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Faros AI



Faros AI is a prominent leader in the software engineering intelligence sector, offering innovative AI solutions to enhance engineering productivity and visibility. The company was established by former Salesforce executives Vitaly Gordon, Shubha Nabar, and Matthew Tovbin, targeting data visibility challenges in tech development. Faros AI is headquartered in Mountain View, California, with a mission to empower engineering teams by transforming decision-making processes through data-driven insights.

Platform and Solutions



Faros AI features a Business Intelligence (BI) platform specifically designed for software engineering. This platform integrates data from multiple sources, such as ticketing systems, source control, and CI/CD tools, allowing users to generate customized dashboards that provide comprehensive visibility into engineering operations. The AI-native platform is lauded for its extensibility and thoroughness in software engineering analytics.

Key products include:
  • AI-powered dashboards and analytics offering pre-built insights with DORA metrics and industry standards.

  • Custom queries and charts that streamline visualization and understanding of engineering data.

  • Solutions targeting engineering productivity, DORA metrics, developer experience, and AI Copilot functionalities for optimized workflow automation.


Company Vision and Values



Faros AI is committed to transforming organizations into world-class software entities by providing actionable insights and automation tools for software development. It emphasizes rapid iteration, agile methodologies, integrity, respect, and openness, fostering a conducive work environment for innovation and collaboration.

Leadership Team



  • Vitaly Gordon, Co-founder and CEO: Former VP of Engineering at Salesforce and founder of Salesforce Einstein.

  • Shubha Nabar, Co-founder and Chief Scientist: Founding member of Salesforce's Einstein machine learning platform.

  • Matthew Tovbin, Co-founder and CTO: Previously a Software Engineering Architect at Salesforce and co-creator of TransmogrifAI.

  • Other key leaders include Sara Asher (Head of Product), Thomas Gerber (Head of Business Value Engineering), Dan Balter (Head of Business Development and Partnerships), and Simanta Chakraborty (Head of Revenue).


Recent Partnerships and Developments



In 2025, Faros AI announced a vital collaboration with Microsoft aimed at delivering AI-powered engineering efficiency through Microsoft Azure, extending its platform's reach into global markets. This collaboration underscores Faros AI's commitment to revolutionizing engineering processes and affirms its position as a leader in data-driven engineering productivity.

Financials and Growth



Faros AI has garnered a total of $36 million from various funding rounds, reflecting solid investor confidence. The latest funding round in June 2023 raised $20 million, led by Lobby Capital with participation from SignalFire and Salesforce Ventures, among others. This financial support has been crucial in driving Faros AI's continuous development and expansion in the market.

Strategic Collaborations



Strategic partnerships, such as one with Globant, have been established to boost AI-based software development projects, strengthening Faros AI's influence in driving industry efficiencies. These alliances enhance Faros AI’s capability to offer integrated solutions that streamline engineering operations.

Market Position and Competitors



Faros AI is often compared to Jellyfish, LinearB, and Haystack:
  • Jellyfish aligns engineering processes with business goals.

  • LinearB provides BI tools to improve team efficiency and operational alignment.

  • Haystack offers intuitive intranet solutions enhancing employee connectivity and engagement.


Industry Insight



Faros AI is a key resource for software engineering teams aiming to leverage AI for in-depth analysis of their development processes. By interconnecting diverse data points within the engineering landscape, Faros AI delivers unique perspectives that can foster efficiency and innovation in engineering teams.

Strategic use of AI distinguishes the platform, providing actionable insights that facilitate fast, well-informed decision-making by engineering teams.

Strategic Opportunities



For enterprises aiming to refine their engineering operations, Faros AI’s platform offers vital solutions. The integration of comprehensive BI insights streamlines workflow processes, enhancing team productivity. Targeting these efficiency enhancements may attract stakeholders interested in optimizing R&D investments towards predictable and profitable engineering results.
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