Flash Coffee Company Profile

Background

Overview

Flash Coffee is a tech-enabled coffee chain founded in 2019, headquartered in Singapore. The company aims to redefine coffee culture by offering high-quality, affordable coffee through a seamless digital experience. With a focus on design-forward, sit-and-stay environments, Flash Coffee has rapidly expanded its presence across Asia.

Mission and Vision

Flash Coffee's mission is to make premium coffee accessible to Asia's rising middle class by leveraging technology to enhance customer experience and operational efficiency. The vision is to establish a Flash Coffee outlet every 500 meters in major Asian cities, creating a ubiquitous presence that resonates with the modern consumer.

Primary Area of Focus

The company specializes in providing high-quality, handcrafted coffee beverages at affordable prices, utilizing a tech-driven approach to streamline operations and customer engagement. Its primary focus is on rapid expansion and market penetration across the Asia-Pacific region.

Industry Significance

Flash Coffee has emerged as a significant player in the Asian coffee industry by combining quality products with innovative technology, catering to the growing demand for premium coffee experiences among young, tech-savvy consumers.

Key Strategic Focus

Core Objectives

Expansion: Rapidly increase the number of outlets across Asia to achieve widespread brand recognition and market dominance.

Profitability: Achieve group-level profitability by optimizing operations and scaling efficiently.

Customer Experience: Enhance the customer journey through a user-friendly app, personalized promotions, and a gamified loyalty program.

Specific Areas of Specialization

Tech-Enabled Operations: Utilizing technology to improve operational efficiency and customer engagement.

Design-Forward Stores: Creating inviting, sit-and-stay environments that reflect local culture and modern aesthetics.

Affordable Premium Coffee: Offering high-quality coffee at accessible price points to attract a broad customer base.

Key Technologies Utilized

Mobile Application: A proprietary app for online ordering, payment, and a sophisticated loyalty program.

Barista App: An internal app designed to enhance operational efficiency and provide performance-based incentives for staff.

Sensor Technology: Automated stock counts and purchase orders to streamline logistics.

Primary Markets Targeted

Flash Coffee primarily targets urban centers across Asia, focusing on countries such as Indonesia, Thailand, Hong Kong, South Korea, and Singapore. The company has also expanded into new markets, including Malaysia, the Philippines, and Vietnam.

Financials and Funding

Funding History

Series A Funding (April 2021): Raised US$15 million led by White Star Capital, with participation from DX Ventures, Global Founders Capital, and Conny & Co. This funding aimed to fuel expansion into 10 markets across the Asia-Pacific region.

Series B Funding (May 2023): Extended to US$50 million, led by White Star Capital, with existing investors including Delivery Hero, Geschwister Oetker, and Conny & Co. The capital was intended to accelerate growth and achieve group-level profitability.

Additional Funding (April 2025): Secured an extra US$3 million to support national expansion across Indonesia, following a year of strong performance and profitability.

Total Funds Raised

As of December 2025, Flash Coffee has raised a total of approximately US$68 million in funding.

Utilization of Capital

The funds have been allocated towards:

Expansion: Opening new stores in existing and new markets.

Technology Development: Enhancing mobile applications and internal systems.

Operational Efficiency: Streamlining logistics and supply chain management.

Pipeline Development

Key Pipeline Candidates

Flash Coffee's pipeline focuses on:

New Store Openings: Plans to surpass 70 stores across Indonesia by 2025.

Menu Expansion: Introducing new food and drink items to cater to local tastes and preferences.

Technology Enhancements: Upgrading the mobile app and barista app to improve user experience and operational efficiency.

Stages of Development

Store Openings: Ongoing, with a target of 70+ stores by 2025.

Menu Development: Continuous, with regular updates to the menu based on customer feedback and market trends.

Technology Upgrades: Regular, with a focus on integrating new features and improving system performance.

Target Conditions

The company aims to address the growing demand for high-quality, affordable coffee in urban centers across Asia, particularly among young, tech-savvy consumers.

Anticipated Milestones

Store Openings: Achieving over 70 stores in Indonesia by 2025.

Profitability: Achieving group-level profitability by 2024.

Technology Integration: Implementing advanced features in the mobile app and barista app to enhance customer and staff experiences.

Technological Platform and Innovation

Proprietary Technologies

Mobile Application: Enables online ordering, payment, and a gamified loyalty program.

Barista App: Improves operational efficiency and provides performance-based incentives for staff.

Sensor Technology: Automates stock counts and purchase orders for seamless logistics.

Significant Scientific Methods

Data Analytics: Utilized to analyze customer preferences and optimize menu offerings.

Machine Learning Algorithms: Employed to personalize promotions and enhance customer engagement.

Leadership Team

Executive Profiles

David Brunier – Founder & CEO

David co-founded Flash Coffee in 2019, bringing experience from his previous role as CMO at foodpanda's APAC division. He has been instrumental in scaling the company and securing significant funding.

Jakob Angele – Executive Chairman

Jakob joined Flash Coffee in 2023, bringing extensive expertise in the F&B and online food delivery industries. He focuses on operational excellence and sustainable growth.

Richard Armstrong – Venture Partner & SEA Lead at TA Ventures

Richard has been involved in supporting Flash Coffee's growth trajectory, particularly in Southeast Asia.

Competitor Profile

Market Insights and Dynamics

The Asian coffee market is characterized by rapid urbanization, a growing middle class, and increasing demand for premium coffee experiences. Flash Coffee competes with both local and international brands, leveraging its tech-enabled approach and design-forward stores to differentiate itself.

Competitor Analysis

Kopi Kenangan

An Indonesian coffee chain founded in 2017, known for its affordable and innovative coffee offerings. It has a significant presence in Indonesia and competes directly with Flash Coffee in the region.

Fore Coffee

Established in 2018, Fore Coffee operates in Indonesia, offering a variety of coffee beverages. It competes with Flash Coffee in terms of product offerings and market presence.

Strategic Collaborations and Partnerships

Flash Coffee has secured funding from notable investors such as White Star Capital, Delivery Hero, Geschwister Oetker, and Conny & Co., which have supported its expansion and operational initiatives.

Operational Insights

Flash Coffee's focus on technology integration, efficient operations, and customer-centric strategies positions it competitively in the Asian coffee market. Its rapid expansion and ability to adapt to local preferences are key differentiators.