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EXIT Realty PEI - Comprehensive Analysis Report
Summary
EXIT Realty PEI is a full-service real estate brokerage operating across Prince Edward Island, Canada. Established in September 2015 by co-owners Carol O'Hanley and Steve Yoston, the company operates as a franchise under EXIT Realty Corp. International. Its mission is deeply rooted in a "Where People Come First" philosophy, aiming to provide exceptional consumer experiences and empower its agents. The company distinguishes itself through a multicultural team speaking 18 languages and a strong emphasis on continuous professional development, positioning it as a highly trained and responsive agency in the competitive PEI real estate market.
1. Strategic Focus & Objectives
Core Objectives
EXIT Realty PEI's primary objective is to provide professional and comprehensive real estate representation for both buyers and sellers throughout Prince Edward Island. The company is committed to guiding clients through every step of the real estate process, upholding its "Where People Come First" philosophy. Short-term goals include maintaining a diverse portfolio of active listings and expanding its team of highly trained professionals. Long-term goals involve continued growth of its sales force, leveraging advanced technology, and adapting to evolving market demands in the PEI region.
Specialization Areas
The company specializes in a broad range of real estate types, including:
Residential Homes: Single-family and multi-unit properties.
Land: Vacant land for various uses (residential, commercial, agricultural).
Commercial Properties: Spaces for businesses and investment.
Agricultural and Recreational Properties: Niche markets catering to specific client needs.
Investment Real Estate: Opportunities for investors and developers.
Their unique value proposition stems from an exceptional commitment to continuous, extensive training for sales professionals, ensuring transactions are handled ethically and competently. This, combined with a multicultural team capable of communicating in 18 languages, allows for a personalized and comprehensive service experience.
Target Markets
EXIT Realty PEI's primary target market encompasses all communities and regions across Prince Edward Island. They serve a diverse client base, including first-time homebuyers, seasoned investors, property developers, and individuals looking for recreational or agricultural properties. The company has physical office locations in Charlottetown, Summerside, and Montague to strategically serve these areas.
2. Financial Overview
EXIT Realty PEI operates as a franchise, with Carol O'Hanley and Steve Yoston acquiring the franchise rights for Prince Edward Island in September 2015. As a regional franchise, specific detailed financial statements, funding rounds, or investor information are not publicly disclosed. The company's financial model is focused on the success and growth of its agents, partially through a unique compensation "Formula" designed to provide high commissions and opportunities for residual income.
3. Product Pipeline
For EXIT Realty PEI, "pipeline development" refers to its portfolio of active and upcoming real estate listings and its involvement in new property developments across Prince Edward Island. The company consistently lists a wide array of property types.
Key Products/Services (Active Listings and Developments)
Single-Family Homes: Various properties in communities across PEI, including New Haven, Stanley Bridge, Charlottetown, Cornwall, and Newport. These are in the active selling stage, targeting residential buyers.
Recreational Properties: Examples include listings in Mount Stewart, targeting buyers seeking leisure and seasonal properties.
Multi-Family and Commercial Units: Located in Charlottetown, targeting investors and businesses.
Vacant Land: Listings in areas like Charlottetown (e.g., Valley Crossing Subdivision) and Belfast, catering to developers, builders, and individuals looking to construct custom properties.
Valley Crossing Subdivision, Charlottetown: This is a significant new community development offering various lot types (R1 Narrow, R1, R2, R3, R4, R6, and commercial options) for homeowners, investors, and developers. The development is slated for completion in Fall 2025, indicating an ongoing development stage with future selling opportunities.
These listings and developments emphasize the company's broad engagement across the PEI real estate market, providing diverse options for various target markets.
4. Technology & Innovation
Technology Stack
EXIT Realty PEI leverages a comprehensive suite of real estate technology tools, provided through its affiliation with EXIT Realty Corp. International, to support its agents and clients.
Mobile Business Card System: Allows agents to instantly send digital business cards to clients, streamlining contact information exchange.
Robust Marketing Suite: Includes tools for designing and executing marketing campaigns, managing client databases, and accessing resources for business planning.
Proprietary Brand Identity: Utilizes a "tried and true marketing technologies and tools" platform with a strong, unique brand identity provided by the franchisor.
Lead Distribution System: Leads generated from the main EXIT Realty website for EXIT listings are directly emailed to the listing agent. Leads for properties by other companies are distributed to an EXIT brokerage via an algorithm, without additional fees.
