Evidenza is an innovative company specializing in AI-driven market research solutions. By leveraging generative AI, Evidenza creates detailed and dynamic customer personas, enabling businesses to conduct qualitative interviews and quantitative market research with unprecedented speed and flexibility. This approach allows companies to make informed go-to-market decisions rapidly, addressing the limitations of traditional market research methods.
Key Strategic Focus
Evidenza's strategic focus centers on revolutionizing market research through synthetic research methodologies. The company aims to provide businesses with the tools to understand and respond to their customers in real-time, facilitating faster decision-making processes. By utilizing generative AI to create AI-generated customer copies, Evidenza enables companies to survey hard-to-reach audiences, particularly in the B2B sector, thereby enhancing the development of effective marketing and reputational strategies.
Technological Platform and Innovation
Evidenza's proprietary platform employs advanced generative AI technologies to construct synthetic customer personas. These AI-generated copies can engage in qualitative interviews and participate in quantitative market research, offering a level of depth and adaptability that traditional studies cannot match. This innovative approach accelerates the research process and provides businesses with comprehensive insights in a fraction of the time required by conventional methods.
Leadership Team
Evidenza's leadership comprises experienced professionals with backgrounds in major technology companies:
- Peter Weinberg, Co-Founder: Formerly associated with LinkedIn, bringing extensive experience in marketing and strategic planning.
- Jon Lombardo, Co-Founder: Previously worked at Facebook, specializing in market research and customer insights.
- Brian Watroba, Co-Founder: Also a former LinkedIn professional, contributing expertise in product development and innovation.
The company also benefits from the guidance of esteemed advisors:
- Mark Ritson, Advisor: Founder and Professor at Marketing Week Mini MBA, providing strategic marketing insights.
- Linda Boff, Advisor: Chief Marketing Officer at General Electric, offering expertise in global marketing strategies.
- Tomer Cohen, Advisor: Chief Product Officer at LinkedIn, contributing knowledge in product innovation and development.
- Stefano Puntoni, Research Partner: Professor and Co-Director of AI at Wharton, University of Pennsylvania, providing academic insights into AI applications.
- Chris Burggraeve, Advisor: Former Chief Marketing Officer at Anheuser-Busch InBev, offering experience in brand management.
- Carey Dorman, Advisor: Chief Financial Officer at Element Solutions, providing financial and operational guidance.
Strategic Collaborations and Partnerships
In October 2024, Evidenza formed a strategic partnership with Teneo, a global CEO advisory firm. This collaboration aims to provide Teneo's clients with access to Evidenza's AI-powered market research platform, enabling them to conduct dynamic, on-demand market research at scale. The partnership is particularly beneficial for B2B companies seeking to survey hard-to-reach audiences and develop effective marketing and reputational strategies.
Contact Information
For more information about Evidenza and its services, please visit their official website:
Evidenza's innovative approach to market research positions it as a leader in the industry, offering businesses the tools to make faster, smarter decisions through AI-driven insights.
