Fellers Company Profile
Background
Overview
Founded in 1986 by Frank Fellers in Tulsa, Oklahoma, Fellers has grown to become a leading distributor of sign and graphics films, color change vinyl, and wrap supplies across the United States. The company has expanded its product offerings to include automotive window tint, paint protection film, printing and finishing equipment, tools, and film-cutting software. With a national network of warehouses, Fellers is committed to providing fast, reliable delivery and dedicated sales and technical support to its customers.
Mission and Vision
Fellers' mission is to deliver speed, service, and selection to its customers, ensuring they have access to the best brands and products in the industry. The company's vision is to be the trusted leader in the sign and graphics supply industry, continually expanding its offerings to meet the evolving needs of its customers.
Industry Significance
As a prominent distributor in the sign and graphics sector, Fellers plays a crucial role in supplying high-quality materials and equipment to sign shops, auto re-stylers, and other specialty shops. Its extensive product range and commitment to customer service have established it as a key player in the industry.
Key Strategic Focus
Core Objectives
- Expansion of Product Offerings: Continuously broadening the range of products to meet diverse customer needs.
- Enhancement of Customer Service: Providing exceptional support through dedicated sales and technical teams.
- Operational Efficiency: Ensuring fast and reliable delivery through a nationwide network of warehouses.
Areas of Specialization
- Vinyl Wrap Films: Supplying a variety of vinyl films for vehicle wraps and signage.
- Automotive Window Tint: Offering window tinting solutions for automotive applications.
- Paint Protection Film: Providing films designed to protect vehicle surfaces from damage.
- Printing and Finishing Equipment: Supplying equipment essential for printing and finishing processes.
- Film-Cutting Software: Offering software solutions for precise film cutting.
Key Technologies Utilized
- Advanced Logistics Systems: Implementing sophisticated systems to manage inventory and ensure timely deliveries.
- E-commerce Platforms: Utilizing online platforms to facilitate easy ordering and customer engagement.
Primary Markets Targeted
- Sign and Graphics Industry: Serving sign shops and graphic designers with a comprehensive range of materials.
- Automotive Customization: Catering to auto re-stylers and vehicle customization professionals.
- Printing and Finishing Services: Supplying materials and equipment to businesses involved in printing and finishing.
Financials and Funding
Funding History
Fellers was acquired by American Pacific Group, a private equity firm, on December 2, 2021.
Total Funds Raised
Specific details regarding the total funds raised by Fellers are not publicly disclosed.
Notable Investors
- American Pacific Group: The private equity firm that acquired Fellers in 2021.
Utilization of Capital
The capital from the acquisition has been utilized to enhance operational capabilities, expand product offerings, and improve customer service.
Pipeline Development
Key Pipeline Candidates
Fellers continues to expand its product offerings, including:
- CheetahPCC™ Chrome Delete: A protective color change technology for vehicle chrome transformation.
- CheetahALF™ Automotive Light Film: A 7.5 Mil TPU film with a 7-year durability rating and a sleek smoked finish.
Stages of Development
These products are in the market and available for customers.
Target Conditions
- CheetahPCC™ Chrome Delete: Designed for vehicle chrome parts.
- CheetahALF™ Automotive Light Film: Intended for automotive light applications.
Anticipated Milestones
Fellers continues to monitor market reception and customer feedback to inform future product developments.
Technological Platform and Innovation
Proprietary Technologies
- CheetahPCC™ Chrome Delete: A proprietary film technology for vehicle chrome transformation.
- CheetahALF™ Automotive Light Film: A proprietary film designed for automotive lighting applications.
Significant Scientific Methods
- Protective Color Change Technology: Utilized in CheetahPCC™ for durable chrome transformations.
- TPU Film Technology: Employed in CheetahALF™ for enhanced durability and finish.
Leadership Team
Key Executives
- Bruce Brown: Chief Information Officer
- Frank Fellers: Founder
- Scott Turner: Vice President of Operations
- Karl Engel: Vice President of Sales
- Doug Smith: Vice President
- Haley Wright: Vice President of Human Resources
- Ali Isham: Vice President of Marketing
- Joe Willis: Director of IT
- Keith Rhodes: Director of Supply Chain Management
- Gavain McDonald: Director of Supply Chain
- Matt Beckwith: Director of Customer Service
- Josh Robertson: Product Director
Professional Backgrounds and Contributions
- Bruce Brown: Oversees information technology strategies to support business operations.
