Company Research Report: Excel Fitness

Company Overview

• Name: Excel Fitness

• Mission: The mission of Excel Fitness is to provide world-class customer service in a clean, comfortable, and non-intimidating environment, welcoming all members as part of the Judgement Free Zone.

• Founded: No information is available.

• Founders: No information is available.

• Key People: CJ Bouchard (Chief Executive Officer)

• Headquarters: 1901 W Braker Ln Ste 400, Austin, TX 78758

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Excel Fitness is known for being a prominent franchisee of Planet Fitness, recognized for its people-first approach both in gym locations and internal staff relations. It was named the 2019 Franchisee of the Year.

Products

• Products Offered:

• Health and Fitness Facilities as part of Planet Fitness franchises.

• Product Description:

• Excel Fitness operates over 160 Planet Fitness franchise locations, offering a range of fitness services with a focus on accessibility and member inclusivity.

• Key Features:

• Member Services: Provides high standards of cleanliness and customer service.

• Cleaning Specialist: Ensures a clean and comfortable gym environment.

• Fitness Trainer: Offers a unique and free training platform, with certification for trainers.

• Management Opportunities: Allows career progression from front desk roles to management.

• Corporate Opportunities: Including roles in accounting, marketing, HR, IT, finance, real estate, and construction.

Recent Developments

• Acquisitions:

• As of April 9th, 2024, Excel Fitness acquired 10 Planet Fitness locations in the Dallas region from Legacy Fitness Holdings, increasing its total club count to 153.

• New Products and Locations:

• Opened 14 new locations in 2023.

• Plans to open 15 additional locations in 2024, including a new gym in McKinney, TX.

• Features and Partnerships:

• Active expansion strategy across multiple regions to build more locations and create employment opportunities.

• Partnership with Legacy Fitness to enhance offerings in the Dallas area.

• Corporate Developments:

• Acquired by Olympus Partners in April 2022.

• Committed to continue expanding the brand’s footprint with a significant membership base of over 1,000,000 members.

Cultural and Organizational Values

• Core Values:

• Humility, Team Player, Integrity, Dedication, and Accountability.

• A strategic focus on building strong employee relationships and providing growth opportunities.

• Employee Benefits:

• Free gym membership with perks, competitive benefits packages, and an emphasis on financial, emotional, and social health.

• Commitment to diversity, equity, and inclusion.

This report provides a structured overview of the company's mission, offerings, and recent strategic activities, emphasizing its dedication to growth and member satisfaction in the health and fitness industry.