Eyr Company Profile

Background

Eyr, established in 2015 in Oslo, Norway, is a digital healthcare company dedicated to enhancing healthcare accessibility through innovative telemedicine solutions. Named after Eir, the Norse goddess of medicine, the company embodies values of help, mercy, protection, and peace. Eyr's mission is to provide high-quality, secure, and easily accessible healthcare services, enabling patients to consult with medical professionals via their smartphones.

Key Strategic Focus

Eyr specializes in offering video consultations with doctors and psychologists, catering to both business-to-business (B2B) clients through insurance agreements and direct-to-consumer (B2C) patients. The company's core objectives include:

• Enhancing Healthcare Accessibility: Providing 24/7 access to medical professionals across the Nordic region.

• Expanding Mental Health Services: Developing self-help programs supported by psychologists for conditions such as anxiety, depression, and sleep disorders.

• Technological Innovation: Continuously improving their digital platform to offer seamless and secure telehealth services.

Financials and Funding

Eyr has successfully secured multiple funding rounds to support its growth:

• May 2023: Raised NOK 22 million (approximately €1.84 million) in a funding round led by Investinor, with contributions from TV2 Invest, Aventia, and other previous investors.

• December 2021: Secured NOK 44 million in a capital raising led by Investinor, aimed at further developing the platform and expanding geographically.

The capital raised is intended for platform development, geographic expansion, and achieving profitability within 14 to 18 months.

Technological Platform and Innovation

Eyr's proprietary digital healthcare platform enables patients to book and conduct video consultations with medical professionals. Key features include:

• Comprehensive Services: Provision of medical prescriptions, certificates, referrals to specialists, and requests for blood tests and radiology.

• Mental Health Support: Development of self-help programs for mild to moderate mental health challenges, supported by psychologists.

• User-Centric Design: A focus on creating a user-friendly and secure interface for both patients and healthcare providers.

Leadership Team

• Kine Skjervum-Karlsen: Chief Executive Officer & Managing Director

• Thomas Kolstø: Chief Technology Officer & Chief Information Officer

• Poul Koza: Chief Commercial Officer and Country Director - Denmark

• Karl Martin Lind: Co-Founder, Chief Strategy Officer & Board Member

Competitor Profile

Market Insights and Dynamics

The telehealth market in the Nordic region is experiencing significant growth, driven by increasing demand for accessible healthcare services and advancements in digital technology. Eyr operates in a competitive landscape with several key players offering similar services.

Competitor Analysis

• Dr.Dropin: A Norwegian telehealth provider offering on-demand medical consultations.

• Kry: A Swedish digital healthcare company providing video consultations with doctors and psychologists.

• Hjemmelegene: A Norwegian service offering home visits by doctors.

• Hejdoktor.dk: A Danish telemedicine platform providing online doctor consultations.

• Teladoc Health: A global telehealth company offering virtual healthcare services.

Strategic Collaborations and Partnerships

Eyr has partnered with Huma, an HR system, to efficiently manage personnel administration and support rapid scaling. This collaboration enhances operational efficiency and supports the company's growth objectives.

Operational Insights

Eyr's strategic considerations include:

• Market Positioning: Differentiating through a comprehensive range of services and a user-friendly platform.

• Competitive Advantages: Offering 24/7 access to healthcare professionals and developing specialized mental health programs.

• Scalability: Utilizing partnerships and technological innovations to support rapid growth and geographic expansion.

Strategic Opportunities and Future Directions

Eyr's strategic roadmap focuses on:

• Geographic Expansion: Extending services beyond the Nordic region to reach a broader patient base.

• Service Diversification: Introducing new healthcare services and programs to address emerging patient needs.

• Technological Enhancement: Continuously improving the platform's features and security to maintain a competitive edge.

Contact Information

• Website: www.eyr.md

• Headquarters: Oslo, Norway