Company Research Report: FeedMob
Company Overview
Name: FeedMob
Mission of the Company: To provide radically transparent mobile growth solutions for brands around the world.
When was the Company Founded and by Whom: Founded in January 2016 by Andrew Tan, Sarah Hawley, and Ken Lu.
Key People in the Company:
- Andrew Tan, CEO
- Sarah Hawley, COO
- Ken Lu, CTO
Where is the Company Headquartered:
- New York, USA
- San Francisco, USA
Number of Employees: No information is available.
Revenue of the Company: No information is available.
What is the Company Known For: FeedMob is known for combining expert consulting and data-driven actions to unlock new inventory and diversify media plans, focusing on mobile performance outside traditional search and social channels.
Products
Media Mix Optimization
1. Product: Diversified Media Plan
- High-Level Description: FeedMob has tested and vetted over 500 media sources outside traditional search and social channels.
- Key Features:
- Access to pre-screened vendors.
- Use of a proprietary in-house growth platform.
- Continuous testing of new media sources, with an average of two new partners tested monthly.
Mobile Performance Consulting
2. Product: Mobile Performance Consulting
- High-Level Description: Custom, strategic campaign planning and data-backed growth recommendations.
- Key Features:
- Processes over 60 million post-install events per month.
- Real-time campaign insights based on daily trends.
Campaign Management
3. Product: Comprehensive Campaign Management
- High-Level Description: Full-service team for onboarding, troubleshooting, and managing all partners.
- Key Features:
- Focus on high-level strategy rather than daily quality control.
- Continuous testing of new media to decrease market saturation risk.
Analytics and Technology
4. Product: Proprietary Mobile Analytics and Optimization Platform
- High-Level Description: Evaluates campaigns in real time.
- Key Features:
- Transparent supply with access to vetted top media partners.
- Action plans backed by 10 years of data analysis and growth best practices.
Recent Developments
Recent Developments in the Company:
- FeedMob's COO, Sarah Hawley, participated in the MGS 2019 Mobile Masters Panel.
- FeedMob's CEO, Andrew Tan, featured on panels at Kochava Summit and AGS San Francisco Conference in 2018.
New Products Launched:
- First version of the anti-fraud suite released in April 2017.
New Features Added to Existing Products:
- No specific features mentioned in the available data.
Any New Partnerships:
- FeedMob partnered with Samsung to drive app growth, providing exclusive deals and lower CAC for FeedMob clients.
Additional Information
Culture and Values
- Values: Integrity in business, continuous innovation, growth mindset, and fostering community.
- Community Engagement: FeedMob team is a diverse mix of professionals, including analysts, executives, and creatives, brought together by shared values.
Employee Benefits and Working Environment
- Benefits:
- Catered lunches 3x per week, fully loaded kitchen.
- Unlimited PTO.
- Flexible work-from-home policies.
- Commuter benefits.
- Dog-friendly workplace.
- Growth and leadership path opportunities.
Thought Leadership and Industry Insights
- Resources and Publications:
- Mobile Insights Blog
- Case Studies
- Reports & Trends
- Recent Publications and Thought Leadership:
- "The Mobile Marketer’s Guide to Retargeting" (June 2024)
- "Diversifying Campaigns with Mobile DSPs" (June 2023)
- "Why Mobile Marketers Are Talking About Incrementality (Again)" (September 2023)
Contact Information:
- Interested parties can reach out for complimentary campaign consulting sessions through the FeedMob contact form available on their website.
This report consolidates all available data and insights about FeedMob, focusing on company overview, product offerings, recent developments, culture, and employee benefits.