Market Research Report: Feed Trading Pty Ltd



1. Company Overview


1.1 Basic Information


  • Name: Feed Trading Pty Ltd.

  • Mission: No information is available

  • Founded: No information is available

  • Founders: No information is available

  • Headquarters: Level 3, 14 Martin Place, Sydney, New South Wales, AU

  • Number of Employees: 11-50 employees

  • Revenue: No information is available


1.2 Key People


  • Jay Watts: Creative Lead | Product Designer | Art Director | UX/UI Design

  • Suzanne Graham: Chief of Staff

  • Kye Bandrowski: Copywriter - Art Director - Editor

  • Kevin Gatica: Attended The University of Notre Dame Australia


1.3 Core Activities


Feed Trading Pty Ltd is known for its innovative food application called "feed," which allows consumers to order high-quality, home-cooked meals directly from local chefs and food vendors.

Key Features:


  • First-of-its-kind app in the food industry.

  • Focuses on homemade, wholesome food directly delivered to consumers.

  • Supports local communities by connecting customers with home chefs and local businesses.

  • Easy-to-use platform for both customers and partners.


2. Products


2.1 Product Offering


  • Feed App: The primary product offered by the company is the feed app, which serves as a platform for buying and selling homemade food.


2.2 High-Level Description


  • Feed App: The app acts as a marketplace for customers to discover, order, and enjoy home-cooked meals from local chefs.


2.3 Key Features of the Feed App


  • Wide Selection: Offers a wide range of homemade dishes.

  • User-Friendly Interface: Simple and intuitive user experience for easy navigation and order placement.

  • Quality Assurance: Ensures food is freshly cooked and prepared by vetted chefs.

  • Quick Order and Payment: Allows ordering and paying in seconds.

  • Community Building: Supports local chefs by giving them a platform to reach new customers and expand their businesses.

  • Variety of Delivery Options: Multiple delivery options available to suit customer needs.

  • Secure Transactions: Uses secure payment methods to ensure safe transactions for both customers and chefs.


3. Recent Developments


3.1 New Products and Features


  • Recent Developments: No specific recent developments mentioned.

  • New Products Launched: No information is available

  • New Features Added: No specific features mentioned.

  • Partnerships: No information is available


3.2 Customer Testimonials


  • Sonali (Hi Chai): Praised the app for allowing direct delivery of freshly cooked food to customers.

  • Sheree (Coco + Nut): Highlighted how feed helped expand her business by increasing exposure to new customers and brand awareness.

  • Paolo (Gargano Pizza & Focaccia): Appreciated the app's ability to bring their food directly into people’s homes.

  • Crystal (Crysbakesit): Valued the range of delivery options and new customer base provided by feed.


4. Advertising and Marketing


4.1 Slogans and Promotions


  • "Your new favourite food app."

  • "Quality, home-cooked feeds at your fingertips."

  • "Support local with feed. Proudly Aussie owned and operated."

  • "Discover the largest selection of delicious, wholesome food."

  • "The new way to order in. Order quality meals directly from talented feed chefs."

  • "The feed revolution: Our first-of-its-kind app fuels local communities by bringing people together, one homemade meal at a time."


4.2 Social Media and Online Presence



  • Social Media:

  • Instagram

  • Facebook

  • TikTok

  • X (Twitter)


5. Community and Partnerships


5.1 Partner Program


Feed encourages talented local chefs to join their platform and expand their reach, thus supporting local talent and broadening the variety of meals available on the app.

5.2 Testimonials from Partners


  • Testimonials indicate a strong sense of community and mutual benefit between feed and its partners. This relationship helps in business growth and customer satisfaction.


This structured and detailed report encapsulates the essential information provided about Feed Trading Pty Ltd. For any additional details or future inquiries, visiting the company's official website or contacting their customer support is recommended.