EYWAMEDIA Company Profile

Background

EYWAMEDIA, established in 2013, is a Singapore-based SaaS platform specializing in customer journey and experience management. The company leverages advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) to provide comprehensive solutions that enable broadcasters and brands to measure audience consumption patterns, engage them in real-time, and enhance return on investment (ROI) across various touchpoints, including TV, radio, out-of-home (OOH), print, cinema, live shows, web, apps, social media, and physical stores.

Key Strategic Focus

EYWAMEDIA's strategic focus centers on delivering an integrated customer experience platform that bridges offline and online interactions. The company's core objectives include:

Real-Time Audience Engagement: Utilizing AI and ML to analyze and respond to audience behaviors instantaneously.

Comprehensive Data Analytics: Employing NLP and other advanced methodologies to interpret complex data sets for actionable insights.

Cross-Device Targeting: Implementing strategies that ensure consistent messaging across multiple devices and platforms.

Enhanced ROI: Providing tools and strategies that lead to higher engagement rates and improved marketing outcomes.

The primary markets targeted by EYWAMEDIA encompass broadcasters, brands, and enterprises seeking to optimize their customer engagement strategies through data-driven insights and personalized experiences.

Financials and Funding

EYWAMEDIA has demonstrated consistent growth since its inception. As of 2024, the company reported an estimated annual revenue of $8.2 million, with a revenue per employee of approximately $200,000. The team comprises 41 employees, reflecting an 8% growth in staff over the previous year.

In terms of funding, EYWAMEDIA secured a seed investment of $1 million in 2015 from investors including ah! Ventures, Mantra Ventures, and Viktor Koenig. In 2022, the company received an undisclosed investment from Globe Teleservices, aimed at enhancing its customer experience solutions and expanding its market reach.

Technological Platform and Innovation

EYWAMEDIA's technological platform is distinguished by its proprietary ADTARBO CX CLOUD, which integrates AI, ML, and NLP to deliver a seamless customer experience. Key components include:

Proprietary Technologies: The ADTARBO CX CLOUD platform, designed to automate and personalize customer interactions across various channels.

Scientific Methodologies: Advanced data analytics and machine learning algorithms that interpret audience behaviors and preferences.

AI-Driven Capabilities: Real-time processing and response mechanisms that enhance customer engagement and satisfaction.

Leadership Team

EYWAMEDIA's leadership comprises experienced professionals dedicated to driving innovation and growth:

Ramasubramaniya Raja: Co-Founder & CEO

Anshuman Chaudhary: Co-Founder & Chief Business Officer

Bosky Subramanian: Chief Digital Evangelist

Princy Baiju: Vice President - Technology

Manoj Kaushal: Principal Consultant - Business Operations & Partnership

Senthil Athiban: Head - Customer Success

Dana Glass: Sales Leader - North America

Christian Diehl: Managing Director - Europe

Amit Singh: Sales Leader - India and MEA

Competitor Profile

Market Insights and Dynamics

The customer experience management industry is experiencing significant growth, driven by the increasing demand for personalized customer interactions and data-driven marketing strategies. Companies are investing in technologies that enable real-time engagement and comprehensive analytics to enhance customer satisfaction and loyalty.

Competitor Analysis

EYWAMEDIA operates in a competitive landscape with several notable players:

AppsFlyer: Founded in 2011, AppsFlyer provides mobile marketing analytics and attribution solutions, serving over 12,000 customers globally. The company reported a revenue of $508.4 million and has raised $293.6 million in funding.

Branch: Established in 2014, Branch offers a mobile deep linking and attribution platform, with a revenue of $125 million and $667.1 million in funding. The company serves 900 customers and employs 538 team members.

Strategic Collaborations and Partnerships

EYWAMEDIA has formed strategic partnerships to enhance its market position and technological capabilities:

Globe Teleservices: In 2022, Globe Teleservices made a strategic investment in EYWAMEDIA, aiming to strengthen customer experience solutions and expand market reach.

Operational Insights

EYWAMEDIA differentiates itself through its proprietary ADTARBO CX CLOUD platform, which offers a comprehensive and integrated approach to customer journey and experience management. The company's focus on real-time engagement, advanced analytics, and cross-device targeting positions it competitively in the market.

Strategic Opportunities and Future Directions

Looking ahead, EYWAMEDIA aims to:

Expand Market Presence: Strengthen its footprint in existing markets and explore new regions with growing demand for customer experience solutions.