Everyset Company Profile

Background

Overview

Everyset, formerly known as Castifi, is a comprehensive platform designed to streamline the management of background performers in the film and television industry. Established in 2015 and headquartered in Culver City, California, Everyset offers an all-in-one solution that encompasses digital start work, automated extras breakdowns, and bulk payroll approvals, aiming to simplify every step of the background management process.

Mission and Vision

The company's mission is to empower film and television productions with tools and support to manage background performers more efficiently and accurately, thereby saving time and reducing costs. Everyset envisions itself as a trusted extension of production crews, enabling them to focus more on storytelling and less on logistical challenges.

Industry Significance

Everyset addresses the complexities inherent in background performer management, a critical yet often overlooked aspect of film and television production. By digitizing and automating processes such as start work, extras breakdowns, and payroll approvals, Everyset enhances operational efficiency and compliance, contributing to the modernization of production workflows.

Key Strategic Focus

Core Objectives

Efficiency Enhancement: Streamline background management processes to reduce manual errors and administrative overhead.

Cost Reduction: Implement solutions that lower operational costs associated with background performer management.

Compliance Assurance: Ensure adherence to industry standards and union regulations, particularly those set by SAG-AFTRA.

Areas of Specialization

Digital Vouchers: Facilitate the creation and approval of digital start work documents, replacing traditional paper vouchers.

Automated Extras Breakdowns: Automate the process of detailing background performer requirements for productions.

Bulk Payroll Approvals: Enable mass approval of timecards and payroll processing, expediting payment cycles.

Key Technologies Utilized

Cloud-Based Platform: Offers a centralized system accessible by all stakeholders involved in background management.

Integration Capabilities: Seamlessly integrates with existing production and payroll systems to ensure data consistency.

Data Analytics: Utilizes analytics to provide insights into background management processes, identifying areas for improvement.

Primary Markets Targeted

Major Studios and Networks: Including Netflix, Disney, Amazon, and Warner Bros, which require efficient background management for large-scale productions.

Independent Production Companies: Smaller studios seeking cost-effective solutions for background performer management.

Freelance Background Performers: Individuals looking for streamlined processes to find work and manage payments.

Financials and Funding

Funding History

Everyset has successfully raised a total of $9 million across multiple funding rounds. The most recent funding round, announced on October 8, 2025, was led by Crosslink Capital and Haven Ventures. This capital infusion has enabled the company to launch "Background Payroll," an integrated solution for fast and accurate payroll on set.

Utilization of Capital

The funds have been allocated towards:

Product Development: Enhancing the "Background Payroll" platform to offer real-time calculations for overtime, penalties, and premiums.

Market Expansion: Scaling operations to support a growing client base, including major studios and independent productions.

Talent Acquisition: Hiring industry veterans to strengthen leadership and casting capabilities.

Pipeline Development

Key Pipeline Candidates

Background Payroll: A comprehensive payroll solution that automates time tracking, timecard approvals, and payroll processing, ensuring compliance with union rules and regulations.

Stages of Development

Product Launch: The "Background Payroll" platform was launched in October 2025, marking a significant milestone in Everyset's product offerings.

Target Conditions

Union Compliance: Ensuring adherence to SAG-AFTRA and other union regulations.

Operational Efficiency: Reducing manual errors and administrative overhead in payroll processing.

Anticipated Milestones

Client Adoption: Achieving widespread adoption among major studios and independent productions.

Feature Expansion: Introducing additional features based on user feedback and industry needs.

Technological Platform and Innovation

Proprietary Technologies

Digital Vouchers: A SAG-AFTRA-approved digital platform that replaces traditional paper vouchers, streamlining the start work process.

Significant Scientific Methods

Automated Workflows: Utilizing automation to handle repetitive tasks, reducing the potential for human error.

Data Analytics: Employing analytics to monitor and improve background management processes.

Leadership Team

Key Executives

Ebrahim Bhaiji: Co-Founder and CEO. Ebrahim has extensive experience in the entertainment industry and has been instrumental in Everyset's growth and product development.

Rumala Sheikhani: Co-Founder and COO. Rumala brings a background in production accounting and has played a key role in shaping Everyset's operational strategies.

Adam Hochfeld: Joined as Vice President of Business Development in January 2026, bringing over two decades of experience from Central Casting.

Kristan Berona: Appointed as Senior Casting Director in January 2026, with a background in casting for major productions.

Competitor Profile

Market Insights and Dynamics

The market for background performer management solutions is evolving, with increasing demand for digital and automated processes. Everyset competes with companies like Behance, Backstage, TONGAL, HUSSLUP, and ProductionBeast, which offer various services in casting and crew management.

Competitor Analysis

Behance: A platform for creative professionals to showcase their work, not directly focused on background performer management.

Backstage: Offers casting calls and resources for actors, with a broader focus beyond background performers.

TONGAL: A creative content platform connecting brands with a global network of creators, not specifically targeting background performer management.

HUSSLUP: A networking platform for entertainment professionals, including casting directors and crew members.

ProductionBeast: Provides crew management and production scheduling tools, overlapping with some of Everyset's offerings.

Strategic Collaborations and Partnerships

Everyset has established partnerships with major studios and networks, including Netflix, Disney, Amazon, and Warner Bros, to provide background performer management solutions.

Operational Insights

Everyset differentiates itself by offering a comprehensive, SAG-AFTRA-approved digital platform that integrates casting, payroll, and compliance features, addressing the industry's need for a unified solution.

Strategic Opportunities and Future Directions

Everyset aims to expand its market presence by enhancing its platform's capabilities, increasing user adoption, and exploring new partnerships to further streamline background performer management in the entertainment industry.