Company Research Report: Fluent

Company Overview

• Name: Fluent (formerly known as P&R Dental Strategies)

• Mission: To empower every participant in the dental industry to optimize processes and deliver the highest value care, aimed at improving the efficiency and success of oral health care stakeholders.

• Founded: 1996

• Founders: No specific information on founders is available.

• Key People:

• Sean Carroll, CEO

• Michael Urbach, Chief Alliance Officer

• Chris Cashwell, Chief Revenue Officer

• Tim Downey, Chief Analytics Officer

• Jason Colbert, Chief Product and Technology Officer

• Tracy Sproule, Chief Compliance Officer

• Marita Hoffman, CFO

• Patrick Connolly, President, Delegated Credentialing

• Keith Belton, Senior Vice President, Marketing

• Greg Morales, Vice President, Operations

• Michael Rudmann, DMD, Dental Director, Utilization Review

• Maureen O'Brien, Vice President, Client Relations

• Terry Lite, DDS, Director of Quality

• Headquarters: 300 American Metro Boulevard, Suite 190, Hamilton, NJ 08619

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Fluent is recognized as a leading dental insights company, known for its comprehensive dental procedure data, advanced analytics, end-to-end solutions for dental industry stakeholders, and being a trusted third-party provider of objective dental performance measurement.

Products

DentaQual®

• For: Payers

• Description: Provides objective dental quality and performance measurement.

• Key Features:

• Third-party trusted ratings to inform oral health care decisions.

• Uses insurance claims data for analysis.

• Offers transparency and enhances member engagement.

CRM Optimization Suite

• For: Dental Suppliers

• Description: Optimizes and enriches CRM data.

• Key Features:

• Supports sales and marketing resource maximization.

• Cleans, updates, and enriches critical CRM data for accurate dentist profiling.

DentaFee™ In-Network Report

• For: Dentists/DSOs

• Description: Benchmarking contracted fee trends for dental services.

• Key Features:

• Provides insights into in-network fee trends nationally or per state.

• Assists in informed business decisions based on market fee comparisons.

Recent Developments

• Rebrand to Fluent: On March 22, 2023, P&R Dental Strategies rebranded to Fluent to reflect market expansion and enhanced service offerings. The change aligns with the company's innovative history and strategic acquisitions such as Dentistat® and go2dental®.

• New AI-Powered Software Partnerships: Formed a partnership with Adravision to create new AI-powered oral health platform software as of October 17, 2024.

• Claim Review Management Improvement: Major updates released for its claims review management system to enhance efficiency and savings for payers as of September 24, 2024.

• Executive Changes: Sean Carroll was appointed as CEO in December 2023, following the retirement of former CEO Paul T. Sheils. Important leadership roles have been strengthened with new additions such as the Chief Product and Technology Officer.

• Acquisitions and Awards: Acquired Delegated DDS in February 2024 to enhance credentialing services and announced winners for the DentaQual® Leaders in Quality® EliteStar® Dentist & Practice Awards in May 2024.

Contact Information

• Address: 300 American Metro Boulevard, Suite 190, Hamilton, NJ 08619

• Phone: (609) 783-9004

• Email: insights@fluent.dental

• Website: [fluent.dental](https://fluent.dental)

This report provides an insight into Fluent’s comprehensive offerings and strategic developments, highlighting its pivotal role in transforming the dental benefits industry through data-driven solutions.