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Faherty Brand

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Company Research Report: Faherty Brand



Company Overview



  • Name: Faherty Brand

  • Mission: To create a family-led brand built on producing the highest quality products, making things better, and always spreading good vibes.

  • Founded: The company was founded by Alex Faherty, Mike Faherty, and Kerry Docherty.

  • Key People:

  • Chief Executive Officer: Alex Faherty

  • Chief Impact Officer: Kerry Docherty

  • Creative Director: Mike Faherty

  • Headquarters: No information is available.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: Faherty Brand is known for its commitment to quality products and social, environmental impact, as well as partnerships with Native communities and artists.


Products



Faherty offers a range of products focused on high-quality fabrics and comfort, mainly targeting men’s and women’s casual wear.

  • Sunwashed Canvas CPO - A versatile canvas overshirt available in various colors like Sea Salt and Dijon.

  • Sunwashed Sweater Polo - Made with premium materials for superior softness, offered in colors like Pine Ridge.

  • Commander Shirt Jacket - A transitional piece for different seasons, available in colors like Spring Forest.

  • Stretch Terry 5-Pocket Pant - Designed for durability and flexibility, available in Tradewinds Wash.

  • Doug Good Feather Canyon Overshirt - A Native-designed piece showcasing cultural significance.

  • Cardigan Sweater - Made from soft materials, ensuring comfort and style.


Recent Developments



  • New Products Launched:

  • Recent additions like the basic color content of the Sunwashed Slub Hoodie and Baseball Hat are expanding the range of the Sunwashed collection.

  • Other new products include the Carpenter Denim and The Western Shirt.

  • Partnerships:

  • Faherty has developed partnerships with six Native artists since 2017 to enhance the authenticity of their designs and invest in Native communities.

  • The brand is committed to using responsibly sourced materials, with 62% of their fibers being responsible materials in 2023. They aim for 100% by 2030.

  • Social and Environmental Initiatives:

  • Faherty Brand partners with numerous organizations like The Surfrider Foundation and 1% for the Planet to support environmental causes.

  • They have committed to purchasing renewable energy credits to cover 100% of the electricity used by their stores.

  • Faherty’s resale platform, Second Wave, helps reduce waste in the clothing industry.


Conclusion



Faherty Brand is a company firmly committed to sustainably crafted clothing and partnerships that honor culture and community impact. Its product offerings emphasize quality, comfort, and style, true to the founders' mission of spreading good vibes and making a positive impact in the world.