EY Studio+ Market Research Report

Background

Overview

EY Studio+ is a globally integrated offering launched by Ernst & Young (EY) in June 2025. It combines EY's full spectrum of services with leading talent in design, sales, marketing, and customer experience to drive growth and transformation for clients in an AI-driven era.

Mission and Vision

EY Studio+ aims to help organizations navigate the complexities of the modern business landscape by delivering transformative experiences that resonate with customers and drive market success. Its mission is to empower businesses to build empathy with their customers and design, build, and scale differentiated experiences to drive value.

Primary Area of Focus

The primary focus of EY Studio+ is to assist organizations in reimagining customer experience, product and service innovation, and marketing, sales, and service transformation. By leveraging a combination of creative design, technology, and commercial insights, EY Studio+ aims to deliver solutions that move people and shape markets at scale.

Industry Significance

In an era characterized by rapid technological advancements and evolving customer expectations, EY Studio+ positions itself as a strategic partner for businesses seeking to adapt and thrive. Its comprehensive approach addresses the multifaceted challenges organizations face in delivering exceptional customer experiences and driving sustainable growth.

Key Strategic Focus

Core Objectives

Customer Experience Transformation: Helping businesses build empathy with their customers and design, build, and scale differentiated experiences to drive value.

Product and Service Innovation: Collaborating with organizations and their ecosystems to incubate, launch, and iterate new products and services.

Marketing, Sales, and Service Transformation: Transforming the front office operations of marketing, sales, and service to enable efficiency and effectiveness.

Specific Areas of Specialization

EY Studio+ specializes in integrating design, technology, and commercial insights to deliver comprehensive solutions that address the unique challenges of each client. Its expertise spans various industries, including retail, banking, utilities, and hospitality.

Key Technologies Utilized

EY.ai: A unifying platform that leverages artificial intelligence to enhance decision-making and operational efficiency.

Advanced Data Analytics: Utilizing data-driven insights to inform strategy and measure the impact of transformation initiatives.

Primary Markets Targeted

EY Studio+ serves a diverse range of industries, including:

Retail: Transforming customer service through technology and people for global retailers.

Telecommunications: Supporting B2B growth through marketing and sales transformation for major communications networks.

Banking: Creating differentiated experiences for leading financial institutions.

Utilities: Assisting in driving the energy transition through customer-first approaches.

Hospitality: Reimagining the experience of cruising.

Financials and Funding

As a division within Ernst & Young Global Limited, EY Studio+ does not operate as a standalone entity and, therefore, does not have publicly disclosed financials or independent funding history. Its initiatives and investments are integrated into EY's broader financial strategies and operations.

Pipeline Development

EY Studio+ focuses on delivering tailored solutions to its clients rather than developing a traditional product pipeline. Its approach involves:

Client-Centric Projects: Engaging in projects that address specific client needs, such as transforming customer service for global retailers or supporting B2B growth for communications networks.

Innovation Initiatives: Collaborating with clients to incubate, launch, and iterate new products and services that meet evolving market demands.

Service Enhancements: Continuously refining marketing, sales, and service operations to improve efficiency and effectiveness.

Technological Platform and Innovation

Proprietary Technologies

EY.ai: A unifying platform that integrates artificial intelligence to enhance decision-making processes and operational efficiency across various services.

Significant Scientific Methods

Design Thinking: Employing a human-centered approach to innovation, focusing on understanding user needs and developing solutions that address those needs effectively.

Agile Methodology: Utilizing iterative development processes to adapt to changing requirements and deliver value incrementally.

Data Analytics: Leveraging advanced analytics to inform strategy, measure performance, and drive continuous improvement.

Leadership Team

Key Executives

Laurence Buchanan: Global Leader of EY Studio+. Laurence has extensive experience in leading multidisciplinary teams to deliver transformative solutions across various industries.

John Rudaizky: Global Chief Brand and Marketing Officer at EY. John plays a pivotal role in shaping EY's brand strategy and marketing initiatives, emphasizing the importance of customer experience in driving growth.

Leadership Changes

As of the latest available information, there have been no significant changes or appointments within the leadership team of EY Studio+.

Competitor Profile

Market Insights and Dynamics

The market for customer experience transformation and AI-driven business solutions is rapidly evolving, with organizations increasingly seeking integrated services that combine design, technology, and commercial insights. This dynamic environment presents both opportunities and challenges for firms like EY Studio+ to differentiate themselves and deliver value to clients.

Competitor Analysis

EY Studio+ operates in a competitive landscape that includes:

Accenture Song: A division of Accenture focusing on marketing, sales, and customer experience transformation.

Deloitte Digital: Deloitte's digital consulting arm offering services in digital strategy, design, and technology.

McKinsey Design: McKinsey & Company's design and innovation practice.

These competitors offer similar services in design, marketing, and customer experience transformation, often leveraging their own proprietary technologies and methodologies.

Strategic Collaborations and Partnerships

EY Studio+ collaborates with various ecosystem partners to enhance its service offerings, including:

NVIDIA: Partnering to develop the EY.ai Agentic Platform, integrating advanced AI capabilities into EY's services.

Dell Technologies: Collaborating to deliver enterprise AI solutions at scale.

Operational Insights

In relation to major competitors, EY Studio+ differentiates itself through its comprehensive integration of EY's full spectrum of services, deep sector insights, and the utilization of EY.ai to drive customer-centric transformation. This holistic approach enables EY Studio+ to deliver tailored solutions that address the unique challenges of each client, positioning it as a strategic partner in driving growth and transformation.

Strategic Opportunities and Future Directions

Strategic Roadmap

EY Studio+ continues to focus on expanding its capabilities in AI-driven customer experience transformation, leveraging EY.ai and other advanced technologies to deliver innovative solutions. The strategic roadmap includes:

Enhancing AI Capabilities: Further developing EY.ai to provide more sophisticated insights and solutions.

Expanding Service Offerings: Broadening the range of services to address emerging client needs in digital transformation.

Strengthening Ecosystem Partnerships: Building additional partnerships to enhance service delivery and innovation.

Future Business Directions

EY Studio+ aims to solidify its position as a leader in customer experience transformation by continuously adapting to market dynamics, investing in technology and talent, and delivering value-driven solutions to clients across various industries.