Company Research Report: Firework

Company Overview

Name, Mission of the Company

Name: Firework

Mission: Bring video commerce to the world. We’re on a mission to revolutionize commerce for people and brands through the power of human connection.

Founding Information

Founded: 2017

Founders: Vincent Yang and Jerry Luk

Key People in the Company

Co-Founder & CEO: Vincent Yang

Co-Founder & President: Jerry Luk

Chief Technology Officer: Rick Zhuang

Global Head Of Operations: Yifan Wang

Chief Commercial Officer: Anand Vidyanand

Chief People Officer: Deborah Vue

SVP, Head of Sales: William Cladek

Chief Growth Officer: Eva Wang

SVP, Head of Marketing: Can Ozdoruk

Headquarters

Location: 2 West 5th Ave., Suite 400, San Mateo, CA 94402

Number of Employees

Employees: Over 300 globally

Revenue Information

No information available.

Known For:

Firework is known for being the world’s largest video commerce solution for brands, retailers, and publishers. They bring interaction and community engagement to a brand’s digital storefront through livestream and shoppable video.

Products

Overview of Product Offerings

1. Interactive Video

High-Level Description: Supercharge your website by taking your video content and making it shoppable and interactive.

Key Features:

Integrated polls, coupons, quizzes, questions

Highlighting specific products throughout videos

Personalized customer journeys

2. Digital Showroom

High-Level Description: Bring your in-store experience online 24/7. Host digital storefronts or showrooms showcasing products and merchandise.

Key Features:

Pre-recorded and hosted in real-time

Host from anywhere through a host tablet

Interactive features like barcode scanning and gating showrooms

AI-driven chat for real-time conversations

3. One-to-One Virtual Shopping

High-Level Description: Facilitate face-to-face connections with customers. Online interaction between store associates and customers in real-time.

Key Features:

Proactive video calling

Audio-only for online shoppers

Co-browsing, virtual styling appointments

4. AVA: AI Digital Human

High-Level Description: Create AI-powered brand experts to engage with customers like human sales associates.

Key Features:

Real-time customer interactions

Personalized recommendations

Ability to show videos, answer questions, and provide recommendations

Recent Developments

Recent Developments in the Company

Firework has completed the SOC 2 Type 2 Audit certification and announced strategic partnerships with various global technology companies, including Snowflake and Walmart Connect.

New Products Launched

AVA (AI Digital Human): Launched as an AI-powered virtual shopping assistant to give a face to e-commerce.

New Features Added to Existing Products

No specific information is available about recent updates on features.

New Partnerships

Firework has partnered with several strategic entities, including BigCommerce, IBM, Amazon Web Services, Snowflake, and PayPal. They also recently partnered with Walmart Connect to test livestream shopping.

For comprehensive information and future developments, revisit Firework's resources including their blog, playbooks, and upcoming events.