Company Profile: Evrim Kuran Danışmanlık

Background

Evrim Kuran Danışmanlık is a consultancy firm specializing in generational research, organizational attractiveness, diversity, equity, and inclusion (DEI) studies, and reverse mentoring programs. Founded by Evrim Kuran, the company aims to bridge generational gaps within organizations and enhance employer branding strategies. As the Turkish affiliate of Universum Global, a leading employer branding research and consulting firm headquartered in Stockholm, Evrim Kuran Danışmanlık plays a pivotal role in shaping employer branding practices in Turkey.

Key Strategic Focus

The firm's strategic objectives include:

• Generational Research: Conducting in-depth studies to understand the dynamics and expectations of different generational cohorts within the workforce.

• Employer Branding: Assisting organizations in developing and enhancing their employer brand to attract and retain top talent.

• Diversity, Equity, and Inclusion (DEI): Implementing programs that promote a diverse and inclusive workplace culture.

• Reverse Mentoring: Designing and facilitating programs where younger employees mentor senior executives to foster mutual learning and understanding.

The company leverages proprietary research methodologies and collaborates with Universum Global to provide data-driven insights tailored to the Turkish market.

Financials and Funding

Specific financial details and funding history of Evrim Kuran Danışmanlık are not publicly disclosed.

Pipeline Development

The firm is actively involved in several key initiatives:

• Universum's Most Attractive Employers Survey in Turkey: Conducted annually, this survey gathers insights from thousands of students and professionals to identify the most attractive employers in Turkey.

• People Make the Brand Conference: An annual event curated by Evrim Kuran since 2013, focusing on employer branding and organizational culture.

• Reverse Mentoring Programs: Tailored programs designed to facilitate knowledge exchange between different generational cohorts within organizations.

Technological Platform and Innovation

Evrim Kuran Danışmanlık employs advanced research methodologies and data analytics to deliver actionable insights. Their collaboration with Universum Global provides access to a vast database of employer branding metrics and benchmarks, enabling the firm to offer customized solutions based on empirical data.

Leadership Team

• Evrim Kuran: Founder and Universum Turkey Leader. Holds a BA in English Language & Literature from Hacettepe University and an Executive MBA from Sabancı University. Completed studies in Behavioral Economics, Innovation Culture, and Design Thinking at Harvard Business School, earning a Certificate of Management Excellence. Since 2000, she has been conducting generational research and DEI studies. She is also an Independent Board Member at Mondelez International Turkey.

• Merve Beğen: Consultant. Graduated from Marmara University with a degree in English Sociology. Certified employer brand professional with experience in human resources management and recruitment consultancy.

• Serkan Kalender: Consultant. Holds a BA in Psychology from Özyeğin University. Specializes in organizational psychology, talent acquisition, and generational studies.

• Ayşegül Ekinci: Senior Analyst and Data Manager. Double major graduate from Istanbul University (Sociology) and Akdeniz University (Public Relations & Advertising). Over 12 years of experience in media research and data analysis.

• Erinç Aksoy: Data and Insight Leader. Graduated from Yakın Doğu University with a degree in Business Management. Over 12 years of experience in marketing leadership roles across various sectors.

• Pınar Özdemir: Project Specialist. Holds a BA in Sociology from Balıkesir University. Experienced in research projects focusing on family transformation, urban development, and social responsibility.

• Arda Aksel: Project Specialist. Studied Psychology at Yaşar University with a focus on cultural and social studies.

• Gülhane Kıvanç: Operations Manager. Holds a BA in International Relations and an MA in Industrial Relations and Human Resources from Istanbul University. Responsible for operational processes within the firm.

Leadership Changes

No recent significant changes or appointments within the company's leadership have been publicly disclosed.

Competitor Profile

Market Insights and Dynamics

The employer branding and organizational consultancy market in Turkey is evolving, with increasing emphasis on generational research and DEI initiatives. Organizations are seeking data-driven strategies to attract and retain talent, creating opportunities for specialized consultancy firms.

Competitor Analysis

Key competitors in the Turkish market include:

• Universum Global: While a partner, Universum also operates independently, offering employer branding research and consulting services worldwide.

• Local HR Consultancies: Various firms provide overlapping services, focusing on talent management, organizational development, and DEI programs.

Evrim Kuran Danışmanlık differentiates itself through its deep expertise in generational research and its affiliation with Universum Global, providing access to extensive global data and insights.

Strategic Collaborations and Partnerships

• Universum Global: Serving as the Turkish affiliate, this partnership enables the firm to conduct comprehensive employer branding surveys and offer benchmarked insights.

• People Make the Brand Conference: An annual event curated by Evrim Kuran, fostering discussions on employer branding and organizational culture.

Operational Insights

Evrim Kuran Danışmanlık's strategic positioning is bolstered by its:

• Expertise in Generational Research: Providing nuanced insights into workforce dynamics.

• Data-Driven Approach: Utilizing comprehensive surveys and analytics to inform strategies.

• Strong Industry Partnerships: Collaborations with global entities like Universum enhance credibility and reach.

Strategic Opportunities and Future Directions

The firm is poised to:

• Expand DEI Initiatives: Developing programs that address emerging diversity challenges in the workplace.

• Enhance Digital Offerings: Leveraging technology to deliver virtual workshops and digital resources.

• Broaden Research Scope: Exploring new areas such as remote work dynamics and the impact of AI on organizational culture.

Contact Information

• Website: evrimkuran.com

• Social Media:

• LinkedIn: Evrim Kuran

• Twitter: @evrimkuran

• Instagram: @evrimkuran

• Facebook: Evrim Kuran

For further inquiries, please visit the official website or connect via the provided social media channels.