familysearch

Background

FamilySearch, established in 1894 by the Genealogical Society of Utah, is a nonprofit organization dedicated to connecting individuals with their ancestral heritage. Operated and funded by The Church of Jesus Christ of Latter-day Saints, FamilySearch offers free access to a vast repository of genealogical records, including census data, military records, and more. Its mission is to help people discover their family history and preserve it for future generations. The organization maintains a significant presence in the genealogy industry, providing resources through its website and over 5,100 Family History Centers in 140 countries.

Key Strategic Focus

FamilySearch focuses on providing free, comprehensive genealogical resources to a global audience. Its core objectives include digitizing historical records, enhancing user engagement through innovative tools, and expanding its global reach. The organization utilizes advanced technologies such as full-text search tools and mobile applications to facilitate user access to its extensive databases. Primary markets include individuals seeking to explore their family history, with a particular emphasis on underserved regions to promote inclusivity in genealogical research.

Financials and Funding

As a nonprofit entity, FamilySearch does not operate for profit and is funded by The Church of Jesus Christ of Latter-day Saints. Estimates of its annual revenue vary, with figures ranging from $300 million to $750 million. These funds are primarily allocated to digitizing records, developing technological platforms, and maintaining Family History Centers worldwide.

Pipeline Development

FamilySearch continually enhances its offerings by developing new tools and expanding its record collections. Recent initiatives include the beta launch of a full-text search tool aimed at improving user experience and accessibility. The organization also collaborates with various archives and genealogical societies to digitize and index records, thereby broadening the scope of available genealogical data.

Technological Platform and Innovation

FamilySearch distinguishes itself through several proprietary technologies and innovative methodologies:

• Full-Text Search Tool: A recently introduced feature that allows users to perform comprehensive searches across digitized records, enhancing the ease of locating specific information.

• Mobile Applications: The organization offers two mobile apps—FamilySearch Tree and FamilySearch Memories—that enable users to build family trees and preserve family stories on-the-go.

• Granite Mountain Records Vault: A secure, climate-controlled facility housing over 2.4 million rolls of microfilm and 1 million microfiches, ensuring the preservation of valuable genealogical records.

Leadership Team

FamilySearch's leadership comprises experienced professionals dedicated to advancing the organization's mission:

• Stephen Rockwood: Serving as the CEO, Rockwood has been instrumental in guiding FamilySearch's strategic direction and expanding its global reach.

• A. W.: Holds the position of Chief Executive Officer, contributing to the organization's leadership and operational strategies.

• C. O.: Also serves as Chief Executive Officer, playing a pivotal role in overseeing FamilySearch's initiatives and partnerships.

• T. C.: As the Chief Technology Officer and Lead Architect, T. C. leads the technological advancements and infrastructure development at FamilySearch.

Leadership Changes

There have been no recent significant changes or appointments within FamilySearch's leadership team.

Competitor Profile

Market Insights and Dynamics

The genealogy industry has experienced substantial growth, driven by increasing public interest in family history and advancements in digital record-keeping. The market is characterized by a mix of nonprofit and for-profit organizations offering various services, from record access to DNA testing.

Competitor Analysis

FamilySearch's primary competitors include:

• Ancestry.com: A for-profit company offering extensive genealogical records and DNA testing services. Ancestry.com operates a website enabling users to create their own family tree and help them discover, preserve, and share their family history.

• MyHeritage: Provides genealogical services, including family tree building and DNA testing, with a focus on European records. MyHeritage is a company that helps to discover, preserve, and share a person's family history.

• Findmypast: Specializes in UK and Irish records, offering unique collections not found elsewhere. Findmypast is the number one go-to site for records in the UK.

FamilySearch differentiates itself by providing free access to its resources, whereas competitors often operate on subscription-based models.

Strategic Collaborations and Partnerships

FamilySearch has established significant collaborations to enhance its offerings:

• Canadian Council of Archives: A partnership aimed at digitizing and providing access to Canadian historical records.

• Ancestry: Collaborates with Ancestry to expand the availability of genealogical records to a broader audience.

• Toys for Tots: Engages in community initiatives, reflecting a commitment to social responsibility.

Operational Insights

FamilySearch's strategic considerations include:

• Market Position: As a nonprofit, FamilySearch offers free services, distinguishing itself from subscription-based competitors.

• Competitive Advantages: Its extensive global reach, vast record collections, and commitment to innovation provide a strong foundation for continued growth.

Strategic Opportunities and Future Directions

Looking ahead, FamilySearch aims to:

• Expand Digital Collections: Continue digitizing records to increase accessibility.

• Enhance Technological Platforms: Develop user-friendly tools and applications to improve user engagement.

• Strengthen Global Partnerships: Collaborate with international archives and organizations to broaden the scope of available records.

By leveraging its current strengths and focusing on these strategic areas, FamilySearch is well-positioned to achieve its future objectives.

Contact Information

• Website: FamilySearch

• LinkedIn: FamilySearch on LinkedIn

• Headquarters: Salt Lake City, Utah