Company Research Report: Fiit

Company Overview

• Name: Fiit

• Mission: Fiit was founded to create the world's best fitness classes accessible to everyone, aiming to support both experienced athletes and beginners in their fitness journey.

• Founding: Fiit was founded in 2017 by three friends with the vision to make fitness universally accessible.

• Key People: No information is available.

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Fiit is renowned for being the UK’s #1 rated hybrid fitness platform, which offers a diverse range of workout options both at home and on the go.

Products

Product Offerings

Fiit offers a broad spectrum of fitness classes and workout plans designed to cater to a variety of fitness needs and preferences:

1. Workouts and Classes

• High-level Description: Fiit provides a multitude of workouts ranging from short 10-minute sessions to in-depth 60-minute workouts. Classes span multiple disciplines, including strength, cardio, and rebalance studios. The platform caters to various fitness levels and goals from across 175+ markets globally.

• Key Features:

• Over 2,000 workouts are available.

• Classes include bodyweight, pilates, yoga, dumbbell, kettlebell workouts, HIIT, treadmill, bike, rowing, airbike, functional fitness, barre, mobility, and more.

• 40+ training plans expertly devised for different fitness levels.

• Integration with over 30 fitness trackers for metrics like heart rate, calories, and more.

• Availability on multiple platforms including mobile, tablet, desktop, and specific TV apps.

2. Membership Options

• Unlimited Membership: Provides unlimited access to all classes, training plans, group sessions, and various exclusive features.

• Free Membership: Offers immediate access to group classes, enabling users to stay active without subscription fees.

Recent Developments

• Recent Developments:

• Fiit has expanded its presence to 175+ markets and achieved over 20+ million workouts completed since its inception.

• New Products or Features:

• Introduction of new courses and training modalities, including Olympic athlete-led sessions and elite trainer collaborations.

• Expansion of integration options with fitness trackers, including Apple Watch and WHOOP.

• Partnerships:

• Fiit has developed its app compatibility with various devices and platforms including iOS, Android, Sky, Samsung TVs, and many more.

Conclusion

Fiit continues to evolve its offerings and grow its global fitness community by incorporating feedback and technological advancements. With an inclusive approach to its workout options and user-friendly connectivity features, Fiit stands out in the competitive fitness app market as a highly rated and versatile platform dedicated to making fitness accessible to everyone.