Ewald Automotive Group: Comprehensive Company Profile

Background

Overview

Founded in 1964 by Emil Ewald, Ewald Automotive Group has established itself as a prominent family-owned and operated automotive dealership network in Southeast Wisconsin. With a mission to provide complete transportation solutions, the company emphasizes integrity, passion, and dedication in serving its customers. Over the decades, Ewald has expanded its operations to include multiple franchises, offering a diverse range of vehicles and services.

Mission Statement

Ewald Automotive Group's mission is to be a premier automotive group by providing complete transportation solutions for our customers, while building strong, collaborative relationships with our employees and vendors. We achieve this by successfully delivering with integrity, passion, and dedication.

Vision

To make car buying easy for customers by offering a vast selection of vehicles, exceptional service, and guaranteed low prices, ensuring a seamless and satisfying automotive experience.

Key Strategic Focus

Core Objectives

Customer-Centric Approach: Prioritize customer satisfaction by simplifying the car buying and servicing process.

Diverse Inventory: Offer a wide selection of new and pre-owned vehicles across various brands to meet diverse customer needs.

Community Engagement: Actively participate in and support local communities through charitable contributions and partnerships.

Areas of Specialization

New and Pre-Owned Vehicle Sales: Representing brands such as Chevrolet, Buick, Kia, Ford, Chrysler, Jeep, Dodge, Ram, and Airstream.

Service and Parts: Providing maintenance and repair services with factory-trained, ASE-certified technicians.

Leasing and Rentals: Offering flexible leasing options and rental services to accommodate various customer preferences.

Key Technologies Utilized

Ewald’s Easy Buy: An online platform enabling customers to shop 100% online, facilitating a streamlined purchasing process.

Service Price Match Guarantee: Ensuring competitive pricing by matching any advertised service offer on the same make vehicles.

Primary Markets Targeted

Ewald Automotive Group primarily serves customers in Southeast Wisconsin, focusing on providing comprehensive automotive solutions to local communities.

Financials and Funding

Revenue

As of June 2025, Ewald Automotive Group's annual revenue is estimated to be between $50 million and $100 million.

Employee Growth

The company employs approximately 239 individuals, reflecting a 6% increase over the past year.

Technological Platform and Innovation

Proprietary Technologies

Ewald’s Easy Buy: An online shopping platform that allows customers to complete the car buying process entirely online, offering instant pricing and the ability to build deals remotely.

Significant Scientific Methods

Service Price Match Guarantee: A commitment to match any advertised service offer on the same make vehicles, ensuring customers receive competitive pricing.

Leadership Team

Key Executives

Tom Ewald: Managing Partner

Craig Ewald: Managing Partner

Brian Ewald: Managing Partner

Dan Ewald: Managing Partner

Professional Backgrounds and Contributions

The Ewald brothers have been instrumental in expanding the company's operations, enhancing customer service, and fostering community relations. Their leadership has guided the company through significant growth and diversification.

Leadership Changes

As of the latest available information, there have been no recent significant changes or appointments within the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The automotive dealership industry in Southeast Wisconsin is competitive, with several key players offering a range of vehicles and services. The market is characterized by a focus on customer satisfaction, diverse inventory, and community engagement.

Competitor Analysis

CarMax: A national used car retailer known for its extensive inventory and customer-friendly policies.

AutoNation: One of the largest automotive retailers in the U.S., offering new and used vehicles across various brands.

Local Dealerships: Several regional dealerships compete by offering personalized services and community involvement.

Strategic Collaborations and Partnerships

Ewald Automotive Group actively engages in community relations, supporting numerous charities, fraternal, and local service groups. Notable collaborations include:

Fisher House Wisconsin: Providing accommodations for families of veterans receiving treatment at the Milwaukee VA Medical Center.

Veterans Memorial Park of Oconomowoc: Contributing to the development and maintenance of a park dedicated to honoring veterans.

Local Organizations: Supporting groups such as Rotary International, Free Masonry, American Legion, Lions, Make-A-Wish Foundation of Wisconsin, YMCA, Folds of Honor, Toys for Tots, WATDA Foundation, Kiwanis, United Way, Boy Scouts of America, and Girl Scouts of America.

Operational Insights

Strategic Considerations

Customer Satisfaction: Emphasizing a customer-centric approach to differentiate from competitors.

Diverse Inventory: Offering a wide range of brands and models to cater to various customer preferences.

Community Engagement: Building strong community ties to enhance brand loyalty and reputation.

Distinct Competitive Advantages

Family-Owned and Operated: Maintaining a personal touch and commitment to service.

Comprehensive Services: Providing sales, service, parts, and rental options under one umbrella.

Technological Integration: Utilizing platforms like Ewald’s Easy Buy to streamline the purchasing process.

Strategic Opportunities and Future Directions

Expansion Plans

In September 2023, Ewald Automotive Group expanded its operations by acquiring Volkswagen, Buick, and GMC franchises in Menomonee Falls, Wisconsin. This strategic move aims to diversify the company's product portfolio and better serve customer needs.

Future Objectives