F'inn Company Profile

Background

F'inn is a strategic insights agency founded in 2015, headquartered in Half Moon Bay, California. The company is dedicated to empowering organizations to uncover meaningful insights that inform and drive change. F'inn's mission is to inspire leaders to discover and hold on to great ideas, give them purpose, and make them real. The agency operates across various industries, including technology, finance, consumer packaged goods, durable goods, healthcare, services, and energy.

Key Strategic Focus

F'inn specializes in a comprehensive range of services designed to address complex business challenges:

Market Exploration: Conducting market sizing, trend analysis, competitive scans, and white space discovery to identify untapped opportunities.

Innovation Support: Assisting in new product and service development, concept testing, pricing strategies, feature optimization, forecasting, and portfolio refinement.

Experience Optimization: Enhancing user interactions with brands by analyzing shopping journeys, decision-making drivers, user expectations, and satisfaction levels.

Brand Development: Crafting unique brand voices and ensuring consistent reflection across all brand activities.

Audience Definition: Developing segmentation, persona building, and profiling to identify distinct audiences that drive business growth.

Communication Testing: Evaluating messages, advertisements, naming conventions, and packaging to optimize communication strategies.

Technological Platform and Innovation

F'inn integrates advanced technologies to enhance its research methodologies:

AI Tools: Developing AI-driven platforms such as PersonafAI and QuantifAI to create synthetic respondents for qualitative and quantitative research, enabling large-scale surveys and pretesting of materials.

Generative AI: Utilizing generative AI to produce bespoke images for client proposals and reports, and to conduct AI-driven market research, streamlining processes and uncovering insights.

Leadership Team

F'inn's leadership comprises experienced professionals:

Tammi Taylor: Founder

Stephen Bohnet: Founder

Greg Robison: Founder

Lisa Phelan: Founder

Brian Baecker: Vice President

Lisa Maruri: Vice President

Marisa Olguin: Vice President

Craig Parks: Innovation Director

Lou Riordan: Innovation Director

Mercy Tran: Innovation Manager

Nick Campanelli: Innovation Manager

Stacey Webb: Innovation Manager

Eddie San Juan: Innovation Specialist

Molly Buckleitner: Innovation Specialist

Megan Bohnet: Project Administrator

Avalon Leonetti: Lead Designer

Competitor Profile

Market Insights and Dynamics

The strategic insights and market research industry is characterized by rapid technological advancements and an increasing demand for data-driven decision-making. Companies in this sector are leveraging AI and machine learning to provide more accurate and actionable insights.

Competitor Analysis

Key competitors in the strategic insights and market research industry include:

Nielsen: A global leader in audience measurement, data, and analytics, providing a comprehensive understanding of consumer behavior.

Ipsos: A multinational market research and consulting firm offering a wide range of services, including advertising research, marketing research, and public opinion polling.

Kantar: A data, insights, and consulting company helping clients understand people and inspire growth.

GfK: A global market research institute providing data and intelligence to the consumer goods industry.

Strategic Collaborations and Partnerships

F'inn collaborates with various organizations to enhance its service offerings and expand its capabilities. These partnerships enable F'inn to stay at the forefront of industry trends and technological advancements.

Operational Insights

F'inn's strategic considerations include:

Human-Centered Approach: Focusing on human needs, desires, and motivations to uncover unexpected and tangible solutions.

Future-Focused Mindset: Navigating the present to deliver results while envisioning opportunities for a better tomorrow.

Collaborative and Resourceful: Aligning efforts with client goals, using diverse research methods and tools tailored to specific needs.

Strategic Opportunities and Future Directions

F'inn is poised to capitalize on several strategic opportunities:

Expansion into Emerging Markets: Leveraging its expertise to explore and penetrate new and rapidly changing markets.

Innovation in AI-Driven Research: Continuing to develop and integrate AI tools to enhance research methodologies and deliver deeper insights.

Sustainability Initiatives: Building on its sustainability research to assist clients in developing environmentally friendly products and practices.