Company Overview
Flocktory is a leading entity in the field of omnichannel AI-based marketing personalization and automation. Established in 2012, the company caters to sectors such as e-commerce, branding, and fintech. Flocktory aims to optimize customer communication and enhance profitability through innovative marketing strategies. Based in Jakarta, Indonesia, the company employs between 51-200 individuals.
Core Offerings
Flocktory offers a comprehensive Software as a Service (SaaS) platform that focuses on enhancing customer lifecycle management through personalized marketing and social referral strategies. The solutions cover a variety of functions, including customer relationship management (CRM), sales growth, traffic monetization, and UX customization. The company boasts a portfolio of over 20 solutions within the MarTech and performance marketing sectors.
Financials and Acquisition
The company has achieved an estimated revenue between $1 million to $10 million, underscoring its strong market presence. In a strategic acquisition, Qiwi plc acquired an 82% stake in Flocktory for approximately RUB 830 million in March 2017.
Leadership Team
- Yulia Gorelova: CEO, spearheading Flocktory’s strategic vision and operations. Based in Moscow, she holds a degree from the State University of Management.
- Dmitriy Zaitsev: Chief Technology Officer, guiding Flocktory’s technological innovations.
- Tim Tuzhba: Oversees customer success and account management, ensuring client satisfaction through his expertise in SaaS, MarTech, and digital marketing.
- Marina Trofimova: Performance Product Operations Lead, responsible for the efficient management and development of performance products.
- Yuliya Gusarova: Head of People, focusing on HR strategies, team development, and internal communication.
- Anastasia Kanushkina: Leads the legal department, enhancing organizational efficiency with her extensive experience.
Market Positioning and Competitive Landscape
Key Competitors
Flocktory faces significant competition within the referral and loyalty marketing domains:
- Birdeye: An AI-integrated platform emphasizing customer experience management, serving over 150,000 businesses.
- Impact.com: Offers comprehensive partnership management, excelling in affiliate and influencer marketing.
- Influitive: Specializes in customer advocacy through community-driven marketing programs.
- NiceJob: Provides reputation marketing software focusing on automating review generation and social media presence.
- Synup: Assists in managing local brand awareness and enhancing business listings and customer engagement.
Financial and Operational Summary
Flocktory generates approximately $4 million in revenue and has approximately 99 employees, positioning itself as a prominent player in the E-Commerce and Advertising & Marketing sectors in the Russian market.
Technological Infrastructure
Flocktory's technology stack comprises various software solutions such as Slack, Vertica, and Python, which support its enhanced customer lifecycle management system, maintaining a competitive edge in the market.
Recent Developments and Strategic Insights
Flocktory remains at the forefront of innovation, continually refining its offerings to adapt to the evolving demands of the e-commerce space. Emphasizing personalized marketing pathways, the company is committed to advancing customer engagement and maintaining growth. The strategic adoption of new technologies ensures Flocktory's continued success and positions it as an essential resource for businesses seeking to optimize customer outreach and profitability.
Flocktory continues to expand its market presence by developing impactful solutions that align with client needs and broader market demands, reinforcing its status as a leader in innovation and customer engagement.
