Firmable Company Profile

Background

Firmable is an Australian technology start-up founded in 2023, specializing in providing a comprehensive B2B database platform tailored for the Australian market. The company's mission is to empower businesses to make smarter decisions and achieve accelerated growth by offering in-depth information about leads, customers, and candidates. Firmable's platform grants access to contact data for over 10 million Australian decision-makers, including emails and mobile numbers, enabling sales and marketing teams to enhance engagement and recruiters to identify top talent.

Key Strategic Focus

Firmable's strategic focus centers on delivering accurate and localized B2B data to Australian businesses. The platform offers:

Sales Intelligence: Facilitating efficient prospecting and lead qualification.

Marketing Support: Enabling B2B lead generation and ideal customer profiling.

Recruitment Assistance: Assisting in identifying and attracting suitable candidates.

Market Intelligence: Providing insights into Australian companies for better decision-making.

By integrating with popular CRM systems like Salesforce and HubSpot, Firmable streamlines sales and marketing processes, enhancing productivity and customer engagement.

Financials and Funding

In October 2023, Firmable secured a $9 million investment in a Seed Round led by AirTree Ventures, a prominent Australian venture capital firm known for supporting successful tech companies. This funding is intended to support Firmable's growth initiatives, including expanding its database, enhancing product offerings, and integrating advanced AI-driven tools.

Technological Platform and Innovation

Firmable distinguishes itself through its AI-native platform, which offers:

Comprehensive Data: Access to over 1 million Australian B2B companies and 10 million people, with detailed profiles including ABN, industry segments, tech stacks, and more.

AI-Driven Insights: Utilizing artificial intelligence to provide actionable insights, such as identifying the optimal time to reach out to prospects and crafting personalized messages based on account intelligence and buying signals.

Seamless Integrations: Integrating with CRM systems like Salesforce and HubSpot, as well as offering a Chrome browser extension, to streamline workflows and enhance productivity.

Leadership Team

Firmable's leadership comprises experienced professionals with a strong background in technology and business:

Leigh Jasper: Co-Founder and Co-CEO, previously Co-Founder and CEO of Aconex, leading its sale to Oracle for $1.6 billion.

Paul Perrett: Co-Founder and Co-CEO, formerly CEO of MessageMedia, overseeing its sale to Sinch for $1.7 billion.

Karthik Venkatasubramanian: Co-Founder and Chief Product & Technology Officer, with experience as Global VP for data strategy at Oracle.

Tara Salmon: Chief Revenue Officer, previously Chief Marketing Officer at MessageMedia and digital marketing leader at Aconex.

Ryan Fitzpatrick: Corporate Development, with a background in law and economics, focusing on investment management and M&A.

Chath Widanapathirana: Chief Data & Analytics Officer, specializing in data science and product strategy, recognized among Australia's top Analytics Leaders.

Competitor Profile

Market Insights and Dynamics

The Australian B2B data market is evolving, with businesses increasingly seeking accurate and localized data to drive sales and marketing efforts. Firmable's focus on providing comprehensive and precise Australian data positions it favorably in this growing market.

Competitor Analysis

Key competitors in the B2B data space include:

ZoomInfo: A global B2B database providing detailed business information on people and companies.

Lusha: A prospecting platform offering contact information for sales and marketing professionals.

Apollo.io: A sales intelligence platform with tools for prospecting, engagement, and analytics.

Firmable differentiates itself by offering a deeply localized dataset with unmatched accuracy and breadth, tailored specifically for the Australian market.

Strategic Collaborations and Partnerships

Firmable has established significant partnerships to enhance its platform's capabilities:

Salesforce Integration: Embedding Firmable's rich Australian dataset within Salesforce to streamline workflows and boost productivity for users.

HubSpot Integration: Allowing users to identify prospects or customer data within Firmable and push this information to HubSpot in one click, reducing data administration time.

Chrome Extension: Enabling users to access Firmable's data across the web, further streamlining sales and marketing processes.

Operational Insights

Firmable's commitment to delivering value through local expertise and innovative technology has resonated with Australian businesses, making it the go-to choice for B2B data. The company's focus on providing accurate and localized data, combined with seamless integrations and AI-driven insights, offers a distinct competitive advantage in the Australian market.

Strategic Opportunities and Future Directions

Looking ahead, Firmable plans to continue scaling its operations while introducing innovative AI-driven tools, including predictive signals and AI agents. These enhancements will empower users to target leads more effectively and improve their sales efficiency, further cementing Firmable's position as a market leader.