Expana Company Profile

Background

Expana, formerly known as Mintec, is a leading agrifood-focused Price Reporting Agency (PRA) and global information provider. Established in 1982 and headquartered in Bourne End, Buckinghamshire, United Kingdom, the company has over 200 years of combined heritage and expertise in the market intelligence sector. Expana's mission is to provide critical market insights, enabling clients to make informed decisions with confidence. Its vision is to deliver a more resilient, transparent, and sustainable food supply chain through comprehensive data and analysis. The company specializes in offering a unique portfolio of feed-to-food proprietary commodity prices, forecasts, cost modeling tools, and fundamental market data. Serving over 5,000 customers across 50 countries, Expana's data spans more than 28,000 price series and 600+ price forecasts, covering over 650 commodities.

Key Strategic Focus

Expana's strategic focus centers on providing comprehensive agrifood commodity market intelligence to businesses worldwide. The company's core objectives include:

Comprehensive Data Coverage: Offering an expansive solution with the largest global database of pricing information, including proprietary prices that underpin many of the food industry’s contracts.

Advanced Forecasting and Analysis: Providing advanced and reliable price forecasts, in-depth analysis, market insights, weather analytics, and proprietary crop fundamentals.

Technological Innovation: Embracing cutting-edge techniques and processes with machine learning and Artificial Intelligence to modernize the data industry.

Global Expansion: Strengthening its global presence through strategic acquisitions and partnerships, such as the acquisition of Tropical Research Services in January 2023.

Financials and Funding

In February 2022, Expana was acquired by Five Arrows Principal Investments, a private equity firm. The acquisition aimed to support Expana's growth and expansion in the agrifood market intelligence sector. Specific details regarding the total funds raised and the intended utilization of the capital are not publicly disclosed.

Pipeline Development

Expana's pipeline development focuses on enhancing its market intelligence offerings through technological advancements and strategic partnerships. The company has integrated renowned brands like Urner Barry, Tropical Research Services, Feedinfo, and Stratégie Grains, setting a new standard for innovation and insight delivery. Additionally, Expana established an Advisory Board in April 2025, comprising 12 senior executives from across the agrifood value chain, to provide strategic guidance on market dynamics, customer needs, operational innovation, and new opportunities across the supply chain.

Technological Platform and Innovation

Expana's technological platform is distinguished by several proprietary technologies and scientific methodologies:

Proprietary Technologies: The company offers an expansive solution with the largest global database of pricing information, including proprietary prices that underpin many of the food industry’s contracts.

Scientific Methods: Expana provides advanced and reliable price forecasts, in-depth analysis, market insights, weather analytics, and proprietary crop fundamentals.

AI-Driven Capabilities: The company embraces cutting-edge techniques and processes with machine learning and Artificial Intelligence to modernize the data industry.

Leadership Team

Expana's leadership team comprises experienced professionals with diverse backgrounds:

Spencer Wicks: Chief Executive Officer (CEO).

Vinay Kapoor: Chief Product Officer.

Stephen Smith: Chief Financial Officer (CFO) and Board Member.

Steven Bachert: Chief Revenue Officer.

In June 2025, Expana appointed Michael Forman as Chief Technology Officer to advance long-term technology strategies.

Competitor Profile

Market Insights and Dynamics

The agrifood market intelligence sector is characterized by a growing demand for comprehensive data and analysis to navigate market volatility and ensure supply chain resilience. Companies in this space are focusing on technological innovation, global expansion, and strategic partnerships to enhance their offerings and market presence.

Competitor Analysis

Key competitors in the agrifood market intelligence sector include:

Argus Media: Provides price assessments, news, and market analysis for the global energy and commodity markets.

Urner Barry: Offers market intelligence and price reporting services for the food industry, particularly in the protein sector.

Feedinfo: Specializes in providing market intelligence and news for the animal feed industry.

Stratégie Grains: Focuses on providing market analysis and forecasts for the grain and oilseed sectors.

These competitors offer similar services, including price reporting, market analysis, and forecasting, contributing to a competitive landscape in the agrifood market intelligence sector.

Strategic Collaborations and Partnerships

Expana has strengthened its market position through strategic collaborations and partnerships:

Acquisitions: The company acquired Tropical Research Services in January 2023, expanding its capabilities in tropical commodity market intelligence.

Advisory Board: In April 2025, Expana established an Advisory Board comprising 12 senior executives from across the agrifood value chain to provide strategic guidance and expand its reach within the global agrifood ecosystem.

Operational Insights

Expana's strategic considerations include:

Technological Innovation: Embracing machine learning and Artificial Intelligence to modernize data processes and enhance service offerings.

Global Expansion: Strengthening its global presence through strategic acquisitions and partnerships to enhance market reach and service capabilities.

Customer-Centric Approach: Focusing on providing comprehensive and reliable market intelligence to empower businesses in the agrifood sector to make informed decisions.

Strategic Opportunities and Future Directions

Expana's strategic roadmap includes:

Platform Integration: Integrating diverse capabilities under a unified platform to offer seamless access to market intelligence.

Global Market Penetration: Expanding its presence in emerging markets to tap into new customer segments and growth opportunities.

Sustainability Initiatives: Enhancing data offerings related to sustainability to support clients in making environmentally responsible decisions.