Finlay & Co. is a British eyewear brand specializing in handcrafted sunglasses and prescription spectacles. Founded in 2012 by David Lochhead, Dane Butler, Thomas Stannard, and Samuel Johnston, the company is headquartered in London, United Kingdom. Finlay & Co. is dedicated to creating premium frames that celebrate the individuality of their wearers. The company's products are designed in-house at their Soho studio and are handmade in the Italian Alps using the finest Mazzucchelli acetate, known for its durability and hypoallergenic properties. Their sunglasses are fitted with industry-renowned Zeiss lenses. Finlay & Co. operates stores in London's Soho and Notting Hill neighborhoods, showcasing their full collection of sunglasses, spectacles, and accessories. Notable wearers of their products include Meghan Markle, Liam Gallagher, and Gigi Hadid.
Key Strategic Focus
Finlay & Co. focuses on delivering high-quality, handcrafted eyewear that combines traditional craftsmanship with contemporary design. Their strategic objectives include expanding their product range, enhancing brand visibility, and increasing market share within the premium eyewear segment. The company targets fashion-conscious consumers seeking unique and durable eyewear options.
Financials and Funding
As of July 2025, Finlay & Co. reported annual revenues of approximately $3.8 million. The company has undergone several funding rounds, including a later-stage venture capital investment and an equity crowdfunding campaign in December 2019. Notable investors include GOOSE Capital, QVentures, and Broadshade Investments.
Technological Platform and Innovation
Finlay & Co. leverages a robust technological infrastructure to support its operations and enhance customer experience. The company's tech stack includes:
- AWIN: Affiliate advertising networks.
- Hotjar: Analytics.
- Heap: Analytics.
- Magento: E-commerce platform.
- Preact: JavaScript libraries.
- Slick: JavaScript libraries.
- Modernizr: JavaScript libraries.
- Amazon Web Services: Platform as a service.
This technological foundation enables Finlay & Co. to maintain efficient operations and provide a seamless online shopping experience for customers.
Leadership Team
The leadership team at Finlay & Co. comprises:
- David Lochhead: Co-Founder.
- Dane Butler: Creative Director & Co-Founder.
- Samuel Johnston: Co-Founder and Non-Executive Director.
Their combined expertise in design, marketing, and business development has been instrumental in establishing Finlay & Co. as a reputable brand in the eyewear industry.
Competitor Profile
Finlay & Co. operates in the competitive premium eyewear market, contending with several notable brands:
- INDOCHINO: Revenue between $100M and $1B.
- The Black Tux: Revenue between $50M and $100M.
- Lanieri: Revenue data not specified.
- Knot Standard: Revenue between $10M and $50M.
- Black Lapel: Revenue between $100M and $1B.
- Charles Tyrwhitt: Revenue between $100M and $1B.
- Enzo Custom: Revenue around $10M.
- J.Hilburn: Revenue between $10M and $50M.
- Suitsupply: Revenue between $100M and $1B.
- Trumaker: Revenue between $10M and $50M.
- Combatant Gentlemen: Revenue data not specified.
- Brooks Brothers: Revenue around $1B.
- Proper Cloth: Revenue around $10M.
- T.M.Lewin: Revenue around $10M.
These competitors offer a range of products in the fashion and accessories sector, presenting challenges and opportunities for Finlay & Co. to differentiate itself through quality craftsmanship and unique designs.
Strategic Collaborations and Partnerships
Finlay & Co. has engaged in strategic collaborations to enhance its market presence. Notably, the brand gained significant attention when Meghan Markle wore their "Percy" model sunglasses during her first public appearance with Prince Harry, leading to a surge in sales and increased brand visibility.
Operational Insights
Finlay & Co. distinguishes itself through a commitment to quality and sustainability. By utilizing premium materials like Mazzucchelli acetate and partnering with skilled Italian artisans, the company ensures the durability and uniqueness of its products. This dedication to craftsmanship serves as a competitive advantage in the premium eyewear market.
Strategic Opportunities and Future Directions
Looking ahead, Finlay & Co. aims to expand its product offerings and explore new markets. The company is focused on leveraging its brand reputation and technological capabilities to enhance customer engagement and drive growth in the competitive eyewear industry.
Contact Information
- Website: finlayandco.com
- Headquarters: London, United Kingdom
- Social Media: LinkedIn
