Market Research Report: Fanatics Inc.



Company Overview



Name and Mission of the Company


Fanatics Inc. is dedicated to "relentlessly enhancing the fan experience" by igniting the passions of global sports fans and maximizing the presence and reach for hundreds of sports partners globally.

Foundation and Founders


- Founded: 2002
- Founders: Michael Rubin

Key People


- Michael Rubin - Chairman & Chief Executive Officer
- Glenn H. Schiffman - Executive Vice President & Chief Financial Officer
- Tucker Kain - Chief Strategy & Growth Officer
- Orlando Ashford - Chief People Officer

Headquarters


- Global Headquarters: New York, NY
- Commerce Headquarters: Jacksonville, FL
- West Coast Innovation Center: San Mateo, CA
- Vertical Brands Headquarters: Tampa, FL
- European Headquarters: Manchester, UK
- Asia Headquarters: Tokyo, Japan

Number of Employees


- Employees: Over 22,000

Revenue


- Revenue: No information is available.

What is the Company Known For


Fanatics is known for building a leading global digital sports platform. They offer products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, enabling fans to buy, collect, and bet.

Products



Fanatics Commerce


- Description: Designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods.
- Key Features:
- Vertically-integrated platform
- Global partnerships with leading sports leagues, teams, and associations

Fanatics Collectibles


- Description: Licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets.
- Key Features:
- Exclusive licensing arrangements with major national professional sports leagues (MLB, NFL, NBA)
- Partnerships with international sports teams and leagues

Fanatics Betting & Gaming


- Description: Online and retail sports betting and online casino real-money wagering platform.
- Key Features:
- Available in 22 states
- Engaging and immersive sports betting experience

Fanatics Collect


- Description: Dynamic marketplace connecting buyers and sellers of trading cards and memorabilia.
- Key Features:
- Secure vaulting facility
- Authentication and grading services

Fanatics Events


- Description: Building the largest network of sports and collector fan events around the world.
- Key Features:
- In-person fan experiences
- Partnership with IMG

Recent Developments



New Products and Features


- Aug 29, 2024: Shohei Ohtani signs global trading card deal with Topps, a division of Fanatics Collectibles.
- Jul 16, 2024: Launch of Fanatics Collect, a collectibles marketplace.
- May 23, 2024: Multi-year partnership with Premier League for exclusive trading cards.

New Partnerships


- Aug 14, 2024: Partnered with Belk to expand licensed sports products.
- Jun 24, 2024: Groundbreaking global merchandise partnership with Juventus.
- Jul 1, 2024: Landmark partnership with New Zealand Rugby.

Other Developments


- Aug 2023: Fanatics Betting and Gaming acquires PointsBet USA.
- Jul 2023: Launch of Fanatics Live, a next-gen live commerce platform.
- Mar 2023: Ten-year deal with NHL to become the league’s authentic outfitter for on-ice player uniforms starting 2024.
- Feb 2023: Establishment of Fanatics Live focusing on live content-based commerce.

These developments underscore Fanatics’ continued growth and innovation within the sports merchandise and digital sports platform industry.