Fello Market Research Report
Company Overview
Name
Fello
Mission of the Company
"We are here to make finance fun, rewarding & exciting through gaming."
Founded
Founded by Manish Maryada and Shourya Lala. The company began its groundwork in October 2020 during the peak pandemic period and was officially started in January 2021.
Key People
- Manish Maryada - Founder & CEO
- Vamshi Krishna - Head of Engineering
- Snigdha Sunil - Head of Marketing
- Ajay Prasad - Customer Relations
- Shreya Chamaria - Customer Relations
- Chaitanya Chekuri - Founder's Office
- Prakash Kumar P - Accounts
- Suraj Govind - Engineering
- Dhruv Garg - Engineering
- Prabhat Kumar - Engineering
- Dhruvin Vainsh - Engineering
- Hirdesh Garg - Engineering
- Nishtha Saraswat - Engineering
- Akshay Sankar K - Engineering
- Bhargav Prasad - Business Operations
- Abhishek Singh - Marketing
- Akash - Marketing
- Yogesh - Product
- Hrishikesh - Product
- Anjali Biju - Design
- Avinash Gupta - Design
- Tarun - Content
Headquarters
Fello is headquartered in Bangalore, India.
Number of Employees
No information is available.
Revenue
No information is available.
Known For
Fello is known for combining finance with gaming, providing a unique platform where users can save, invest, and play games simultaneously to gain returns.
Products
Product Offerings
1. Fello Flo
- Type: Investment Savings
- High-Level Description: An investment savings product promising 12% returns.
- Key Features:
- 12% Returns
2. Digital Gold
- Type: Savings
- High-Level Description: A savings product backed by 24 karat 99.9% purity gold.
- Key Features:
- 24K Gold
- 99.9% BIS Hallmark
- Live Gold Rate
- Low risk
- Withdraw anytime
- No KYC
3. FELLO P2P ASSET
- Type: P2P Lending
- High-Level Description: A P2P lending asset regulated by RBI with consistent returns.
- Key Features:
- Up to 12% Returns
- KYC Required
- Consistent returns
- RBI Certified
How Fello Works
1. Save in Secured Assets
- Savings grow by 15.5% p.a. through Digital Gold and Fello Flo. For every ₹500 saved, users get one ticket.
2. Get Tickets
- Users participate in weekly draws with tickets and can invite friends to play along.
3. Get Rewards
- The more tickets, the more rewards. Savings earn 15.5% returns whether users win weekly rewards or not.
Recent Developments
Recent Developments in the Company
Fello's journey started with customer interviews with 1000 Gen Z and millennial working individuals from Tier-1 and Tier-2 cities to understand their inclination towards healthy financing options.
New Products Launched
- No new products launched recently.
New Features Added to Existing Products
- No new features added to existing products.
New Partnerships
- Fello shares its journey with investors such as:
- Bala Parthasarathy, CEO of MoneyTap
- Ashneer Grover, Serial Entrepreneur
- Charlie Songhurst, Investor and Ex-Microsoft personnel
- Kunal Shah, Founder of CRED
- Lalit Keshre, Co-founder of Groww
- Dafeng Guo, Co-founder of SXL.cn/Strikingly.com
Conclusion
Fello successfully integrates gaming with finance to attract a younger audience. With significant backers and a unique selling proposition, Fello has established itself as a prominent player in the fintech industry aimed at Millennials and Gen Z.
