Overview
Flow Power is a distinguished electricity retailer based in Hawthorn East, Australia, specializing in innovative and renewable energy solutions for businesses. Established in 2009 by Matthew van der Linden, the firm originally started as Progressive Green Pty Ltd before rebranding to Flow Power in 2017. With a history steeped in energy deregulation experience in Australia and the UK, the company leverages its expertise to transform electricity consumption and distribution practices. Flow Power partners with OP Trust, a Canadian pension fund valued at over $19 billion, enhancing its market offerings and expansion.
Leadership Team
Matthew van der Linden - Chief Executive Officer
Founder and CEO, van der Linden, drives the vision of revolutionizing energy retail practices. He has a deep background in the deregulated energy markets, pioneering technology-driven solutions that align consumer energy behaviors with real-time market conditions.
Byron Serjeantson - Chief Operating Officer
Serjeantson spearheads the company's engineering and project divisions, drawing from his experience in engineering and renewable sectors globally.
Lachlan Jacobson - Chief Financial Officer
Jacobson, with ten years in finance, supports Flow Power's growth by focusing on value-centric initiatives, carrying experience from Tesla’s energy operations in Asia-Pacific.
Jonathan Mitchell - General Counsel & Company Secretary
Mitchell manages legal and compliance aspects, building on his extensive background in energy and resources law, notably guiding corporate restructuring and carbon advisory roles.
David O’Connor - Chief People Officer
O'Connor is tasked with cultivating Flow Power's HR strategy, promoting a culture centered around responsibility and equality through his 20-plus years in senior HR roles.
Jacob Mahoney - Chief Revenue Officer
As CRO, Mahoney leads revenue strategies and positions the company at the forefront of the renewable transition for commercial entities.
Key Personnel
- Marc Nguyen: Data Scientist
- Sarah Cork: Product Manager, Wholesale & Renewables
- Will Rooney: Special Project Manager
- Sree Jampala: Business Analyst IT
- Lukas Raschilla: Content Producer
- Andrew Dodds: General Manager, Research & Development
- Rehana Villarreal: Senior Network Settlement and Tariff Analyst
- George Charakos: Energy Engineer
Business Model and Solutions
Flow Power is dedicated to providing customized energy solutions that include business electricity plans, on-site solar installations, and energy optimization tools. Their notable offerings include Power Purchase Agreements (PPAs) and innovative programs like the Price Efficiency Adjustment and Active Option plan, both designed to ensure businesses benefit from market-based pricing strategies. Through such models, the company facilitates access to wholesale market pricing, encouraging both cost savings and sustainability for their clients.
Financial Performance and Workforce
Flow Power's annual revenue stands at approximately $46 million, with an employee revenue average of $242,000. The company employs 190 staff, reflecting a 10% growth in its workforce over the past year.
Customer Impact
Customers such as Olam Orchards, Molycop, and Sydney Opera House have lauded Flow Power for their strategic management of energy costs and integration of renewable energy. Through PPAs and sophisticated energy management, these clients experience both cost stability and active participation in sustainability initiatives.
Market Position and Competitors
Flow Power is celebrated for its leadership in renewable energy retailing in Australia, utilizing technology to optimize energy use for clients. It competes primarily with several notable players:
1. Australian Energy: Revenue - $528.2M; Employees - 1715
2. Powershop Australia: Revenue - $21.6M; Employees - 98
3. Make It Cheaper: Revenue - $6.7M; Employees - 38
4. POWERPLANT Project Services: Revenue - $30.4M; Employees - 138
5. Yurika: Revenue - $111.9M; Employees - 407
6. BidEnergy: Revenue - $54.5M; Employees - 225
7. PSD Energy: Revenue - $27.7M; Employees - 126
8. Tango Energy: Revenue - $11.9M; Employees - 60
Strategic Insights
Flow Power embraces its position in the energy market by innovating in wholesale power purchase agreements and renewable energy solutions, strengthened by its partnership with OP Trust. This strategic collaboration bolsters the company's stability and service diversification, positioning it strongly in a rapidly transforming energy landscape. By investing in technology and talent, Flow Power is prepared to meet market pressures and further enhance its offerings to businesses in Australia.
