Every Body Eat® Company Profile

Background

Founded in March 2020 by Trish Thomas and Nichole Wilson, Every Body Eat® is a women-owned, minority-led company based in Evanston, Illinois. The company is dedicated to creating delicious, allergen-free snacks that can be enjoyed by everyone, regardless of dietary restrictions or preferences. Their mission is to provide inclusive, clean-label foods that bring people together, emphasizing transparency and quality in their product offerings.

Key Strategic Focus

Every Body Eat® focuses on producing snacks that are free from the top 14 allergens and corn, catering to consumers with dietary restrictions. Their product line includes:

Snacking Thins: Available in flavors such as Fiery Chili Lime™, Cheese-less™, and Sea Salt Chia™.

Grain-Free Crispbread Crackers: Offered in Sea Salt, White Pepper Garlic, and Cranberry flavors.

Cookie Bites: Including Ginger Cinnamon, Chocolate Chip, and Cranberry Vanilla varieties.

The company targets health-conscious consumers seeking allergen-free, gluten-free, and non-GMO snack options. Their products are available nationwide in retailers like Whole Foods Market, Sprouts, Kroger, and online platforms such as Amazon and Instacart.

Financials and Funding

In October 2023, Every Body Eat® was awarded a $50,000 grant at the Emerging Brands Summit, which they utilized to purchase packaging equipment to expand their product offerings. Additionally, the company has received investment from Cleveland Avenue, the venture capital fund founded by former McDonald's CEO Don Thompson, and Kansas City-based 1248 Holdings.

Pipeline Development

Every Body Eat® continues to innovate within the allergen-free snack market. In September 2024, they launched Cookie Bites in flavors like Chocolate Chip, Cranberry Vanilla, and Ginger Cinnamon, expanding their product line to cater to a broader audience. The company is also exploring new product categories to further meet consumer demand for clean-label, allergen-free snacks.

Technological Platform and Innovation

To ensure product safety and quality, Every Body Eat® operates a dedicated allergen-free manufacturing facility. In March 2024, they moved to a 20,000-square-foot facility in Evanston, Illinois, equipped with automated sheeting and depositing lines, as well as automated pouch and vertical form fill sealed packaging. This expansion has increased their production capacity tenfold, allowing for the launch of new products and meeting growing consumer demand.

Leadership Team

Trish Thomas: Co-Founder and Chief Executive Officer. Thomas has a background in entrepreneurship and personal experience with autoimmune diseases, which inspired her to create allergen-free foods.

Nichole Wilson: Co-Founder and President. Wilson has experience in R&D strategy, having previously worked at Frito-Lay, where she focused on product development and innovation.

Leadership Changes

As of March 2025, there have been no significant changes or appointments within the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The allergen-free snack market has been experiencing significant growth, driven by increasing consumer awareness and demand for clean-label, health-conscious products. The market is characterized by a focus on transparency, quality ingredients, and catering to various dietary restrictions.

Competitor Analysis

Key competitors in the allergen-free snack market include:

Enjoy Life Foods: Specializes in allergen-free snacks, offering a wide range of products free from the top 14 allergens.

MadeGood: Provides organic, allergen-free granola bars and snacks, emphasizing nutritional value and clean ingredients.

Partake Foods: Offers a variety of allergen-free cookies and snacks, focusing on inclusivity and taste.

These competitors focus on similar target markets, emphasizing allergen-free, gluten-free, and non-GMO products.

Strategic Collaborations and Partnerships

Every Body Eat® has established partnerships with major retailers such as Whole Foods Market, Sprouts, and Kroger, expanding their distribution network and making their products more accessible to consumers nationwide.

Operational Insights

The company's move to a larger, automated facility has significantly enhanced their production capabilities, allowing them to meet increasing consumer demand and expand their product offerings. Their commitment to operating a dedicated allergen-free facility ensures product safety and quality, setting them apart from competitors who may rely on co-manufacturing.