Company Market Research Report: First Team Real Estate

Company Overview

• Name: First Team Real Estate

• Mission: Not explicitly stated.

• Founded: 1976

• Founders: Not specified.

• Key People:

• Cameron Merage, Founder/Chairman of the Board

• Michele Harrington, Chief Executive Officer

• Thomas Wagner, Broker of Record

• Hila Pooli, General Counsel

• Steven McCloskey, Chief Product Officer

• Anna Bennett, VP of Business Development

• Lauren Henss, VP of Marketing & Strategic Initiatives

• Lynn Tacinelli-Zeichik, Director of Education

• Jim Loges, Director of IT Operations

• Merry Pisors, Human Resources Director

• Peggy Salazar, Director of Administrative Services

• Brooke Lagunas, Director of Administrative Services

• Headquarters: 4 Corporate Plaza, Suite 100, Newport Beach, CA 92660

• Number of Employees: Not specified.

• Revenue: Total closed sales reported as $6,956,712,107.

• What is the Company Known For:

• Recognized as #1 in total home sales and luxury home sales in Southern California, including Orange, Los Angeles, and San Diego counties.

• Known for a 48-year tradition as a privately held family-owned company.

Products

• Products Offered: Real estate services including home buying, selling, and property management.

• High-Level Description:

• Real Estate Services: Offers full real estate services in buying and selling properties, with specialized services in luxury listings.

• Additional Services: Mortgage, title and escrow, relocation, property management, and more.

• Key Features of Each Product:

• Real Estate Transaction Services: Comprehensive, agent-first service concept emphasizing buyer satisfaction.

• Luxury Listings: Focus on high-end estate representation and sales.

• Mortgage and Escrow Services: Integrated into real estate transactions for streamlined customer experiences.

• Relocation Services: Personalized services tailored to ease transitions for clients moving into or within Southern California.

• Off-Market Listings: The largest local selection of off-market properties available exclusively through First Team agents.

Recent Developments

• Recent Developments in the Company:

• Achieved $1 billion in incoming recruits for 2024 under the leadership of Michele Harrington.

• Launched the "Powerful Women: Redefining Real Estate" initiative to inspire more female leadership within the industry.

• Maintained and regained No. 1 market share in Orange County.

• New Products Launched:

• Introduction of "First Team Exclusives," offering access to off-market properties.

• New Features Added to Existing Products:

• Enhanced focus on agent training programs and organizational growth via merger acquisitions.

• New Partnerships:

• Not explicitly detailed, but significant internal growth strategies noted, including agent acquisitions and partnership opportunities spearheaded by Anna Bennett.

This report provides a detailed look into the operations and strategic positioning of First Team Real Estate highlighting its leadership in the Southern California real estate market, commitment to luxury real estate services, and a robust focus on empowering female leaders within the industry.