eyefactive GmbH Company Profile

Background

Founded in 2009 and headquartered in Hamburg, Germany, eyefactive GmbH specializes in developing interactive multi-touch displays and software solutions. The company aims to revolutionize human-computer interaction by enabling intuitive, multi-user engagement on large-scale touchscreens. Their products are utilized across various sectors, including retail, exhibitions, and corporate environments, enhancing customer engagement and collaborative teamwork.

Key Strategic Focus

eyefactive's strategic focus centers on delivering customizable multi-touch and multi-user software through the world's first specialized B2B app store for professional touchscreens. Their offerings include interactive multitouch displays, tables, steles, kiosks, and object recognition technologies. By integrating these solutions, eyefactive targets markets such as point-of-sale, information centers, trade shows, and corporate collaboration spaces, aiming to enhance user experiences and operational efficiency.

Financials and Funding

As of 2024, eyefactive GmbH reported an estimated annual revenue of $2.1 million, with a team of approximately 21 employees. The company has secured funding from notable investors, including High-Tech Gründerfonds and Mittelständische Beteiligungsgesellschaft Schleswig-Holstein. These investments have been instrumental in advancing their app platform for professional touchscreens and supporting international growth initiatives.

Technological Platform and Innovation

eyefactive distinguishes itself through several proprietary technologies and innovative methodologies:

Multi-Touch and Multi-User Software Framework: Enables simultaneous interaction by multiple users on large-scale touchscreens, facilitating collaborative experiences.

Object Recognition Technology: Allows touchscreens to identify physical objects placed on the display, enhancing interactive capabilities and providing seamless integration between digital and physical elements.

B2B App Store: Offers a range of customizable applications tailored for professional touchscreens, allowing businesses to deploy interactive solutions without extensive development efforts.

Leadership Team

Matthias Woggon: Co-Founder, Chief Executive Officer, and Managing Director. Matthias has been instrumental in steering the company's strategic direction and fostering innovation in interactive technologies.

Johannes Ryks: Co-Founder, Co-Chief Executive Officer, and Managing Director. Johannes has played a pivotal role in product development and expanding the company's market presence.

Competitor Profile

Market Insights and Dynamics: The interactive digital signage market is experiencing significant growth, driven by increasing demand for engaging customer experiences and advancements in touch technology. Businesses are investing in interactive solutions to differentiate themselves and enhance customer engagement.

Competitor Analysis:

Intuiface: Based in Labege, France, Intuiface offers a platform for creating interactive digital experiences without coding, focusing on various industries including retail and education.

Scala: Headquartered in Malvern, PA, Scala provides digital signage solutions with a strong emphasis on content management and audience engagement.

These competitors offer similar interactive solutions, emphasizing the need for continuous innovation and differentiation in the market.

Strategic Collaborations and Partnerships

eyefactive has engaged in strategic partnerships to enhance its market position and technological capabilities:

Key-Work Consulting GmbH: In February 2025, eyefactive announced a strategic investment by Key-Work Consulting, a data-driven analytics expert from Karlsruhe, Germany. This partnership aims to integrate advanced analytics into eyefactive's interactive solutions, offering clients enhanced data insights.

GEBIT Solutions: In July 2023, eyefactive partnered with GEBIT Solutions to modernize retail through smart retail technologies, combining their expertise to deliver innovative solutions for the retail sector.

Operational Insights

eyefactive's commitment to innovation is evident in its continuous development of new technologies and solutions. The company's focus on large-scale, multi-user touchscreens and object recognition sets it apart from competitors. By offering a comprehensive portfolio that includes both hardware and software, eyefactive provides turnkey solutions tailored to various industries. Their international network and collaborations further strengthen their market position, enabling them to address diverse client needs effectively.

Strategic Opportunities and Future Directions

Looking ahead, eyefactive is poised to capitalize on the growing demand for interactive digital signage and smart retail solutions. The company's strengths in multi-touch technology, object recognition, and customizable software position it well to expand into new markets and industries. By leveraging strategic partnerships and continuing to innovate, eyefactive aims to enhance its product offerings and deliver exceptional value to clients worldwide.