FlexIt Inc. Market Research Report

Company Overview

• Name: FlexIt Inc.

• Mission: To make fitness accessible to everyone through seamless, non-intimidating, and empowering experiences.

• Founded: 2018, launched in 2019.

• Founders: Austin Cohen, Founder & CEO, and Justin Turetsky, Founding Team & COO.

• Key People:

• Austin Cohen, Founder & CEO

• Justin Turetsky, Founding Team & COO

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: FlexIt is known for pioneering virtual personal training through its Interconnected Health platform, providing users with personalized fitness and health training solutions.

Products

• Interconnected Health Platform

• Description: A virtual service offering live one-on-one sessions with certified personal trainers and health coaches. The platform is tailored to enhance user fitness experiences by offering convenience, customization, and a personal touch.

• Key Features:

• Virtual personal training from anywhere, at any time.

• Personalized plans that fit individual user needs.

• Variety of workout styles available, including strength training, cardio, HIIT, yoga, and more.

• FlexItPRO™

• Description: A higher-tier service connecting users with world-class trainers that have trained celebrities.

• Key Features:

• Access to celebrity trainers for an elevated training experience.

• Connected Training™ and FlexIt Nutrition

• Description: Complimentary services to the main platform that focus on comprehensive well-being, including nutrition advice.

• Key Features:

• Offers tailored nutrition plans and interconnected fitness training.

Recent Developments

• Product Launches and Features:

• Introduction of FlexItPRO™ to offer premium services with celebrity trainers.

• Expanded features on the Interconnected Health platform for improved user interaction.

• Partnerships:

• Expanded partnership with the Grand Rapids Gold, Denver Nuggets NBA G League Affiliate, to display FlexIt's logo on player uniforms during the 2022-2023 season.

• Partnerships with gyms like Blink Fitness and organizations such as Theragun and Arlo Hotels.

• Awards and Recognition:

• Named "Best Budget-Friendly Coaching App" by the Women's Health Fitness Awards 2023.

• Included in Forbes Health's list of "Best Personal Trainer Apps Of 2022."

• Enterprise Solutions:

• Development of FlexIt Enterprise Wellness to promote workplace health and well-being through workshops, coaching, and wellness hubs.

• New Initiatives:

• Continuous improvement of their digital platform for more seamless, virtual workouts.

• Launch of branded content and workout options to enhance user engagement and brand loyalty.