Featherie Company Market Research Report

Company Overview

Name, Mission of the Company

Name: Featherie

Mission: Featherie aims to redefine golf apparel for female athletes by providing high-performance, sophisticated clothing designed specifically for women and girls passionate about golf. The company is committed to ensuring that female golfers feel confident on the green and emphasizes sustainability, style, and performance.

Founding Information

Founded by: Kate Korngold, a 14-year-old competitive golfer.

Year Founded: No specific year mentioned, but the brand launch was featured in 2024.

Key People

Founder: Kate Korngold

Headquarters

No information is available.

Number of Employees

No information is available.

Revenue

No information is available.

Brand Recognition

Known For: Featherie is recognized for creating stylish, competition-worthy golf attire particularly for teen girls. The brand is also known for its commitment to sustainable design, utilizing recycled and ethically sourced fabrics.

Products

Product Offerings

Featherie provides a range of golf apparel including tops, outerwear, skorts, and pants. Below are high-level descriptions and key features of some of their products:

Tops

Lexi Polo:

Description: Feminine fitted top with tulip hem, contrast piping, and silver buttons.

Key Features: 85% recycled nylon, 15% Spandex, UPF 50+ protection, priced at $88.

Erin Half Zip Sleeveless Top:

Description: Feminine fit mock neck with high-low cut and contrast shoulder.

Key Features: Auto-lock zipper, 85% recycled nylon, 15% Spandex, UPF 50+, priced at $84.

Taylor Long Sleeve Half Zip:

Description: Refined mock neck with mesh underarm and thumbholes.

Key Features: Sport Interlock and Sport Mesh fabrics, UPF 50+, priced at $98.

Bottoms

Sarah Side Stripe Pant:

Description: Slim fit, mid-waist pant with built-in tee holder.

Key Features: High-stretch, water-resistant nylon blend, UPF 50+, priced at $119.

Carli Skort:

Description: Mid-waist skort with integrated performance knit short.

Key Features: Built-in tee holders, pockets, Power Stretch Twill fabric, UPF 50+, priced at $119.

Outerwear

Whitney 2-in-1 Jacket:

Description: Primaloft-filled jacket with removable sleeves.

Key Features: Lightweight, versatile, made with recycled nylon, UPF 50+, priced at $189.

Key Features Across Products

AZO-Free fabrics ensuring no harmful chemicals.

UPF50 Protection for enhanced sun safety.

Sustainable manufacturing practices using recycled and ethically sourced materials.

Recent Developments

New Products and Features

Kate Korngold launched Featherie at the PGA show in Orlando, Fla., positioning it to fill a gap in the market for junior girls' golf apparel. The debut collection includes functional and stylish options designed for young golfers.

Partnerships

Suppliers: Partners with REPREVE® for recycled performance fibers and uses Bluesign and SMETA standards for clean manufacturing processes.

Certifications: GRS certified (recycled materials) and GOTS certified (organic fibers).

Other Developments

The brand aligns with the growing interest and participation in golf among young women and has tailored its products to cater to the distinct needs of this demographic.

Future expansions are planned, with ideas for new styles, colors, and functional elements in the works.

Initiatives

Featherie is keen on maintaining a low carbon footprint by employing eco-friendly packaging and minimizing waste.

Additional Information

Community Engagement: Featherie encourages young female golfers to join their community, emphasizing empowerment and support through the #flywithfeatherie campaign.

Retail Availability: Products are available online and in select golf clubs and retailers.

Featherie continues to pave the way for a new generation of female golfers by blending performance and style with sustainability, serving an underserved market within the golf apparel industry.