Feelings Found: Company Profile

Background

Overview

Feelings Found is a Denver-based company specializing in creating therapeutic tools and digital resources aimed at facilitating emotional exploration and mental health support. Founded in 2017, the company focuses on developing accessible and user-friendly products that help individuals identify, understand, and communicate their emotions effectively. Their mission is to normalize conversations about feelings, making emotional literacy accessible to everyone, regardless of their background or familiarity with therapeutic practices.

Mission and Vision

The mission of Feelings Found is to bring conversations about feelings to everyone, not just those familiar with therapy or self-help practices. They aim to create tools that spark meaningful conversations, enabling individuals to connect with themselves and others more authentically. Their vision is to foster emotional clarity and stronger relationships by providing resources that make emotional exploration approachable and effective.

Primary Area of Focus

Feelings Found primarily focuses on developing visual, tangible tools that assist individuals in naming and communicating their emotions. Their product line includes various "wheels" designed to help users identify specific feelings, understand their needs, and connect their emotions to physical sensations or values. These tools are utilized in diverse settings, including homes, classrooms, therapy sessions, workplaces, and community organizations.

Industry Significance

In the mental health and wellness industry, Feelings Found plays a crucial role by addressing the common challenge of emotional expression. Their products bridge the gap between clinical therapeutic language and everyday communication, making emotional exploration more accessible and less intimidating. By normalizing discussions about feelings, they contribute to reducing stigma and promoting mental well-being across various demographics.

Key Strategic Focus

Core Objectives

Normalization of Emotional Conversations: Encouraging open discussions about feelings to reduce stigma and promote mental well-being.

Accessibility: Creating tools that are easy to use and understand, making emotional exploration approachable for everyone.

Diverse Applications: Developing products suitable for various environments, including educational institutions, workplaces, and personal settings.

Specific Areas of Specialization

Feelings Found specializes in designing and producing emotional exploration tools that are both practical and aesthetically appealing. Their products are tailored to meet the needs of different user groups, including children, adults, educators, therapists, and organizations.

Key Technologies Utilized

The company employs a combination of psychological research and user-centered design principles to develop their products. This approach ensures that each tool is grounded in clinical insight while being practical for everyday use.

Primary Markets or Conditions Targeted

Feelings Found targets a broad market, including:

Educational Institutions: Schools and universities aiming to enhance emotional literacy among students.

Therapeutic Settings: Clinics and counseling centers seeking effective tools for clients.

Workplaces: Organizations focusing on employee well-being and communication.

General Public: Individuals interested in personal growth and emotional self-awareness.

Financials and Funding

Funding History

As of the latest available information, Feelings Found has not publicly disclosed specific details regarding their funding history, total funds raised, or recent funding rounds. The company operates as a privately held entity with a small team, indicating a focus on sustainable growth and community engagement.

Intended Utilization of Capital

While specific funding details are not publicly available, it is reasonable to infer that any capital raised would be utilized for:

Product Development: Enhancing existing tools and creating new resources to meet diverse user needs.

Marketing and Outreach: Expanding brand awareness and reaching a broader audience through various channels.

Operational Expansion: Scaling operations to accommodate increased demand and distribution.

Pipeline Development

Feelings Found's product pipeline includes several key tools designed to assist users in emotional exploration:

Feelings Wheel: Helps individuals move from vague emotions to more specific, accurate feelings.

Kids Wheel: Assists children in naming their feelings before they manifest as meltdowns or shutdowns.

Body Sensations Wheel: Connects physical sensations to emotional experiences.

Needs Wheel: Aids in understanding what emotions are asking for and what is needed.

Intuitive Eating Guide: Supports rebuilding trust with food, hunger, fullness, and the body.

Values Deck: Clarifies personal values to make decisions feel aligned.

These tools are available in both English and Spanish, reflecting the company's commitment to inclusivity.

Technological Platform and Innovation

Proprietary Technologies

Feelings Found's proprietary technologies are centered around their unique emotional exploration tools, which are designed to be intuitive and accessible. These tools are grounded in psychological research and are crafted to be user-friendly, making emotional exploration approachable for individuals of all ages.

Significant Scientific Methods

The company employs evidence-based psychological principles in the design of their tools. This includes utilizing frameworks that assist individuals in identifying and articulating their emotions, thereby enhancing emotional literacy and communication.

Leadership Team

Key Executive Profiles

Brogan Rossi, MS, RYT: Co-Founder and President. Brogan holds a Master's degree in Healthcare Administration and has over 10 years of experience in the mental health industry. She is also a registered yoga teacher, integrating her understanding of mental and emotional wellness into her practice.

Rae Thomas, MA, LPC: Co-Founder and President. Rae is a licensed therapist specializing in eating disorders, with over 10 years of experience in mental health awareness. She holds a Master's degree in Counseling Psychology and is dedicated to making mental health support more accessible and innovative.

Kajsa Nikole Whitney: Chief Marketing Officer. Kajsa is a creative strategist and mental health advocate with a background in customer service and marketing. She holds two bachelor's degrees and focuses on fostering authentic connections between brands and their audiences.

Leadership Changes

As of the latest available information, there have been no publicly disclosed significant changes or appointments within Feelings Found's leadership team.

Competitor Profile

Market Insights and Dynamics

The market for emotional exploration and mental health tools is growing, with increasing awareness of the importance of mental well-being and emotional literacy. Consumers are seeking accessible and practical resources to aid in emotional self-awareness and communication.

Competitor Analysis

While specific competitors are not detailed in the available information, companies operating in the mental health and wellness sector, particularly those focusing on emotional literacy and communication tools, would be considered competitors. The competitive landscape includes both established organizations and emerging startups offering similar products and services.

Strategic Collaborations and Partnerships

Feelings Found collaborates with various organizations to enhance the reach and impact of their tools:

Co-Branding and Customization: They offer co-branding and customization services, allowing organizations to tailor tools to their specific needs and audiences.

Bulk Orders and Sponsorships: The company provides bulk order options and sponsorship opportunities, enabling institutions and individuals to distribute tools widely within their communities.

Operational Insights

Feelings Found's operational strategy focuses on creating high-quality, research-backed tools that are both practical and engaging. Their products are designed to be used in various settings, including homes, classrooms, therapy sessions, and workplaces, reflecting a versatile approach to emotional exploration. The company's commitment to inclusivity is evident in their bilingual product offerings and customizable options.

Strategic Opportunities and Future Directions

Feelings Found has opportunities to expand their product line to address a broader range of emotional experiences and to develop digital platforms that complement their physical tools. By leveraging their expertise in emotional literacy and communication, they can continue to innovate and provide valuable resources that support mental well-being across diverse populations.