Fathom Realty Company Profile

Background

Overview

Fathom Realty, a subsidiary of Fathom Holdings Inc. (Nasdaq: FTHM), is a national, cloud-based real estate brokerage that leverages its proprietary technology platform, intelliAgent, to provide comprehensive services to agents and clients. Founded in 2010 by Josh Harley, the company has rapidly expanded its footprint across the United States, offering a unique agent-centric business model that emphasizes higher net income for agents through a 100% commission, transaction fee compensation structure.

Mission and Vision

Fathom Realty's mission is to empower real estate agents by providing them with innovative tools, comprehensive training, and a supportive environment that fosters professional growth and success. The company's vision is to revolutionize the real estate industry by creating a technology-driven platform that enhances agent productivity and client satisfaction.

Primary Area of Focus

The company focuses on delivering a full suite of real estate services, including residential brokerage, mortgage, title, insurance, and Software as a Service (SaaS) offerings, all integrated through its proprietary cloud-based software, intelliAgent.

Industry Significance

Fathom Realty has established itself as a significant player in the real estate industry, ranking among the top independent brokerages in the United States. Its innovative business model and rapid growth have garnered industry recognition and positioned the company as a formidable competitor in the market.

Key Strategic Focus

Core Objectives

Agent Empowerment: Provide agents with tools and resources that enhance their productivity and income potential.

Technological Integration: Utilize intelliAgent to streamline operations and offer a seamless experience for agents and clients.

Market Expansion: Continue to expand the company's presence across the United States and into new markets.

Specific Areas of Specialization

Agent-Centric Compensation: Offer a 100% commission model with transaction fees, allowing agents to retain a larger portion of their earnings.

Comprehensive Service Offerings: Provide a full range of real estate services, including brokerage, mortgage, title, and insurance, integrated through intelliAgent.

Key Technologies Utilized

intelliAgent: A proprietary cloud-based software platform that simplifies agent transaction management and integrates various real estate services.

Primary Markets Targeted

Fathom Realty operates in 37 states and the District of Columbia, with plans for further expansion into additional markets.

Financials and Funding

Funding History

Fathom Realty became a publicly traded company in 2020, listing on the Nasdaq under the ticker symbol FTHM. As a subsidiary of Fathom Holdings Inc., the company has access to capital through its parent organization, which has supported its rapid expansion and technological development.

Total Funds Raised

Specific details regarding the total funds raised by Fathom Realty are not publicly disclosed.

Recent Funding Rounds

As a publicly traded company, Fathom Realty has access to capital markets for funding. Recent funding activities include the acquisition of My Home Group in November 2024, which added over 2,200 agents and expanded the company's presence in Arizona and Washington.

Notable Investors

As a publicly traded entity, Fathom Realty's investors include institutional and individual shareholders who have purchased shares through public markets.

Intended Utilization of Capital

The capital raised has been utilized for strategic acquisitions, technological development, market expansion, and enhancing agent support services.

Pipeline Development

Key Pipeline Candidates

Fathom Realty's growth strategy includes the integration of acquired companies, such as My Home Group, to expand its agent network and market presence.

Stages of Development

Integration: Incorporating acquired companies into Fathom Realty's operational framework.

Expansion: Extending services into new geographic markets.

Target Conditions

The company targets markets with high growth potential and a demand for innovative real estate services.

Relevant Timelines

The integration of My Home Group is ongoing, with plans to fully incorporate the new agents and services in the coming quarters.

Technological Platform and Innovation

Proprietary Technologies

intelliAgent: A cloud-based software platform that integrates various real estate services, enhancing operational efficiency and agent productivity.

Significant Scientific Methods

Data Analytics: Utilizing data-driven insights to inform strategic decisions and improve service offerings.

AI-Driven Capabilities

Predictive Analytics: Employing AI to forecast market trends and agent performance, enabling proactive business strategies.

Leadership Team

Key Executives

Marco Fregenal: President and CFO of Fathom Holdings Inc., overseeing financial operations and strategic initiatives.

Josh Harley: Founder and CEO of Fathom Realty, leading the company's vision and growth strategies.

Professional Backgrounds

Marco Fregenal: Brings extensive experience in financial management and corporate strategy, having held leadership roles in various organizations.

Josh Harley: With a background in real estate and technology, Josh has been instrumental in developing Fathom Realty's innovative business model.

Key Contributions

Marco Fregenal: Instrumental in securing funding and guiding the company's financial growth.

Josh Harley: Developed the agent-centric compensation model and led the company's expansion efforts.

Competitor Profile

Market Insights and Dynamics

The real estate industry is characterized by a mix of traditional brokerages and emerging technology-driven platforms. Fathom Realty's innovative approach positions it as a competitive force in this evolving landscape.

Competitor Analysis

eXp Realty: A cloud-based brokerage with a large agent network, offering a revenue-sharing model.

Keller Williams: A traditional brokerage with a vast global presence and established brand recognition.

Redfin: A technology-driven platform offering lower commission rates and a focus on digital services.

Strategic Collaborations and Partnerships

Fathom Realty has engaged in strategic partnerships to enhance its service offerings, including the launch of Verus Title Elite in Texas to expand its title services.

Operational Insights

Fathom Realty's low-overhead business model, leveraging its proprietary technology platform, allows it to offer agents a higher net income compared to traditional brokerages, providing a competitive advantage in attracting and retaining talent.

Strategic Opportunities and Future Directions

Strategic Roadmap

Market Expansion: Continue to enter new geographic markets to increase the company's footprint.

Service Diversification: Expand service offerings to include additional real estate-related services, enhancing the value proposition for agents and clients.

Future Business Directions

Fathom Realty aims to solidify its position as a leading technology-driven real estate services platform, focusing on agent empowerment and client satisfaction.

Opportunities for Expansion

The company sees opportunities in underserved markets and plans to leverage its technology platform to offer innovative solutions in these areas.

Positioning for Future Objectives

Fathom Realty's commitment to technological innovation and agent support positions it well to achieve its future growth and market leadership objectives.