Finvero Company Profile

Background

Overview

Finvero is a financial technology company headquartered in Mexico City, Mexico, specializing in credit management solutions. Established in 2021, Finvero operates as a multi-lender platform that connects financial institutions, fintech companies, merchants, and consumers, aiming to enhance financial inclusion across Latin America. The company offers a comprehensive suite of services, including a credit marketplace, dynamic loan origination, and debt collection solutions, all powered by advanced technologies such as artificial intelligence (AI) and alternative data analytics.

Mission and Vision

Finvero's mission is to revolutionize the credit experience by providing accessible and efficient financial solutions to underserved populations in Latin America. The company envisions a future where individuals and businesses, regardless of their financial history, can access credit seamlessly, thereby fostering economic growth and financial empowerment.

Primary Area of Focus

The company's primary focus is on facilitating credit access for underserved shoppers and businesses in Latin America, particularly in Mexico. By integrating financial services directly into consumer products, Finvero aims to offer enhanced user experiences and personalized credit conditions, thereby building trust and loyalty among its users.

Industry Significance

Finvero holds a significant position in the Latin American fintech landscape by addressing the challenges of financial inclusion. Its innovative approach to credit management and its commitment to leveraging technology for financial empowerment have set it apart as a key player in the region's financial technology sector.

Key Strategic Focus

Core Objectives

Financial Inclusion: Expand access to credit for underserved populations in Latin America, enabling economic participation and growth.

Technological Innovation: Utilize advanced technologies, including AI and alternative data, to enhance credit assessment, risk evaluation, and fraud detection processes.

Market Expansion: Grow the user base and merchant partnerships across Mexico and other Latin American countries, establishing a robust credit marketplace.

Specific Areas of Specialization

Credit Marketplace: Provide a platform that connects lenders, merchants, and consumers, facilitating seamless credit transactions.

Dynamic Loan Origination: Offer real-time credit eligibility assessments, enabling quick and efficient loan approvals.

Debt Collection Solutions: Implement strategies to optimize debt recovery, reduce delinquency rates, and improve portfolio management.

Key Technologies Utilized

Artificial Intelligence (AI): Employ AI models, including Llama, OpenAI, and Azure AI, to analyze consumer behavior and assess creditworthiness.

Alternative Data Analytics: Integrate over 80 alternative and traditional data sources to enhance approval rates and manage delinquency.

Cloud Computing: Leverage Microsoft Azure for scalable infrastructure and efficient data management.

Primary Markets Targeted

Retail Consumers: Provide accessible credit options to individuals, including those without traditional banking relationships.

Small and Medium-sized Enterprises (SMEs): Offer financing solutions to support business growth and operational needs.

Financials and Funding

Funding History

As of November 2025, Finvero has raised a total of $3.8 million in funding over five rounds. The most recent funding round occurred on April 26, 2024, securing $3.8 million.

Notable Investors

Arrebol Capital: A venture capital firm focused on empowering Latin American talent disrupting industries with technology.

FJ Labs: A global venture capital firm investing in early-stage technology companies.

COREangels: An angel investment network supporting innovative startups.

Climate Partners: An investment firm focusing on sustainable and climate-positive ventures.

Intended Utilization of Capital

The raised capital is intended to support Finvero's expansion efforts, enhance technological infrastructure, and further develop its credit marketplace platform to serve a broader customer base across Latin America.

Pipeline Development

Key Pipeline Candidates

Finvero's pipeline includes the continuous development of its credit marketplace platform, dynamic loan origination systems, and debt collection solutions, all aimed at improving financial inclusion and credit accessibility in Latin America.

Stages of Development

Credit Marketplace Platform: Operational, connecting lenders, merchants, and consumers for seamless credit transactions.

Dynamic Loan Origination Systems: Implemented, providing real-time credit eligibility assessments and approvals.

Debt Collection Solutions: In development, focusing on optimizing debt recovery and portfolio management.

Target Conditions

The platform targets underserved consumers and SMEs in Latin America, particularly in Mexico, aiming to provide accessible and efficient credit solutions.

Anticipated Milestones

Finvero anticipates expanding its user base to over 3 million individuals applying for loans through its platform in 2023, indicating significant growth and adoption of its services.

Technological Platform and Innovation

Proprietary Technologies

Alternative Risk Score: An AI-driven model that enhances credit risk assessment by integrating diverse data sources.

Dynamic Loan Origination Platform: A system that streamlines the loan application and approval process, reducing processing times and improving user experience.

Significant Scientific Methods

Generative AI: Utilized to provide clear and precise explanations of advanced analytical models, enhancing transparency and trust.

Data Integration: Combines over 80 alternative and traditional data sources to improve approval rates and manage delinquency.

Leadership Team

Mario Hernández – CEO

With over 22 years of experience in scaling SaaS platforms in e-commerce, payments, and banking, Mario Hernández co-founded Finvero in 2021. Prior to Finvero, he was the CEO and owner of Planet Media, a SaaS company with over 800 employees and revenues exceeding $50 million. He holds an Executive Program in Innovation & Corporate Entrepreneurship from Babson College and ESADE.

Erika Quezada – CSO/COO

Erika Quezada brings extensive experience in new business models, having served as CSO/COO at companies such as EOS, PlanetMedia, and IBM. She co-founded Finvero in 2021 and has been instrumental in its strategic direction and operations.

Yuri Miroshnichenko – Managing Director

Yuri Miroshnichenko specializes in designing financial solutions for companies to scale and achieve business growth. Before co-founding Finvero, he held positions at VTB Capital and Barclays Capital. He earned an MBA from The University of Chicago - Booth School of Business.

Market and Competitor Analysis

Market Insights and Dynamics

The Latin American fintech market has experienced significant growth, with the number of fintech companies doubling in three years and the market value reaching $2.1 billion since 2016. This expansion is driven by increased digital adoption and the need for financial inclusion.

Competitor Analysis

Plata: A Mexican fintech company that achieved unicorn status with a valuation of $1.5 billion after a $160 million funding round.

ClearSale: Offers fraud protection and risk management services across multiple industries, including e-commerce and financial services.

Strategic Collaborations and Partnerships

Finvero has established strategic alliances to enhance its offerings:

Microsoft: Utilizes Microsoft Azure for scalable infrastructure and has been recognized as a winner in the Microsoft IA LATAM 2023 competition.

Mastercard: Partnered to provide financing, mentorship, and personalized advisory services to micro and small enterprises, particularly women entrepreneurs in Mexico.

Operational Insights

Finvero's focus on technological innovation and strategic partnerships positions it competitively in the Latin American fintech landscape. Its commitment to financial inclusion and efficient credit solutions differentiates it from competitors.