Faktisk.no: Comprehensive Company Profile

Background

Overview

Faktisk.no is a Norwegian non-profit organization dedicated to fact-checking and combating misinformation within the public discourse. Established in 2017, it operates as an independent editorial team, focusing on verifying claims and information disseminated in the media and public debates. The organization is co-owned by major Norwegian media entities, including NRK, Schibsted, Dagbladet, TV 2, Polaris Media, and Amedia.

Mission and Vision

Faktisk.no's mission is to enhance the Norwegian society's resilience against misinformation by providing accurate and reliable information. The organization aims to strengthen fact-based public discourse and promote an informed societal debate.

Industry Significance

As a member of the International Fact-Checking Network (IFCN), Faktisk.no adheres to global standards of transparency, impartiality, and methodological rigor in its fact-checking processes. This affiliation underscores its commitment to maintaining high journalistic standards and contributing to the global effort against misinformation.

Key Strategic Focus

Core Objectives

Faktisk.no is dedicated to verifying claims and information in the public sphere, particularly focusing on statements made by politicians, media outlets, organizational leaders, and other prominent figures. The organization aims to debunk false claims and challenge misleading narratives, thereby promoting a more informed public discourse.

Areas of Specialization

The organization specializes in fact-checking and data-driven investigative journalism, addressing the spread of misinformation through publishing content that debunks false claims and developing educational resources that promote critical thinking and media literacy among students and teachers.

Key Technologies Utilized

Faktisk.no employs various journalistic methods, including open-source intelligence (OSINT) techniques, to verify the authenticity of images and videos. The organization also utilizes artificial intelligence tools to enhance its fact-checking processes and improve efficiency.

Primary Markets and Conditions Targeted

The primary focus is on the Norwegian market, addressing misinformation and disinformation within the country. The organization also engages in international collaborations to combat global misinformation trends.

Financials and Funding

Funding History

Faktisk.no is a non-profit organization, and all income is reinvested into its mission. In 2023, the organization reported an increase in income from approximately NOK 19 million to NOK 20.4 million, primarily due to increased grants and donations.

Recent Funding Rounds

Specific details about recent funding rounds are not publicly disclosed. However, the organization receives annual support from its co-owners, each contributing NOK 1,100,000.

Notable Investors

The co-owners of Faktisk.no include major Norwegian media companies:

• NRK

• Schibsted

• Dagbladet

• TV 2

• Polaris Media

• Amedia

Intended Utilization of Capital

The funds are utilized to support the organization's fact-checking activities, educational initiatives, and technological advancements aimed at enhancing the efficiency and reach of its services.

Pipeline Development

As a non-profit fact-checking organization, Faktisk.no does not have a traditional product pipeline. Instead, it focuses on ongoing projects and initiatives to combat misinformation, including:

• Faktisk Verifiserbar: A project initiated in 2022 to verify images and videos, particularly in conflict zones, using open-source intelligence methods.

• Tenk: An educational division that develops teaching materials on source criticism and critical media use, aiming to strengthen education on how students can assess the credibility of sources and identify false content on social media.

Technological Platform and Innovation

Proprietary Technologies

Faktisk.no employs proprietary methodologies for fact-checking, including open-source intelligence techniques to verify the authenticity of digital content. The organization also utilizes artificial intelligence tools to enhance its fact-checking processes and improve efficiency.

Significant Scientific Methods

The organization employs open-source intelligence (OSINT) techniques to verify the authenticity of images and videos. Additionally, Faktisk.no utilizes artificial intelligence tools to enhance its fact-checking processes and improve efficiency.

Leadership Team

Key Executive Profiles

• Runa Victoria Engen: Appointed as the responsible editor and CEO on August 4, 2025. She has a background in journalism, having worked as a climate journalist and foreign affairs editor at VG, and as a crime coordinator and reporter for NRK's Dagsrevyen.

• Sølve Kuraas Karlsen: Leader of Tenk, the educational division of Faktisk.no. He has 14 years of experience in education across all school levels and holds a master's degree in Norwegian from Høgskolen i Sør-Trøndelag.

• Morten Langfeldt Dahlback: Leader of innovation and technology at Faktisk.no. He works on fact-checking and artificial intelligence and holds a Ph.D. in philosophy from NTNU.