Flight Story Company Profile

Background

Flight Story is a global marketing and communication company founded in 2021 by Steven Bartlett and Oliver Yonchev. The company is dedicated to keeping brands at the forefront of an ever-evolving digital landscape by offering a comprehensive suite of services, including strategy, content creation, communications, and media.

Key Strategic Focus

Flight Story's strategic focus is on leveraging exponential technological changes to create opportunities for brands. The company specializes in:

Social Media Management: Crafting and executing strategies to enhance brand presence across various platforms.

Creative Services: Developing compelling content that resonates with target audiences.

Communication Services: Managing public relations and corporate communications to maintain a positive brand image.

Performance Marketing: Utilizing data-driven approaches to optimize marketing campaigns for maximum ROI.

The company targets both Direct-to-Consumer (D2C) and Business-to-Business (B2B) markets, aiming to drive sustainable growth for disruptive brands.

Financials and Funding

As of January 2025, Flight Story reported annual revenues between $10 million and $15 million. The company has experienced rapid growth, with a 300% increase in revenues and its podcast "The Diary Of A CEO" projected to exceed $20 million in revenue in 2024.

Technological Platform and Innovation

Flight Story distinguishes itself through its innovative use of technology:

AI-Driven Capabilities: The company has introduced an 'AI Audit' service aimed at guiding companies towards becoming AI-enabled.

Web3 Marketing: Through the acquisition of Zebu Digital, Flight Story has expanded into Web3-focused marketing, helping brands navigate the decentralized internet landscape.

Leadership Team

Steven Bartlett: Co-Founder. Known for his role on BBC's "Dragon's Den" and as the host of "The Diary Of A CEO" podcast.

Oliver Yonchev: Co-Founder & CEO. Former Managing Director of Social Chain, with extensive experience in digital marketing.

Daniel James: CEO of Flight Performance. Founded Mint Performance Marketing in 2019 and leads Flight Performance from the LA headquarters.

Neil Gissler: Non-Executive Director. Former Global Chief Operating Officer at Dentsu, bringing extensive experience in scaling global marketing organizations.

Leadership Changes

In September 2023, co-founder Oliver Yonchev left Flight Story to launch a new venture studio called cocreatd.

Competitor Profile

Market Insights and Dynamics: The marketing and communication industry is highly competitive, with numerous agencies offering a range of services from traditional PR to digital marketing and AI-driven solutions.

Competitor Analysis:

Flourish PR: Specializes in public relations and communications, focusing on brand storytelling.

Rostrum: Offers integrated marketing services, including PR, content creation, and social media management.

Prohibition PR: Focuses on PR and social media marketing, with an emphasis on creative campaigns.

Strategic Collaborations and Partnerships

Flight Story has expanded its capabilities through strategic acquisitions:

Mint Performance Marketing: Acquired in May 2023, rebranded as Flight Performance, enhancing the company's performance marketing offerings.

Zebu Digital: Acquired in April 2023, expanding Flight Story's expertise into Web3 marketing.

Operational Insights

Flight Story's strategic acquisitions and technological innovations position it as a leader in the marketing and communication industry. The company's focus on AI and Web3 marketing differentiates it from traditional agencies, offering clients cutting-edge solutions to navigate the evolving digital landscape.

Strategic Opportunities and Future Directions

Flight Story aims to continue its expansion into emerging technologies and markets. The company's commitment to innovation and strategic growth positions it to capitalize on future opportunities in the rapidly changing marketing and communication industry.