Background
Every Mother is a New York-based health and wellness company founded in 2018, dedicated to providing evidence-based, exercise-driven solutions for women's core and pelvic floor health across various life stages. The company's mission is to make these health solutions accessible, affordable, and achievable for women everywhere.
Key Strategic Focus
Every Mother specializes in offering personalized, research-backed fitness programs tailored to the unique needs of women during prenatal, postpartum, and other transitional phases. Their flagship product, the EMbody Program, is clinically proven to resolve diastasis recti—a common condition among postpartum women characterized by the separation of abdominal muscles. The program also addresses related issues such as back pain and urinary incontinence. By leveraging digital platforms, Every Mother delivers these programs through a subscription-based model, ensuring accessibility and convenience for users.
Financials and Funding
In May 2020, Every Mother secured a $1.5 million seed funding round led by Courtside Ventures, with participation from Serena Ventures, Techstars Ventures, The Fund, and notable angel investors. This capital infusion was aimed at accelerating growth and scaling operations to meet the increasing demand for their clinically proven fitness programs.
Pipeline Development
The EMbody Program is the cornerstone of Every Mother's offerings, providing structured, stage-specific exercise regimens designed to restore core strength and resolve diastasis recti within 12 weeks. The program's efficacy has been validated through clinical studies conducted by leading institutions such as Weill Cornell Medicine and the Hospital for Special Surgery.
Technological Platform and Innovation
Every Mother's platform stands out due to its integration of proprietary exercise methodologies with digital delivery systems. The EMbody Program focuses on isometric activation of deep abdominal muscles, coordinated breathing, and pelvic-floor muscle engagement, while excluding exercises like sit-ups and crunches that may exacerbate diastasis recti. The program is accessible via streaming video, allowing users to engage in workouts from home without specialized equipment.
Leadership Team
- Allison Rapaport, Co-Founder and Chief Executive Officer: With a background in business and a personal experience that inspired the creation of Every Mother, Rapaport leads the company's strategic vision and operations.
- Leah Keller, Co-Founder and Chief Creative Officer: A fitness expert and creator of the EMbody methodology, Keller oversees program development and ensures the scientific integrity of the company's offerings.
Competitor Profile
Market Insights and Dynamics: The women's health and fitness market is experiencing significant growth, driven by increased awareness and demand for specialized programs addressing postpartum recovery and core health.
Competitor Analysis: Key competitors include Sweat, an innovative technology company in the health and fitness sector; Chorus Health, a healthcare technology company; FertilityDost, a platform providing support for couples undergoing infertility treatments; and River Health, a provider of healthcare and wellness services.
Strategic Collaborations and Partnerships
Every Mother has collaborated with esteemed medical institutions such as Weill Cornell Medicine and the Hospital for Special Surgery to conduct clinical studies validating the effectiveness of their programs. These partnerships enhance the company's credibility and contribute to the continuous improvement of their offerings.
Operational Insights
Every Mother's strategic focus on evidence-based, clinically validated programs sets it apart in the women's health and fitness market. The company's digital delivery model ensures scalability and accessibility, catering to a global audience seeking specialized postpartum recovery solutions.
Strategic Opportunities and Future Directions
Looking ahead, Every Mother aims to expand its program offerings to address a broader range of women's health issues beyond postpartum recovery. By leveraging their established platform and clinical expertise, the company is well-positioned to become a comprehensive resource for women's health and wellness.
Contact Information
- Website: every-mother.com
- Social Media:
- Instagram: @every__mother
- Facebook: Every Mother
- LinkedIn: Every Mother
