Company Research Report: Fluent, LLC

Company Overview

• Name: Fluent, LLC

• Mission: Accelerating growth for the world’s leading brands by helping consumers discover and decide.

• Founded: Fluent was founded in 2001.

• Founders: Matt Conlin and Ryan Schulke.

• Key People:

• Don Patrick, Chief Executive Officer

• Matt Conlin, Chief Customer Officer & Founder

• Ryan Schulke, Chief Strategy Officer & Founder

• Dan Hall, Chief Technology Officer

• Tim Lukens, President, adflow

• Ryan Perfit, Interim Chief Financial Officer

• Dan Barsky, General Counsel

• Jessica Batty, Senior Vice President, Marketing

• Patrick Sweeney, Vice President, People

• Headquarters: 300 Vesey St 9th Floor, New York, NY 10282, USA.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Fluent is recognized for marketing innovation, digital advertising solutions, and helping brands accelerate growth with high-impact ad solutions.

Products

• Product Offerings:

• Adlogik: Advanced native advertising solutions to monetize digital spaces and maximize revenue.

• Key Features:

• High-impact, turnkey solutions.

• Data-led targeting using first-party data.

• Versatile ad modules that integrate seamlessly with site content.

• Monetize user journeys with customized ad experiences.

• Optimize performance using multi-variant testing.

• Infuse Influencer Platform: Platform to unlock new customer acquisition opportunities for advertisers.

• Post-Transaction Ecommerce Advertising Solution: Tailored ecommerce advertising to optimize engagement.

• High-Level Description: Fluent provides a range of data-driven advertising and marketing solutions that leverage first-party data and AI to deliver optimized and personalized ad experiences across digital platforms.

Recent Developments

• Strategic Partnerships:

• Strategic partnership with US retailer Hy-Vee and its Retail Media Network, RedMedia, to enhance customer experience.

• New Product Launches:

• Launch of the Infuse Influencer Platform on August 22, 2023.

• Introduction of the Post-Transaction Ecommerce Advertising Solution on August 8, 2023.

• New Features: No specific new features for existing products mentioned.

• Recent Financial Developments:

• Announced $5.75 million registered direct offering and $2.75 million concurrent private offering on November 29, 2024.

• Filed new investor presentation made available on November 19, 2024.

• Third quarter 2024 financial results announced, highlighting strategic pivot and growth in commerce media solutions.

• Leadership Appointments:

• Ryan Perfit appointed Chief Financial Officer on September 10, 2024.

• Recognition:

• Secured the top spot as the #1 Digital Agency in Ad Age’s 2024 Best Places to Work List as of January 25, 2024.

Note: Many areas have "no information is available" as specific data on employees and revenue, among other details, are not provided.