FloodMapp Company Profile

Background

FloodMapp, established in 2018 and headquartered in Fortitude Valley, Australia, is a technology company specializing in rapid, real-time flood forecasting and inundation mapping. The company's mission is to build a safer future by saving lives and reducing the impacts of flooding. Its vision is to become the most trusted provider of flood forecast and real-time mapping data globally, enabling a significant worldwide impact.

Key Strategic Focus

FloodMapp's strategic focus centers on delivering real-time, property-level flood intelligence to enhance emergency preparedness, response, and recovery. The company combines big data analytics, automation, and machine learning techniques with novel hydrology and hydraulic models to achieve large-scale, rapid flood modeling. Its primary markets include government agencies, utilities, transport, mining, insurance, and the public sector in Australia and the United States.

Financials and Funding

In September 2019, FloodMapp secured $1.3 million in seed funding from investors such as Allectus Capital, Transition Level Investments, Jelix Ventures, and Mercurian. This funding facilitated the expansion of its technical team and business development efforts, enabling the company to scale its solutions across Australia and into hurricane-prone areas of the United States.

Pipeline Development

FloodMapp offers a suite of products designed to support emergency management throughout all phases of a flood event:

ForeCast: Provides predictive impact assessments to people and assets, aiding in targeted alerts, evacuations, and resource deployment.

NowCast: Delivers real-time visualization of current flood extents and impacts, informing dynamic decision-making and response coordination.

PostCast: Offers maximum flood extent and depth models to support preliminary damage assessments and expedite community recovery.

Technological Platform and Innovation

FloodMapp's proprietary technology, DASH (Dynamic Automated Scalable Hydroinformatic), integrates real-time and forecasted rainfall and river height data to estimate predicted peak river heights and generate large-scale inundation mapping. This approach enables rapid, high-resolution flood modeling at a street-level scale. The company has also integrated its technology with platforms like Waze to provide drivers with real-time, street-level alerts of flooded roads, enhancing community safety and resilience.

Leadership Team

Juliette Murphy: Co-founder and Chief Executive Officer. With a background in water resource engineering, Juliette has extensive experience in flood modeling and hydrology. Her personal experiences with catastrophic flood events inspired the creation of FloodMapp.

Ryan Prosser: Co-founder. Ryan brings expertise in technology development and business strategy, contributing to the company's innovative solutions and market expansion efforts.

Competitor Profile

Market Insights and Dynamics

The global flood forecasting and management market is experiencing significant growth due to increasing incidences of flooding and the need for advanced predictive solutions. The integration of AI and machine learning in flood modeling is a notable trend, enhancing the accuracy and timeliness of flood predictions.

Competitor Analysis

Key competitors in the flood forecasting and management sector include:

Flutter: Specializes in predictive analytics for natural disasters, offering solutions for various weather-related events.

QuantiTech: Provides engineering and analytical services, including environmental modeling and simulation.

ChipRewards: Focuses on data-driven solutions for behavior change, with applications in emergency preparedness and response.

Strategic Collaborations and Partnerships

FloodMapp has established significant partnerships to enhance its capabilities and market reach:

Genasys: In 2023, FloodMapp partnered with Genasys, a global leader in emergency management and mass notification solutions. This collaboration integrates FloodMapp's real-time flood intelligence with Genasys' communication systems, empowering emergency managers to make informed decisions during flood events.

Esri: FloodMapp received the Esri Partner Award for Comprehensive GIS in 2022, recognizing its innovative use of Esri's ArcGIS software to solve complex problems, such as assisting the City of Norfolk in adapting to climate change.

Operational Insights

FloodMapp's strategic considerations include:

Integration with Existing Systems: The company's solutions are designed to seamlessly integrate with existing GIS platforms, facilitating efficient workflows for emergency managers.

Scalability: FloodMapp's technology is scalable to city, state, or federal coverage, allowing for widespread implementation and impact.

Real-Time Data Delivery: Providing real-time, high-resolution flood data ensures timely and informed decision-making during flood events.

Strategic Opportunities and Future Directions

FloodMapp aims to expand its global presence by entering new markets susceptible to flooding, such as Europe and Southeast Asia. The company is also focused on enhancing its technological capabilities through continuous innovation in AI and machine learning to improve the accuracy and speed of its flood modeling solutions. Additionally, FloodMapp seeks to establish further strategic partnerships to broaden its service offerings and strengthen its position in the flood forecasting and management industry.