Evriholder Products, LLC: Company Profile

Background

Founded in 1995 and headquartered in Anaheim, California, Evriholder Products, LLC specializes in designing, developing, and distributing a diverse range of household products. The company's mission is to provide innovative and practical solutions that enhance everyday living. Their product portfolio spans categories such as kitchenware, cleaning tools, pet supplies, storage solutions, and personal care items. Evriholder has established itself as a leader in the impulse-buy market, distributing products through various retail channels, including mass merchants, supermarkets, drug stores, hardware stores, clubs, catalogs, and online platforms.

Key Strategic Focus

Evriholder's strategic focus centers on delivering innovative, practical, and affordable household products that cater to a broad consumer base. The company emphasizes:

• Product Innovation: Introducing over 500 new products annually, Evriholder continually expands its offerings to meet evolving consumer needs.

• Diverse Product Categories: The company's extensive product range includes kitchen tools, cleaning supplies, pet care items, storage solutions, and personal care products.

• Broad Distribution Channels: Evriholder leverages multiple retail channels, ensuring widespread product availability and accessibility.

Financials and Funding

Evriholder Products has experienced steady growth since its inception. The company's estimated annual revenue is approximately $19.8 million, with a revenue per employee of $251,000. The company has undergone several ownership changes and funding rounds:

• 2008: Recapitalization by CID Capital, Midwest Mezzanine Funds, and Centerfield Capital Partners.

• 2011: Secondary buyout by ClearLight Partners.

• 2019: Acquired by Deflecto Holdings, LLC, a portfolio company of Edgewater Growth Capital Partners IV, L.P.

• 2023: Acquired by Kainos Capital.

These strategic investments have enabled Evriholder to expand its product offerings and market reach.

Pipeline Development

Evriholder's product development pipeline is robust, with a commitment to launching over 500 new products annually. The company's focus on innovation ensures a continuous stream of practical and affordable household solutions. Recent acquisitions, such as Progressive International in 2024, have further enhanced Evriholder's product development capabilities and expanded its portfolio.

Technological Platform and Innovation

Evriholder distinguishes itself through its commitment to innovation and product development:

• Proprietary Technologies: The company holds 108 patents, reflecting its dedication to developing unique and functional products.

• Product Development: Evriholder's in-house design and development teams focus on creating products that address everyday challenges, ensuring practicality and convenience for consumers.

Leadership Team

Evriholder's leadership team comprises experienced professionals dedicated to driving the company's growth and innovation:

• Ivan Stein: Co-Founder, Owner & Chief Executive Officer.

• Honeylyn Chang: Chief Financial Officer.

• Eileen Li: Chief Operating Officer.

• Gina Moore: Vice President, Marketing.

This team brings a wealth of experience in product development, operations, and marketing, positioning Evriholder for continued success.

Leadership Changes

In 2024, following the acquisition of Progressive International, Lance Hood, President of Progressive, joined the Evriholder executive team. He is responsible for the growth of the Progressive division within Evriholder.

Competitor Profile

Market Insights and Dynamics

The household products industry is characterized by steady growth, driven by consumer demand for innovative and practical solutions. Evriholder operates in a competitive landscape with several key players offering similar products.

Competitor Analysis

Evriholder's primary competitors include:

• OXO: Specializes in kitchenware and housewares, known for ergonomic designs and high-quality products.

• Rubbermaid: Offers a wide range of storage and organization products, with a strong presence in both consumer and commercial markets.

• Simplehuman: Focuses on premium kitchenware, trash and recycling solutions, and bathroom accessories, emphasizing design and functionality.

These competitors have established market positions, requiring Evriholder to continually innovate and differentiate its offerings.

Strategic Collaborations and Partnerships

Evriholder has engaged in several strategic acquisitions to enhance its market position and product offerings:

• 2009: Acquired A. Aronson, Inc., a manufacturer of food storage products and kitchen accessories.

• 2013: Acquired Spongeables LLC, a provider of personal care products.

• 2021: Acquired MSC International, known for designing and creating innovative kitchenware items under the Joie brand.

• 2024: Acquired Progressive International, a marketer of kitchen tools, kitchen organization, and food storage products.