Company Research Report: Fig Industries
Company Overview
- Name: Fig Industries
- Mission: To create meaningful and strategic brand development that elevates ideas, changes perceptions, and transforms businesses. Fig Industries aim to connect the world through the power of creative ideas.
- Founded: Year 2000
- Founder:
- Deborah Brandt: Founder & CEO with more than 25 years in the design industry, previously associated with brands like Ralph Lauren, Givenchy, and Christian Dior.
- Key People:
- Deborah Brandt - Founder & CEO
- Lisa Farina-Lopez - Operations Manager
- Merritt Gohn - Studio Administrator
- Jason James - Creative Director
- Kaylee Masullo - Designer
- Meredith Michel - Digital Content & Events Coordinator
- Jaimie Russo - Account Manager
- Heather Stoltzfus - Senior Designer
- Will Teodori - Senior Designer
- Cara Walker - Managing Editor
- Matt Brandt - Finance & Accounting Manager
- Bill Forrey - Kit Distribution Manager
- Kylie Stoltzfus - Fig Creative Partner | Freelance Writer
- Matthew Tennison - Fig Creative Partner | Photographer
- Joseph Terranova - Fig Creative Partner | Videographer
- Headquartered: 103 South Duke Street, Lancaster, PA 17602
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: Fig Industries is recognized for its innovative brand development and its role as a Certified B Corporation focused on social and environmental accountability.
Products and Services
Services Offered
- Strategic Communications:
- Annual Communication Planning
- Internal Communications
- Media Relations
- Brand Development:
- Brand Naming
- Messaging and Statement Development
- Visual and Logo Development
- Brand Architecture
- Marketing Strategy & Design:
- Integrated Marketing Campaign Planning
- Content Marketing and Copywriting
- Publication Design
- Collateral Design
- Web Design
- Digital Design
- Creative Collaborations:
- Film/Video/Audio Production
- Consumer Research
- Large-Scale Event Design and Management
- Website Development
- Printing and Signage Production
Key Features
- Emphasis on sustainable and creative brand development.
- Distinctive branding narratives catered to client-specific needs and market trends.
- Collaborative process established through a comprehensive four-step method: Discover, Concept, Create, Refine.
Recent Developments
Recent Projects & Partnerships
- Kitchen Kettle Village: Engagement in branding and marketing, including the design of a 70th Anniversary logo and marketing campaign.
- Fig Magazine: Launched a new website to enhance community engagement, increasing page views and newsletter subscriptions.
- Willow Valley Communities Charitable Foundation: Created a storytelling campaign and "This is Personal" branding for a Memory Center capital campaign.
- The Baker Project: Partnered with PaCEO to launch a brand focused on employee ownership resources, including naming, messaging, and visual development.
- Natural Investments: Developed a brand style guide and redesigned annual and quarterly publications to improve engagement and aesthetic cohesion.
Recognition
- Fig Industries has been acknowledged as a Certified B Corporation, committed to social and environmental excellence and accountability.
Conclusion
Fig Industries showcases a strong commitment to redesigning traditional business success through creative excellence, community engagement, and strategic market insight. Concurrently, Fig Industries emphasizes sustainable practices and community contributions through its status as a Certified B Corporation.