The company emphasizes that its technology is designed with the user in mind, ensuring user-friendliness and effectiveness to enhance agent productivity and client experience.
5. Leadership & Management
Executive Team
Carol O'Hanley - Co-Owner/Franchisee, Office Manager
Professional Background: Co-owner of EXIT Realty PEI since September 2015. Previously a real estate salesperson (2006-2013) and has frequently taught the real estate pre-licensing course in PEI. Holds a Certificate in Adult Education, a UPEI New Management Series Certificate, and an EMBA from UPEI.
Notable Achievements & Key Contributions: Instrumental in the marketing and branding of the office, focusing on elevating agent visibility. Dedicated to agent success, she plays a key role in training and development. Active in the community, serving as a past President of The United Way of PEI and a member of 100 Women Who Care on PEI.
Steve Yoston - Co-Owner/Franchisee, Broker
Professional Background: Co-owner of EXIT Realty PEI since September 2015. Licensed real estate professional in PEI since February 7, 2000.
Notable Achievements & Key Contributions: An experienced broker with extensive knowledge, successfully representing over 822 sellers and 657 buyers. Received numerous production awards and served on the board and various committees for the Prince Edward Island Real Estate Association. He is a key resource for clients and agents alike.
Recent Leadership Changes
Carol O'Hanley and Steve Yoston acquired the franchise rights for EXIT Realty PEI in September 2015 and have consistently led the company since then. No other significant changes in the principal ownership or executive leadership have been reported for EXIT Realty PEI.
6. Talent and Growth Indicators
Hiring Trends and Workforce
EXIT Realty PEI is actively engaged in growing its sales force, seeking individuals with a passion for people and a business-oriented mindset. The company provides extensive training for both new and experienced agents, covering sales techniques, technology utilization, and personal branding, to develop highly competent professionals.
Company Growth Trajectory Indicators
The company has demonstrated a strong growth trajectory; its number of agents doubled from 16 to 32 between 2015 and 2018, with further expansion anticipated. The main Charlottetown office is a 6000-square-foot facility designed to accommodate 23 offices, two meeting rooms, and a training room, indicating significant capacity for continued team growth.
Employee Sentiment and Culture Insights
EXIT Realty PEI promotes a supportive and collaborative team culture, where agents are encouraged to work together. The unique "EXIT Formula" compensation model, which includes opportunities for passive and residual income, serves as a significant differentiator for attracting and retaining talent, contributing to agent satisfaction and long-term commitment.
7. Social Media Presence and Engagement
Digital Footprint
EXIT Realty PEI maintains a dynamic and active digital presence across multiple platforms.
Website: A central hub for property listings, company information, and agent profiles.
YouTube: The official channel, "EXIT Realty PEI" (@Exitrealtypei), features over 111 videos and boasts 222 subscribers. Content includes property showcases, company values, career opportunities, and specific agent highlights. It also hosts virtual career nights.
Facebook & Twitter: Actively used for broader outreach, brand communication, and direct engagement with the community. (@EXITRealtyPEI)
Brand Messaging and Positioning
The company's brand messaging consistently emphasizes its "Where People Come First" philosophy and the extensive training and support provided to its agents. It aims to position its agents as the face of the brand, promoting their individual expertise while aligning with the overall EXIT brand identity.
8. Recognition and Awards
While specific industry awards and accolades solely for EXIT Realty PEI were not explicitly detailed, the company's strong brand identity and consistent high-quality service, championed by owners Carol O'Hanley and Steve Yoston, contribute significantly to its market presence. Testimonials from satisfied clients consistently highlight dedicated agents, seamless transactions, and exceptional support, building a strong reputation for professionalism and client satisfaction within the PEI market. Co-owner Steve Yoston has received numerous production awards for his personal sales performance.
9. Competitive Analysis
EXIT Realty PEI operates within a competitive real estate market on Prince Edward Island, competing with several established brokerages.
Major Competitors
Provincial Realty: Described as PEI's largest independent real estate broker, based in Charlottetown. They operate with a team-based approach for commercial and residential properties, supported by Provincial Property Management and Revolution Media.
Coldwell Banker Parker Realty: Positioned as a leading real estate company in PEI, focused on connecting clients with properties and providing comprehensive support.
RE/MAX Charlottetown Realty: An active participant in the market, with agents actively commenting on market conditions.
Red-Isle Realty Inc.: A locally owned and operated Charlottetown brokerage specializing in various property types including residential, commercial, recreational, industrial, condominiums, and vacant land.
