Company Research Report: Fitness Blender
Company Overview
Name: Fitness Blender
Mission of the Company: Fitness Blender aims to make health and fitness attainable, affordable, and approachable for everyone. It seeks to provide a platform with research-backed fitness content that is unbiased, gimmick-free, and accessible to all, regardless of income.
Founded: Fitness Blender was founded in 2010.
Founders: The company was founded by a husband and wife team, Kelli and Daniel, who are both certified personal trainers.
Key People in the Company:
- Kelli: Co-founder, holds a BS in Psychology, BS in Sociology, and is a Certified Personal Trainer (CPT).
- Daniel: Co-founder, holds a BS in Dietetics and is a Certified Personal Trainer (CPT).
Headquartered: Mount Vernon, Washington, USA.
Number of Employees: No specific data available.
Revenue: No specific data available.
What the Company is Known For: Fitness Blender is known for providing free and affordable workout content online, including diverse fitness videos, workout programs, meal plans, and a supportive community. They focus on creating accessible and reliable health and fitness information, often challenging industry norms that prioritize monetary gain over health.
Products
Product Offerings:
1. Workouts and Workout Videos:
- Description: Offers hundreds of full-length workout videos ranging from beginner to advanced levels, incorporating strength training, cardio, HIIT, Pilates, and more.
- Key Features: Certified personal trainers guide the sessions, workouts are available for free, and videos cater to different fitness goals and equipment availability.
2. Workout Programs:
- Description: Structured programs that offer day-to-day workout regimens. Programs range from 2-week to 4-week challenges focusing on different fitness goals such as weight loss, toning, or building muscle.
- Key Features: Programs often include a mix of different workouts, such as strength, HIIT, and mobility. They are designed by their team of professional trainers.
3. FB Plus Membership:
- Description: A premium membership that expands on free offerings with exclusive content, advanced features, and specialized programs.
- Key Features: Access to additional exclusive workout programs, advanced filters, progress tracking tools, and a supportive community forum.
4. Meal Plans and Nutrition Guidance:
- Description: Provides curated meal plans and nutritional guidance to complement fitness programs.
- Key Features: Focus on balanced, healthy eating with options for different dietary preferences.
Recent Developments
New Products and Features:
1. FB Fit Round 4 (March 2024):
- New 4-week program with intense strength, HIIT cardio, and mobility workouts, claimed to be their most challenging program to date.
2. FB Abs Round 3 (April 2023):
- A new program focused on core strength and stability with three core-intensive workouts per week.
3. FB Booty Program (March 2023):
- A program designed specifically for lower body strength, targeting glutes, quads, and hamstrings.
New Partnerships and Programs:
- Fitness Blender recently introduced a Referral and Rewards Program in 2024, aiming to expand its community by involving current members in bringing new users.
Site and Platform Updates:
- The company has rolled out a new beta calendar, site maintenance updates, and security enhancements.
- Continued development on Apple Login integration and new achievements features.
These advancements represent Fitness Blender’s commitment to keeping their content fresh, engaging, and interactive, while also expanding their community reach and improving user experience.
Note: This report compiles data available up to the date of this document. Certain details such as the exact revenue, total number of employees, and specific recent partnerships are not available.
