FloWater Company Profile

Background

Overview

FloWater, founded in 2013 and headquartered in Denver, Colorado, specializes in advanced water purification solutions. The company is renowned for its innovative Refill Stations that transform ordinary tap water into ultra-purified, great-tasting drinking water. In 2022, FloWater merged with Bluewater, a Swedish global hydration solutions and beverage brand, to enhance its global presence and technological capabilities.

Mission and Vision

FloWater's mission is to eliminate single-use plastic water bottles by providing accessible, purified drinking water solutions worldwide. The vision is to democratize access to clean, great-tasting water, fostering a healthier and more sustainable environment.

Primary Area of Focus

The company focuses on water purification and dispensing technologies, offering products that cater to various sectors, including corporate offices, educational institutions, hospitality, fitness centers, and public events.

Industry Significance

FloWater plays a pivotal role in the water purification industry by addressing environmental concerns related to plastic waste and promoting sustainable hydration practices. Its innovative solutions have set new standards for water quality and accessibility.

Key Strategic Focus

Core Objectives

• Sustainability: Eliminate the need for single-use plastic water bottles by providing sustainable water dispensing solutions.

• Innovation: Continuously develop and deploy advanced water purification technologies to ensure superior water quality.

• Expansion: Increase the global footprint of FloWater Refill Stations across various sectors and regions.

Specific Areas of Specialization

• Advanced Water Purification: Utilizing proprietary 7-stage Advanced Osmosis purification technology to remove contaminants and enhance water quality.

• Sustainable Hydration Solutions: Providing eco-friendly alternatives to traditional bottled water through refill stations and home purification systems.

Key Technologies Utilized

• 7-Stage Advanced Osmosis Purification: A proprietary technology that removes up to 99.9% of contaminants, including lead, PFAS, microplastics, and glyphosates, while adding oxygenation, increasing alkalinity, and boosting trace minerals for enhanced hydration.

Primary Markets Targeted

• Corporate Offices: Enhancing employee hydration and wellness.

• Educational Institutions: Providing students and staff with access to clean drinking water.

• Hospitality Industry: Offering guests purified water alternatives to bottled options.

• Fitness Centers: Promoting healthy hydration practices among members.

• Public Events: Reducing plastic waste at large-scale gatherings.

Financials and Funding

Funding History

• 2018: Secured a $15 million Series B investment led by Bluewater, a Swedish water purification company.

• 2022: Merged with Bluewater, enhancing financial stability and expanding operational capabilities.

Total Funds Raised

Approximately $23 million, including the Series B investment and subsequent funding rounds.

Notable Investors

• Bluewater: A global innovator in water purification and beverage solutions, which became a significant investor and strategic partner.

Utilization of Capital

• Product Development: Enhancing the technology and features of FloWater Refill Stations.

• Expansion: Increasing the deployment of refill stations across various sectors and regions.

• Operational Growth: Scaling operations to meet growing demand and support global initiatives.

Pipeline Development

Key Pipeline Candidates

• FloWater Refill Stations: Advanced water purification and dispensing units designed for various environments, including offices, schools, gyms, and public events.

Stages of Development

• Deployment: Thousands of units installed across North America, with ongoing installations in other regions.

• Product Enhancement: Continuous improvements in purification technology and user experience.

Target Conditions

• Environmental Impact: Reducing plastic waste and promoting sustainable hydration practices.

• Health and Wellness: Providing access to clean, purified drinking water to improve public health.

Anticipated Milestones

• One Billion Bottles Saved: On track to eliminate one billion single-use plastic water bottles from the environment by the end of 2022.

Technological Platform and Innovation

Proprietary Technologies

• 7-Stage Advanced Osmosis Purification: A cutting-edge technology that ensures superior water quality by removing contaminants and enhancing hydration properties.

Significant Scientific Methods

• Advanced Filtration Processes: Utilizing multi-stage purification to achieve high levels of contaminant removal.

• Electrolyte and Mineral Enhancement: Adding essential minerals and electrolytes to improve taste and hydration benefits.

Leadership Team

Key Executives

• Bengt Rittri: CEO of Bluewater, leading the combined entity post-merger.

• Rich Razgaitis: Co-founder and CEO of FloWater, continuing to lead U.S. and international operations.

Professional Backgrounds

• Bengt Rittri: Founder of Bluewater, with a background in environmental entrepreneurship and a history of building successful air and water purification companies.

• Rich Razgaitis: Co-founder of FloWater, with experience in technology and sustainability, recognized for leading one of America's fastest-growing private companies.

Key Contributions

• Bengt Rittri: Guided Bluewater's growth and strategic direction, leading to the merger with FloWater.

• Rich Razgaitis: Drove FloWater's innovation and expansion, establishing it as a leader in water purification solutions.

Competitor Profile

Market Insights and Dynamics

• Market Size and Growth Potential: The global water purification market is expanding, driven by increasing environmental awareness and demand for sustainable solutions.

• Industry Trends: A shift towards eco-friendly hydration options and a decline in single-use plastic bottle consumption.

Competitor Analysis

• HydraChill: Offers water purification solutions but operates on a smaller scale compared to FloWater.

• Primo Water: A larger competitor in the water purification industry, providing bottled water and filtration services.

• Arrow Alpha: Specializes in water treatment solutions, with a focus on industrial applications.

Strategic Collaborations and Partnerships

• Bluewater Merger: Enhanced technological capabilities and global reach through the merger with Bluewater.

Operational Insights

• Competitive Advantages: Proprietary purification technology, strong brand partnerships, and a commitment to sustainability.

• Market Position: A leading provider of sustainable water purification solutions in North America, with expanding international presence.

Strategic Opportunities and Future Directions

Strategic Roadmap

• Global Expansion: Deploying FloWater Refill Stations in new international markets.

• Product Innovation: Enhancing purification technologies and introducing new hydration solutions.

• Sustainability Initiatives: Continuing efforts to eliminate single-use plastic bottles and promote environmental responsibility.

Future Business Directions

• Diversification: Exploring new product lines and services related to water purification and sustainable hydration.

• Strategic Partnerships: Forming alliances with organizations that align with FloWater's mission and values.

Opportunities for Expansion

• International Markets: Entering regions with growing demand for sustainable water solutions.

• Corporate Partnerships: Collaborating with large enterprises to provide purified water solutions at scale.

Contact Information

• Official Website: www.drinkflowater.com

• Social Media Profiles:

• Facebook: FloWater Facebook

• Instagram: FloWater Instagram