:

LifeSite: Founded in 2014, LifeSite offers a secure, cloud-based platform for storing and sharing important life documents.

LifeFilez: Established in 2015, LifeFilez provides an online service for organizing and sharing critical documents and information.

LegacyShield: Founded in 2014, LegacyShield offers a platform for storing and sharing personal and financial information, focusing on legacy planning.

These companies provide similar services, emphasizing secure document storage and sharing capabilities.

Strategic Collaborations and Partnerships

Everplans has established significant partnerships to enhance its offerings:

Financial Services Integration: Collaborations with financial advisors, insurance agents, and estate attorneys through Everplans Professional, enabling professionals to offer the platform directly to clients.

Enterprise Solutions: Development of enterprise versions tailored for sectors such as financial services, estate planning, and human resources, expanding the platform's reach and utility.

These partnerships have strengthened Everplans' market position and facilitated broader adoption of its platform.

Operational Insights

Everplans differentiates itself through a user-centric approach, offering comprehensive content and a secure, intuitive platform. The acquisition by Precoa has further enhanced its capabilities, allowing for accelerated development and innovation. The company's focus on integrating with professionals in the financial and legal sectors provides a competitive edge, fostering trust and expanding its user base.

Strategic Opportunities and Future Directions

Looking ahead, Everplans aims to:

Expand Enterprise Offerings: Develop tailored solutions for additional sectors, including healthcare and human resources, to broaden the platform's applicability.

Enhance User Experience: Implement new features and improvements based on user feedback to maintain a leading position in the market.

Leverage Precoa Partnership: Utilize resources and expertise from Precoa to accelerate growth and innovation, reaching a wider audience and enhancing service offerings.

By capitalizing on these opportunities, Everplans is well-positioned to continue its mission of simplifying end-of-life planning for individuals and families.