Fingerpaint Company Market Research Report

Company Overview

• Name: Fingerpaint

• Mission: To deliver healthcare solutions fueled by the power of human and scientific insights, redefining what it means to inspire action and transform behavior.

• Founded: No information is available.

• Founders: No information is available.

• Key People:

• Ed Mitzen - Founder & CEO

• Bill McEllen - Global President

• Brannon Cashion - President, Specialty Services

• Kevin Kish - Chief Financial Officer

• Jeralyn Mastroianni - Chief People Officer

• Jenny McKenna - Chief of Staff

• Leo Tarkovsky - Chief Commercial Officer

• Mark Willmann - President, Marketing Services

• Steve Millerman - General Manager, Fingerpaint Multicultural

• Other notable team members include Beth Beck, Tracy Blackwell, Paul Hagopian, Sheyda Karvar, Craig Mattes, Nick Megjugorac, PhD, Bryan O’Malley, Michelle Petroff, and Scott Watson.

• Headquarters: 18 Division St, Suite 212, Saratoga Springs, NY 12866

• Number of Employees: 800+ employees globally

• Revenue: No information is available.

• Known For: Fingerpaint is recognized for its innovative, people-first culture and its expertise in healthcare marketing solutions across brand strategy, multicultural marketing, data analytics, and more.

Products

Fingerpaint offers a variety of products and services within healthcare marketing:

• Creative Solutions:

• Branding and concepting, conference booth experiences, video and campaign production, and training materials.

• Key Features: Focus on creativity fueled by scientific insights and data-driven strategies.

• Digital Customer Activation:

• Comprehensive omnichannel ecosystems, CRM, and content strategy development.

• Key Features: Emphasis on modular execution, digital asset development, and data analytics.

• Strategy:

• Brand positioning, scientific communication, and competitive landscape analysis.

• Key Features: Customer insight, value proposition development.

• Media Strategy:

• Digital and traditional media activation, paid search, social media, and influencer partnerships.

• Key Features: KPI-based tagging and content syndication.

• Data & Analytics:

• AI/ML-driven models, patient modeling, and omnichannel optimization.

• Key Features: Comprehensive analytics services that guide informed decision-making.

• Science:

• Early commercialization support, medical education, and strategic surveillance.

• Key Features: Performance-driven approach backed by in-depth scientific understanding.

• Pharmacultural® Marketing:

• Multicultural marketing solutions for pharmaceuticals.

• Key Features: Unique blend of multicultural insight and pharmacological knowledge.

Recent Developments

• New Program Supports Employee Mental Health: Fingerpaint launched the "Reset and Reconnect Program" for its employees, including sessions on well-being led by professionals.

• Branding Evolution: Focus on enhancing pharma corporate recognition, as discussed by Beth Beck, General Manager of the Saratoga Springs Office.

• Acquisition of Emcay: In 2022, Fingerpaint acquired Emcay to strengthen its multicultural capabilities within the pharmaceutical market. Steve Millerman leads the Fingerpaint Multicultural division.

• Awards and Recognition: Steve Millerman received the Agency Vanguard Award, honoring his contributions to healthcare marketing innovation.

• Strategic Expansions:

• Fingerpaint Group acquired The MYND Group and PharmaHEALTHLabs to expand its market access capabilities and grow its presence in oncology and biologics.

• Thought Leadership: Rommel Fernandez, Chief Analytics Officer, shared insights on data usage in healthcare marketing, emphasizing the importance of early and effective data application.

This report reflects the current state and strategic direction of Fingerpaint, with a commitment to evolving healthcare marketing through innovation and a strong emphasis on people and culture.