Flowhaven Company Profile

Background

Overview: Flowhaven is a Helsinki-based company specializing in Licensing Relationship Management (LRM) solutions. Founded in 2016 by CEO Kalle Törmä and CCO Timo Olkkola, the company aims to modernize and streamline the brand licensing industry by replacing traditional manual processes with automated, cloud-based solutions. Flowhaven's mission is to bring efficiency and transparency to licensing workflows, enabling brands to manage partnerships effectively and capitalize on market opportunities.

Key Strategic Focus

Core Objectives:

• Automate Licensing Workflows: Eliminate manual tasks in licensing processes to enhance efficiency.

• Enhance Collaboration: Facilitate seamless communication between licensors, licensees, and agents.

• Provide Actionable Insights: Offer analytics to inform strategic decisions.

Specialization Areas:

• Media and Entertainment: Serving clients like Nintendo and LAIKA.

• Sports and Fashion: Catering to brands in these dynamic sectors.

• Corporate and Consumer Brands: Supporting a diverse range of industries.

Key Technologies:

• Salesforce Integration: Built on the Salesforce platform for robust CRM capabilities.

• Cloud-Based Solutions: Ensuring accessibility and scalability.

Primary Markets:

• North America: Significant growth with a 200% increase in the U.S. market since early 2020.

• Europe: Strong presence with headquarters in Helsinki and an office in London.

• Asia: Expanding footprint to cater to the growing licensing industry.

Financials and Funding

Funding History:

• Seed Round (December 2019): Raised $5.2 million led by Global Founders Capital, with participation from Icebreaker.vc and Business Finland.

• Series A (January 2021): Secured $16 million led by Sapphire Sport, bringing total funding to $21.5 million.

Notable Investors:

• Sapphire Sport: Specializes in sports, media, and lifestyle brands.

• Global Founders Capital: Invests in market-disrupting startups.

• Icebreaker.vc: Focuses on software-driven companies in the Nordics and Baltics.

Utilization of Capital:

• Product Development: Enhancing platform features and analytics.

• Global Expansion: Establishing offices in Los Angeles and London.

• Talent Acquisition: Growing the team to support increased demand.

Technological Platform and Innovation

Proprietary Technologies:

• Licensing Relationship Management (LRM) Platform: Automates licensing workflows, including agreement management, content distribution, design approvals, and royalty reporting.

Scientific Methodologies:

• Data Analytics: Provides insights into licensing performance and market trends.

Leadership Team

• Kalle Törmä, CEO and Co-Founder: Former licensing operations specialist at Rovio, managed Angry Birds licensing.

• Timo Olkkola, CCO and Co-Founder: Background in sales, co-founded Flowhaven to address inefficiencies in licensing management.

• Jessica: General Manager of Flowhaven Inc., with experience at 20th Century Fox and FremantleMedia.

Competitor Profile

Market Insights and Dynamics:

• Market Size: The brand licensing industry grossed over $280 billion in revenue in 2018.

• Growth Potential: Increasing demand for efficient licensing management solutions.

• Industry Trends: Shift towards digital transformation and automation in licensing processes.

Competitor Analysis:

• Contentserv: Offers product information management solutions.

• ShipStation: Provides shipping software for e-commerce businesses.

• BlueSnap: Specializes in payment processing solutions.

Strategic Collaborations and Partnerships

• Semaphore Brand Solutions: Enhancing licensing operations.

• Surge Licensing: Scaling personnel and operations.

• Collaborations Licensing: Improving service capabilities.

Operational Insights

Strategic Considerations:

• Competitive Advantages: Integration with Salesforce, comprehensive LRM platform, and focus on automation.

• Market Position: Strong presence in North America and Europe, with expanding operations in Asia.

Strategic Opportunities and Future Directions

Roadmap:

• Product Enhancement: Developing advanced analytics and faster information exchange features.

• Market Expansion: Increasing presence in Asia and other emerging markets.

• Talent Growth: Continuing to attract top talent to support innovation and customer success.

Contact Information

• Website: flowhaven.com

• LinkedIn: linkedin.com/company/flowhaven

• Headquarters: Helsinki, Finland