FilmTrack Company Profile

Background

Overview

Founded in 1996, FilmTrack has established itself as a leading provider of cloud-based rights management solutions tailored for the entertainment industry. The company's mission is to simplify the complexities associated with managing and licensing intellectual property (IP), offering a comprehensive platform that integrates contracts, rights, financials, royalties, and participations. By streamlining these processes, FilmTrack empowers media and entertainment companies to efficiently oversee their IP portfolios, ensuring optimal monetization and compliance.

Key Strategic Focus

Core Objectives and Specialization

FilmTrack's strategic focus centers on delivering end-to-end Software-as-a-Service (SaaS) solutions that address the multifaceted needs of IP management within the entertainment sector. The company's platform is designed to provide real-time insights into contracts, availabilities, financials, and royalties, enabling clients to make informed decisions and capitalize on revenue opportunities.

Key Technologies Utilized

The platform's modular design allows for seamless integration of various functionalities, including:

• Contracts and Availabilities Manager: Automates and centralizes contract data, offering immediate oversight into content availability and licensing opportunities.

• Financials Manager: Provides robust tools for managing complex financial calculations, such as circular deductions, financial waterfalls, and royalty distributions.

• Brand Licensing Manager: Facilitates the automation and optimization of brand licensing programs, enhancing revenue streams and operational efficiency.

Primary Markets Targeted

FilmTrack primarily serves the media and entertainment industry, catering to a diverse clientele that includes film studios, television networks, and digital content distributors. The company's solutions are designed to meet the needs of organizations ranging from independent production houses to major entertainment conglomerates.

Financials and Funding

Funding History

Over the years, FilmTrack has secured significant investments to fuel its growth and technological advancements:

• August 2013: Raised $20 million in equity investment from Insight Venture Partners to support rapid expansion and enhance its global client base.

• August 2017: Secured a $10 million growth round, with half of the funding from Wellington Financial LP and the other half from Silicon Valley Bank, aimed at expanding into new international markets and improving technology.

Acquisition by Rightsline

In May 2024, Rightsline, a global leader in rights and royalties management solutions, announced the acquisition of FilmTrack from City National Bank. This strategic move is expected to enhance Rightsline's leadership position in the global rights and royalties management landscape.

Technological Platform and Innovation

Proprietary Technologies

FilmTrack's platform is distinguished by its modular architecture, allowing clients to customize their IP management solutions according to specific needs. This design ensures seamless integration of various modules, including contracts, availabilities, financials, and brand licensing, within a unified system.

Significant Scientific Methods

The platform employs advanced algorithms and data analytics to automate complex financial calculations and rights management processes. This includes handling intricate royalty distributions, financial waterfalls, and circular deductions, thereby reducing manual errors and enhancing operational efficiency.

Leadership Team

Key Executives

• Jason Kassin: Co-Founder and Chief Executive Officer. With a background in computer engineering and film, Jason oversees FilmTrack's strategic direction and operations. He has been instrumental in developing the company's rights management solutions and expanding its global footprint.

• Stephen Kassin: Co-Founder and President. Stephen brings extensive experience in software development and business operations, contributing to FilmTrack's growth and technological advancements.

• Michael McGuire: Chief Operating Officer. Appointed in May 2021, Michael has played a pivotal role in scaling operations and enhancing client services.

• Thomas Coleman: Chief Technology Officer. Thomas leads the technological development and innovation strategies, ensuring the platform's robustness and scalability.

Leadership Changes

In May 2021, Michael McGuire, previously the Chief Revenue Officer, was appointed as the Chief Operating Officer. This transition aimed to leverage his expertise in scaling operations and driving strategic growth initiatives.

Competitor Profile

Market Insights and Dynamics

The rights and royalties management sector is experiencing significant growth, driven by the increasing complexity of content distribution across multiple platforms and regions. The demand for comprehensive IP management solutions is escalating as media companies seek to optimize revenue streams and ensure compliance with licensing agreements.

Competitor Analysis

FilmTrack operates in a competitive landscape alongside several key players:

• Vistex: Provides revenue management software solutions, focusing on pricing, incentives, and rights management across various industries.

• MOLTEN: Develops cloud infrastructure platforms for digital media operations, offering tools for content management and distribution.

• Whip Media: Offers cloud solutions for entertainment companies to acquire, distribute, and monetize content, emphasizing data-driven decision-making.

• Rightsline: Specializes in rights management for media companies, providing tools for tracking and monetizing IP assets.

• RSG Media: Delivers media technology solutions for rights, audiences, and advertising management, catering to broadcasters and content owners.

These competitors offer various solutions in the rights management domain, each with unique features and market approaches.

Strategic Collaborations and Partnerships

FilmTrack has engaged in strategic collaborations to enhance its service offerings:

• h264: In November 2023, FilmTrack partnered with h264, a distribution and international sales studio, to manage their contracts, availabilities, and financial operations. This collaboration aims to