Powerhouse Realty PEI: Emphasizes a "POWER of Team PHR" approach, striving for a five-star full-service experience with integrity, transparency, and expertise.
Island Homes PEI Real Estate: A licensed PEI brokerage assisting with buying and selling, backed by client testimonials.
Keller Williams Select Realty: Has a presence in PEI and occasionally co-lists properties with EXIT Realty PEI, indicating a direct competitive and collaborative relationship.
Other Competitors: Century 21 and EXP Realty also compete in the PEI market.
EXIT Realty PEI distinguishes itself through its multicultural team, intensive agent training, and the unique "EXIT Formula" compensation model.
10. Market Analysis
Market Overview
The Prince Edward Island real estate market is transitioning towards a more balanced state after a period of intense seller activity. While home sales saw a slight decrease in November 2025 year-over-year, home prices have largely stabilized and shown modest increases. The median home price for 2025 was approximately $380,000, a modest rise from $365,000 in the previous year. The average selling price in April 2025 reached $417,794, marking a 10.9% year-over-year increase.
Growth Potential
Sales activity has remained robust, with a 4% increase in residential properties sold in April 2025 compared to April 2024. Year-to-date sales for the first four months of 2025 were up 7.8% over the same period in 2024, signaling renewed market confidence. The market is projected to experience moderate growth through 2025 and 2026, with an estimated 2,282 homes sold in 2025 (+12.7% from 2024) and 2,464 projected in 2026 (+8.0%). The average home price forecast is $403,132 for 2025, increasing to $408,654 in 2026.
Key Market Trends
Increased Supply: April 2025 recorded the highest number of new residential listings ever for that month (389 listings), leading to a healthier supply of homes and wider options for buyers.
Market Balance: The months of inventory stood at 5.8 months at the end of April 2025, indicating a more balanced market favoring both buyers and sellers.
New Developments: Ongoing projects like the Valley Crossing Subdivision in Charlottetown highlight continued investment and growth opportunities.
Market Challenges and Opportunities
Challenges: While moving towards balance, competition from numerous brokerages remains a constant. Economic fluctuations and interest rate changes can influence buyer affordability and market demand.
Opportunities: The growing supply of homes and continued population interest in PEI present opportunities for increased sales volume. Specializing in diverse property types, including new developments and investment properties, allows EXIT Realty PEI to capture a broader market share. Their multicultural team is uniquely positioned to serve an increasingly diverse client base.
11. Strategic Partnerships
EXIT Realty PEI's strategic collaborations are vital to its operational framework and market presence.
EXIT Realty Corp. International: This is the foundational partnership, providing the overarching business model, established branding, extensive training programs, and a suite of technological resources. This franchisor-franchisee relationship offers a proven system for growth, robust agent support, and widespread brand recognition.
Prince Edward Island Real Estate Association: EXIT Realty PEI agents receive training and adhere to industry standards through this association. Carol O'Hanley's past role in teaching pre-licensing courses for the association further solidifies this professional collaboration.
Other Real Estate Agencies: The company engages in co-listing properties with other brokerages, such as Keller Williams Select Realty and Royal LePage Prince Edward Realty. These collaborations indicate a cooperative aspect within the competitive market, allowing for broader market exposure for listings.
12. Operational Insights
EXIT Realty PEI distinguishes itself through several key operational strengths.
Current Market Position: The company is a prominent full-service real estate brokerage on Prince Edward Island, with a strong commitment to agent professionalism and client satisfaction.
Competitive Advantages:
Multicultural Team: Agents and staff collectively speak 18 languages, providing a significant advantage in serving PEI's diverse client base.
Agent Training & Development: A strong emphasis on continuous, comprehensive training ensures agents are highly knowledgeable, competent, and equipped with the latest industry skills and technology.
Unique Compensation Model: The "EXIT Formula"# EXIT Realty PEI - Comprehensive Analysis Report
Summary
EXIT Realty PEI is a full-service real estate brokerage operating across Prince Edward Island, Canada. Established in September 2015 by co-owners Carol O'Hanley and Steve Yoston, the company operates as a franchise under EXIT Realty Corp. International. Its mission is deeply rooted in a "Where People Come First" philosophy, aiming to provide exceptional consumer experiences and empower its agents. The company distinguishes itself through a multicultural team speaking 18 languages and a strong emphasis on continuous professional development, positioning it as a highly trained and responsive agency in the competitive PEI real estate market.
1. Strategic Focus & Objectives
Core Objectives
EXIT Realty PEI's primary objective is to
