Exploria Resorts Company Profile

Background

Founded in 1995, Exploria Resorts is a privately held hospitality company headquartered in Clermont, Florida. The company specializes in vacation ownership and operates a portfolio of resorts and hotels across the United States, including locations in Florida, Tennessee, and Missouri. With a mission to provide vacation experiences that exceed the expectations of its members and guests, Exploria Resorts emphasizes high standards in training, service, integrity, and ethical conduct. The company's vision is to create unforgettable family memories through exceptional vacation experiences.

Key Strategic Focus

Exploria Resorts' strategic focus centers on expanding its vacation ownership offerings and enhancing guest experiences. The company operates under the brand "Club Exploria," providing members with access to a growing portfolio of resort destinations and over 4,000 additional locations through partnerships. This approach offers flexibility and a wide range of vacation options to its members.

Financials and Funding

As of May 2025, Exploria Resorts reported an estimated annual revenue of $750 million. The company employs approximately 700 individuals. In November 2017, Cerberus Capital Management acquired Club Exploria LLC, including two of the company's Florida resorts and one in Gatlinburg, Tennessee.

Pipeline Development

Exploria Resorts continues to expand its portfolio through strategic acquisitions and developments. In 2014, the company introduced Club Exploria, a vacation club product that provides members with access to a growing number of resort destinations. Additionally, Exploria Resorts acquired two Florida beachfront resorts: Ocean Sands Resort in New Smyrna Beach and Grand Seas Resort in Daytona Beach, enhancing its offerings in desirable vacation destinations.

Technological Platform and Innovation

Exploria Resorts utilizes a range of technologies to enhance its operations and guest experiences. The company's tech stack includes:

Google Cloud CDN: For content delivery network services.

RSS: For content management.

OneTrust: For cookie compliance.

Microsoft Excel: For data management.

Vue.js: For JavaScript frameworks.

Yoast SEO: For search engine optimization.

Bootstrap: For UI frameworks.

Google Analytics: For web analytics.

Leadership Team

The leadership team at Exploria Resorts comprises experienced professionals dedicated to steering the company's strategic vision and operational excellence:

Thomas Morris: Chief Executive Officer & President.

Michael Smith: Chief Financial Officer.

David Bronsweig: Chief Human Resources Officer.

Heather Cullens: Vice President, Corporate Counsel.

Cheryl Bellacicco: Executive Vice President of Operations - Multiple Site Location.

Leadership Changes

As of the latest available information, there have been no recent significant changes or appointments within the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The vacation ownership industry is a significant segment within the hospitality sector, offering consumers flexible vacation options through timeshare and vacation club models. The market is characterized by a mix of large, established companies and smaller, niche operators, with a focus on providing diverse and customizable vacation experiences.

Competitor Analysis

Exploria Resorts operates in a competitive landscape alongside several key players:

Wyndham Destinations: A leading vacation ownership company with a vast portfolio of resorts worldwide.

Disney Vacation Club: Offers vacation ownership options with access to Disney resorts and experiences.

Hilton Grand Vacations: Provides vacation ownership opportunities with a focus on luxury accommodations.

Bluegreen Vacations: Offers a variety of vacation ownership options across the United States.

Holiday Inn Club Vacations: Provides family-friendly vacation ownership experiences.

Strategic Collaborations and Partnerships

Exploria Resorts has engaged in strategic partnerships to enhance its market position and offerings:

Orlando City Soccer Club: In June 2019, Exploria Resorts became the first-ever naming rights partner for Orlando City SC's 25,500-seat soccer-specific stadium, now known as Exploria Stadium.

Shriners Hospitals for Children: The company supports "LOVE to the rescue," providing donations collected at various levels to fund this nonprofit organization dedicated to children's health.

Operational Insights

Exploria Resorts differentiates itself through a focus on family-oriented vacation experiences, offering spacious accommodations and a variety of amenities. The company's commitment to high standards in service and ethical conduct positions it competitively within the vacation ownership industry.

Strategic Opportunities and Future Directions

Looking ahead, Exploria Resorts aims to continue expanding its resort portfolio and enhancing member experiences through strategic acquisitions and partnerships. The company's emphasis on flexibility and diverse vacation options positions it well to meet evolving consumer preferences in the vacation ownership market.